• Led e-commerce strategy for a $1.5B category, comprising 55% of total site revenue; formulated coherent site strategies encompassing content, sorts, navigation/facets/filters, taxonomy, SEO, linking, photography & copy• Devised digital product roadmaps, yielding over 600 exclusive SKUs quarterly and collaborated with Global Merchandising and Design to align with the brand's long-term objectives• Implemented a new navigational Pants Banner for improved assortment categorization, enhancing user experience in the fastest-growing apparel category, resulting in double-digit growth and heightened engagement• Revamped the visual strategy for Bottoms, transitioning from waist-down shots to full head-to-toe visuals; collaborated with Digital Marketing to initiate a month-long A/B test and presented the results to senior leadership, highlighting a 35% increase in conversion rate, leading to an estimated +$150M annualized• Spearheaded an online denim pricing test which increased tickets across wide leg shapes, resulting in a 50% increase of GM$/view compared to the pre-period which drove the evolution of our multi-channel ticketing strategy • Curated on-site product collections to highlight market trends, boost conversion and UPT, and compete effectively with fast-fashion competitors• Offered product expertise to multiple teams—including Marketing, Styling, and Social Media—to guarantee accurate content across platforms; guided product features, influencer collaborations, naming, and visual corrections to deliver best-in-class storytelling• Collaborated with the Inventory Management team to maximize ROI by analyzing product performance and assessing customer journeys to ensure timely responses to trends and reduce sales and inventory risks• Helped delineate roles for the new Site Merchandising organization and played a key role in launching 10 new systems by organizing training, collecting team insights, and hosting office hours

• Established the strategic vision and product assortment planning for the Girls Division, contributing $290M annually (9% of total site volume) and led the sector to top online performance in 2021 with a growth of +13%• Developed and mentored a remote team of 6 new hires with minimal e-commerce and planning experience, enhancing performance through structured training and feedback, achieving a 50% promotion rate within a year• Identified a channel opportunity to grow assortment for kids' packs/sets and uniform products, achieving triple-digit retail growth and maintaining productivity despite doubling SKU count• Adapted to significant channel and product shifts during COVID by continually re-forecasting and deep trend analysis, adjusting category plans and securing an additional +500k inventory units to accommodate the triple-digit growth rate• Detected classification shifts and used creative problem-solving to reduce inventory risk: developed the Kids ‘$10 & Under Steals Sort' to optimize overstocked products, leading it to become the top-converting sort and identified styles for future assortments to be retained at the Distribution Center• Supported the launch of a suite of merchandise planning systems and led training for 100+ attendees

• Led a team of 2 digital merchants through the development, execution, and communication of financial sales and inventory plans and strategies to meet or exceed sales, gross margin, GMROI, and inventory goals• Shifted the Women’s Plus business from online-only to omnichannel, paving the way for the 2021 launch by recapping style learnings, product trends, and market insights with stakeholders• Developed and communicated department financial and product strategies, in alignment with division objectives• Managed development of annual, seasonal, monthly & and weekly merchandise plans• Drove in-season business discussions and actions/decisions for the department, including pricing and site merchandising strategies• Managed overall strategies, issues, and resolutions for OTB• Continuously monitored business and immediately developed risk mitigation plans as needed to resolve• Evaluated and recapped seasonal performance to influence future product strategies

• Managed 49% of total Canada stores’ volume, overseeing a team of 3 buyers and 4 analysts through development, execution and communication of financial sales and inventory plans and strategies to meet or exceed sales, gross margin, GMROI and inventory goals• Owned total market Fall 2019 receipt rolls to ensure key BOP’s were protected and in line with LOC receiving executive sign off• Developed a new demand driven buying process, resulting in increased responsiveness from 8% to 57% for the total Canada market• Identified a new Omni pricing architecture for Canada Women’s denim, resulting in a projected annualized growth of +$3M• Developed the 2019 Basic Denim liquidation strategy by influencing the addition of 6 marketed denim events to the commercial plan to drive unit movement and prevent markdown inventory build up• Led monthly field calls with district managers to escalate product wins/misses, communicate market deviations, and collaborate on creative visual placement solutions to drive market growth

• Managed highest-volume partner relationship, contributing 30% to total franchise bottom line• Performed store-level company forecasting, created pre-season division-level targets for internal buying team, and led quarterly hindsight with partner to ensure product alignment and strategy prior to adoption• Led Q2 chase strategy for a new mall opening by assessing other markets’ inventory levels and potential sales risk to transfer units to new mall while ensuring a cohesive opening package that maintained brand integrity• Collaborated with the partner on ways to improve margin health during bi-annual sale period by training partner on how to achieve a halo effect on new flow product and how to create markdown pricing tiers, resulting in a +25% GM comp for February 2017• Reviewed brand marketing plans to recommend a marketing calendar for Middle East partners within market filters and regulations • Guided a team of 3 employees, through a team re-organization and several process changes involving key deliverables and tools

• Assorted and planned receipts for 35% of total franchise volume and 23% of total cc’s across 6 global markets • Assisted in maintaining two Middle East partner relationships including hosting weekly calls to collaborate on all in-season and pre-season financials and strategies, resulting in becoming the main point of contact for one franchisee • Analyzed partner basic denim sizing analysis to identify the top 10 selling sizes to decrease denim wall investment and open receipt budget to buy into higher productive fashion denim, leading to +8% Q1 retail comp on total market’s -23% retail comp• Led pricing strategy training to a group of 8 franchisee employees by teaching the concept of elasticity to garner more margin on top-selling product while offsetting deeper markdowns and improving ST% on aged product

• Managed a business exceeding $200 million in annual sales• Strategically created and drove business strategies that elevated sales and inventory plans, ensuring achievement of division financial goals• Drove strategies to positively impact assortment and financials• Initiated business discussions and adjusted strategies to maximize results & mitigate risks• Conducted basics re-forecasting and rapid response analysis to ensure receipts are balanced across trending fit, leg shape, and wash• Ensured +90% service levels in Basic Denim by assisting in the Vendor Managed Inventory process, involving clear communication with vendor on forecasted sales velocity across 32 washes• Developed direct report by managing 30-60-90 day plan to promote enhanced performance and goal achievement• Created a collaborative, innovative and results-orientated environment

• Achieved record growth of $37M in sales throughout fiscal 2014 • Performed extensive sales analysis to early book the entire Fall/Holiday 2014 Outerwear line, resulting in $1.3M in cost savings• Composed detailed communication to leadership on Spring 2014 Dress event sales and product highlights, including competitor insights and team hindsight from comp shopping• Executed allocation strategy involving weekly inventory flow forecasting and new style and replenishment product release• Trained 2 new hires in planning and allocation, resulting in a promotion to continue developing one as a direct report

• Drove creation, management and execution of sales and inventory plans, ensuring achievement of division financial goals• Developed tops/down dept/class/style-level sales and inventory plans that align with division objectives• Owned bottoms-up financial reconciliation to class/department• Informed and validated Commercial Plan and influence in-season commercial plan changes• Owned business recaps (week, month, quarterly) to inform short term and long term financial strategies/action plans• Led demand driven buying efforts • Owned OTB and sales and inventory forecasting• Recommended and executed in-season pricing strategies• Drove business discussions and adjusts strategies to maximize results• Maintained a collaborative, innovative and results-orientated environment while influencing cross functional partners to drive outcomes

• Supported creation, management and execution of sales and inventory plans to deliver or exceed financial goals• Provided data analysis to support tops/down sales and inventory plans that align with division objectives• Supported style level, bottoms-up sales and inventory plans • Assisted in validating Commercial Plan• Provided data analysis to support business recaps, in-season forecasting/OTB buying, and demand driven buying efforts• Executed in-season price strategies (promo/MD)

-Performed Sarbanes-Oxley and Internal Audit testing to identify and analyze operational deficiencies and risks in Business and IT processes, while ensuring clients are in compliance with laws and regulations-Leveraged time management and organizational skills to produce high quality work products for 6 projects simultaneously-Assisted in project management by forecasting the engagement's budget, managing the amount of deliverables for Partner review, and leading weekly team conference calls to promote effective communication among a diverse workgroup of 20 professionals-Cultivated relationships with all levels of client professionals domestically and internationally via written communication, in-person meetings, and networking dinners -Led recruiting efforts as a liaison between Ernst & Young and UC Berkeley by coordinating and facilitating professional development workshops and recruiting events for students

Completed two summer internships in Advisory Services focusing on the following:-Assisted Management in the execution of 3 audits. Researced, documented, and tested a banking and brokerage client's business processes to mitigate its risks -Attained knowledge of the Internal Audit framework by developing and updating essential documentation: Narratives, Tests of Effectiveness, Tests of Design, Lead Sheets and Risk Control Matrices -Invented and designed the first Pacific Northwest Intern Newsletter for 300+Interns and 100+ Partner and Senior Manager mentors, receiving national recognition

-Assigned, supervised, and reviewed activities of 20 staff members-Facilitated communication and motivation among staff by initiating competitive in-store contests-Evaluated applications and administered a three-part interview process, resulting in a decreased turnover rate-Organized new hire orientation to foster a positive attitude toward store's objectives and shape higher caliber employees