• Crafted compelling content for email campaigns, white papers and newsletters.• Curated engaging social media content for various social media platforms• Analyzed social media metrics and KPIs to measure the success of campaigns and inform future strategies• Create a consistent brand message across all content and platforms • Gained insights into the unique challenges and opportunities of healthcare marketing in Canada due to government restrictions.

At Amaya Collective, I play a pivotal role in shaping the company's identity and expanding its market presence. I developed a comprehensive business plan to set clear goals and establish a stronger brand narrative, repositioning Amaya Collective as a hub for female and Canadian-owned products to stand out from other online retailers. By rewriting the company's brand story, I crafted a message that connected with customers, focusing on supporting local entrepreneurs.

- Spearheaded and executed comprehensive content strategies to engage wine club members and enhance brand loyalty, including the creation of a quarterly magazine featuring behind-the-scenes insights, pairing suggestions, and local restaurant recommendations.- Authored and optimized SEO-focused blog content to increase online visibility and establish Flat Rock Cellars as a thought leader within the Niagara wine industry.- Crafted compelling social media campaigns to promote winery events, feature new product releases, and drive foot traffic, particularly during peak seasons.

• Assisted in drafting media pitches and conducted weekly media scrapes• Created coverage reports for past and current clients• Curated social media posts for different client accounts, shaping the content to the specific needs and audience of each account• Engaged in weekly meetings and brainstorming sessions for PR and social media clientele• Gained exposure to crisis management and reputation management practices

• Assisted 50+ clients per day, providing personal styling recommendations that suit their needs and incorporate current trends while maintaining an element of individuality.• Eventually promoted to fitting room manager which involved collaborating with 10+ style advisors, working to motivate them to create complete, thoughtful styling combinations.• Provided hourly sales updates to upper management and highlighting wins/opportunities in regards to sales, client experience and performance of stylists.