• End-to-end management of key agency accounts from strategic planning to budget management to multi-channel marketing fulfillment.• Leveraging data analytics and key performance indicators (KPIs) to inform marketing strategies, implementing insights to optimize campaign performance and drive continuous improvement in ROI.• Coordination and development of strategic digital marketing campaign efforts across various channels, including paid, SEO, PPC, social, display advertising, email marketing, automation, content marketing, and web/landing pages.• Optimizing budget allocation, resource management, and cost-effective strategies, ensuring maximum impact and efficiency in marketing initiatives.

• Managing, designing, and developing the digital marketing funnel, digitaladvertising, social media marketing, email marketing, and strategicdevelopment of landing pages.• Designing the customer journey through all points of interaction on alldigital platforms.• Developing measurement plans to ensure various communication vehiclesare meeting revenue growth objectives and using analytics andcompetitive benchmarking to measure success• Identifying trends and insights and optimizing spend and performancebased on digital marketing insights.• Collaborating closely with leadership, corporate communications,marketing, and brand team members across the company to developdigital marketing plans that are fully aligned and impactful.

• Responsible for overseeing all multichannel marketing efforts for theAutovance and DealerMine brands• Managed social media marketing efforts for both internal and external,lead-generating communications• Managed various email campaigns at all stages of development, includinginterpreting client requests, copywriting, graphic design, A/B testing, andimplementation.• Performed necessary market research to identify target audiences as wellas assess competitive forces

Photographed events, people, and places around Grand Valley State University's campuses. These photos were used in social media marketing as well as print publications such as the university magazine and Forum. Photos were also included on the official university website for both news articles and general images on landing pages.

• Spearheaded a video client campaign and managed a schedule for themarketing team.• Managed all internal marketing initiatives.• Performed necessary market research to identify target marketdemographics as well as internal performance analytics.• Assisted in blog authorship for the company website.

Kept workplace in a constantly organized, clean, and functional state by answering phones, taking messages, organizing files, running errands, etc.