Identify & oversee the implementation of Digital Marketing Strategy for all artists on start-up Saban Music Group’s Global roster of artists.

Oversee Digital Strategy, Digital Marketing and Creative for multi-genre acts at joint-venture label responsible for earning multi-million dollars in annual revenue with a direct report to the labels co-founder, Barry Weiss. Given that digital is 24/7, I work around the clock with the artists, managers and the various label staff that RECORDS, LLC distributes the roster through; including but not limited to, Columbia Records, Sony Music Nashville, Arista Records and The Orchard, to develop and execute all digital initiatives. - Analyze the artists streaming data and social market success to align digital strategies accordingly while monitoring costs to keep M&P low - Direct and oversee commercial strategy campaigns with various DSPs (Spotify, Apple Music, SoundCloud, YouTube Music, VEVO, Amazon Music, Pandora, Audiomack, Genius, and more)- Direct and oversee digital strategy and marketing campaigns with various digital partners (Tik-Tok, Instagram, Triller and more)- Achieved Gold status for Noah Cyrus, 24kGoldn and Lennon Stella- Achieved #1 Platinum single for Matt Stell- Direct and oversee digital content strategy for both the RECORDS, LLC online brand and label’s artist roster- Established and currently in the process of building the entire RECORDS, LLC online branding strategy from the ground up which did not exist prior

Maintain day-to-day upkeep of label and artist websites• Includes but is not limited to news posts, tour dates, photos, etc.Assist with defining marketing strategies to increase sales and artist awareness on all digital platformsSocial Media Management • Includes social posting calendars, social promotions, sharing press hits, tour info, photos, sales links, etc. • Responsible for utilizing social media outlets to gauge fan interaction, maintain various social media pages and quantify results to measure each Sony brands social market success. • Find new social media and online opportunities for promotion of artist releases• Contesting, new technologies, partnerships, etc.Organize cross-site and online promotions across dozens of music/media publishers. Manage distribution and maintenance of label and artist mailing listsE-Newsletters, analytics, etc.• Utilize Neolane and Marketing Dashboard reporting tools to track analytics and interpret data• Analyze email performance vs. goals to share insights and recommendations Online Advertising• Update creative and messaging on banners, FB images, etc.Optimize Search Engine messaging to engender higher engagement and click-thrus• Create, edit and publish, content in a relevant and engaging matter that optimizes visibility and traffic to all digital content on Sony Masterworks websitesFacilitate online development updates and content acquisition with digital vendors• Liaison to Generator, Next Big Sound, and other partners

Verse Music Group was established as an acquisition platform to purchase music-related intellectual property rights and other assets. The Company seeks to acquire thematically similar music "catalogues" consisting of music publishing rights, master copyrights, writer royalty streams and other related assets. Specifically, Verse is focused on a variety of Pop and R&B classics, standards, and contemporary music publishing copyrights spanning from the 1950s through the 1990s.Brands include: Salsoul Records, Golden Records, West End Records, Bethlehem Records• Manage creative team for direction on all projects• Finding / analyzing potential growth opportunities. • Daily maintenance of VMG website and brand websites.• Secure brand awareness through various partnerships and music licensing opportunities.• Build media lists & draft press releases for pitching in addition to weekly consumer email blasts.• Responsible for utilizing social media outlets to gauge fan interaction, maintain various socialmedia pages and quantify results to measure each VMG brands social market success.• Define Marketing & Digital Strategies for all VMG products – working directly with 3rd party distributors.

New York Agency, Passionate Marketing is a Music Marketing company that specializes in Branded Content & Culture Marketing. Clients include Cartier, Comme des Garcons, Kenneth Cole, HobNob Wines, Tanqueray, Universal Music Group, Sony Music, Warner Music Group, Sundance Channel, and Cirque du Soleil.Agency services include Strategy, Creative, Design & Development, Social, Mobile, Publicity, Media Planning, Partnerships, Live Experiences.

Mediaguide was founded in 2002 by ASCAP. Mediaguide uses proprietary digital fingerprinting and watermarking technology to monitor and measure music and advertisement airplay on more than 2500 commercial, non-commercial and college radio stations in over 150 US markets, real time, 24/7.Weekly reports included a list of information summaries providing business insights to major clients including ASCAP, record labels, and other performing rights organizations. It was this data that was then analyzed and monitored to compile music charts each week. • Analyze the data monitored to compile music charts each week. • Report a list of information summaries providing business insights to major clients including ASCAP, record labels, and other performing rights organizations. • Monitor and measure music and advertisements on a broad range of radio stations. • Encode and fingerprint all daily music submissions

As the Project Coordinator for WCU's Major Entertainment Club it was my duty to conduct intensive research on student preferences, music trends/ genres, band availability, and university scheduling requirements to create an event with highest possible turnout. Next, I would produce a cumulative list of bands/musical artists that meet all given criteria and survey thousands of WCU students online and in-person to come to a majority consensus.Facilitate and participate in publicity blitz including distribution of hundreds of posters and fliers throughout the WCU community bringing in names such as: Third Eye Blind, Dashboard Confessional, Taylor Swift, and Lupe Fiasco.

As Delta Phi Epsilon's Event Planner it was my duty to recruit hundreds of sorority & fraternity members to participate in Greek Week and Homecoming by poster ads, internet groups, and personal announcements to each chapter.A fraternity member and I would work together to design a t-shirt logo that appears on nearly 200 Greek members, including all of the men and women from each fraternity and sorority.

Vizion Group, Inc. (VGI) is comprised of a team of entrepreneurs dedicated to philanthropy. They blend practical experience with vision to help clients achieve their mission. They seek opportunities that allow them to spread their creative wings while simultaneously generating the maximum benefit for the client. • Research public relations strategies and carry out frequent cold-calling of media outlets to increase Vizion's corporate image. • Create and edit numerous PR documents including: press releases, pitch letters, etc. • Interview NephCure patients to write, edit, and post their personal stories on corporate website. • Produce and aid in implementation of PR plans for sports and entertainment events and television programs.