Rachael Griffiths Email & Phone Number

Worcester, England, United Kingdom

Worcester, England, United Kingdom

Birmingham, England, United Kingdom

GKN Automotive is a global engineering company. Acquired from GKN PLC in 2018 by Melrose. Joined GKN Driveline in 2012 as Global Communications Advisor, and secured multiple promotions to Director of Marketing Communications in 2018.◘Designed and delivered business transformation communications, determined strategic narrative and delivered to key stakeholders.◘Leading a global team of 16 people.◘Led a brand steering group to drive clarity around brand/ trademark, devised and implemented new brand strategy.◘Led creation of corporate website and intranet.◘Developed pilot CRM system for Marketing and Communications function.◘Led brand trademark committee ensuring trademark protection.◘Coached marketing and non-marketing employees across organisation.Key Projects & Achievements:◘Designed media strategy to target new markets and to rebuild profile of company post-merger. ◘Successfully redeveloped profile of company and gained industry recognition.◘Developed digital content strategy, doubling organic growth and increasing website traffic by 30%.◘Expanded print, online and social media followers in China, raising awareness of brand by piloting new content and influencer strategies.◘Delivered digital marketing campaign to reposition business◘Led launch of innovative digital and print magazine.

Redditch, Hereford And Worcester, United Kingdom

◘Managed delivery of regional marketing and communications. Reported to Global Director of ◘Marketing, Communications and Business Planning. ◘Managed 3 global direct reports, 2 Regional Marketing Managers and a Communications Manager, and led team of 6 indirect reports. ◘Awarded GKN Global Excellence awards 2015 /2016/ 2017/ 2018 for increasing brand awareness, developing customer-facing events strategy and supporting significant business growth.

Redditch, Uk

◘Developed and executed a global programme of B2B and B2C events. Reported to Global Director Marketing and Communications. ◘Delivered events via a global team of indirect reports, ranging from large scale international motor shows and brand-aligned sponsorship activities to intimate customer networking events and technical forums.

Redditch

◘Appointed to create and implement internal/external communications programmes. Reported to Global Director of Marketing and Communications.◘Delivered global employee engagement campaign to 8000+ employees; directed video to support campaign, delivered launch events, devised messaging and created reporting framework.

Engaged as a Consultant on 30+ visual arts and media, public engagement projects and campaigns. Key Assignments:Apr 2009 – Mar 2012 Creative Partnerships, Arts Council England◘Created and managed projects with clients in Education sector and received Black Country Creative Partnerships 2010 “Top Gun” AwardDec 2009 to Jun 2010 Coventry Care Partnership and Primary Care Trust ◘Devised and directed public engagement campaign promotion local regeneration. ◘Designed and managed campaign to target disenfranchised/non-English speaking local audience, using artworks in local area. Facilitated workshops and design process with community groups. ◘Established online presence for CCP and PCT used blogging, generated 1,500+ site visitors.Mar 2009 to Jun 2009Groundwork, Stoke City Council and South Western AIT ◘Devised and facilitated campaign and consultation processes to promote positive change in town regeneration, engaging local residents and shoppers. ◘Established online campaign for local needs, generated over 3,000 website visits at launch date.Jul to Nov 2009/ Jul to Nov 2011Malvern Exhibition of Contemporary Art, Malvern Hills Council◘Awarded grant and sponsorship to enable contemporary international art accessible to a rural area in a four-month programme of rolling exhibitions. ◘Managed programme of public engagement events boosting footfall to town throughout programme resulted in permanent funding for open studios art trail for Worcestershire.

Earlier Career - broadcast and non-broadcast production01/2005 to 03/2009: Angry Penguin/Arvato Bertelsmann: Freelance Producer /Director 03/2004 to 12/2004: EMP: Freelance Producer/Director (UKTV Style, UKTV History Development) 01/2003 to 03/2004: EMP: Freelance Assistant Producer (Discovery, History Channel, UKTV, ITV)03/2001 to 01/2003: Cromwell Productions Ltd: Freelance Researcher/Production Assistant

Institute Of Leadership And Management Ilm 7, Executive And Senior Level Coaches And Mentors

Global Leadership Programme, Business Administration And Management, General

Diploma To Teach Media (Lifelong Learning Sector), Media, Qtls

Master Of Arts (Ma), Film/Cinema/Video Studies

Bachelor Of Arts (Ba), American/United States Studies/Civilization, 2:1