Rachael M. Travers Email & Phone Number

Wilmington, Delaware, United States

Oversee digital transformation of prospect experience from loan application to origination with the goal of driving incremental digital growth. Led analysis, ideation, design, and deployment of holistic prospect experience including site design, personalization, and partner integration.- Design and implement digital strategy for company website including oversight of the testing roadmap, feature launch and optimization, and partner integration with the goal of increasing the digital application submission rate and increasing digital engagement during originations process- Drive and influence holistic prospect marketing experience, with an emphasis on developing omni-channel reporting to ensure accreditive growth from the digital channel- Partner with cross-functional teams including marketing channel owners and technology stakeholders, including UX design, front-end, and back-end development to launch product roadmap in SCRUM environment

Greater Philadelphia Area

Xfinity Prepaid offers internet and television service (available in 7 or 30 day increments) with no annual contract, no credit check and no deposit. In 2019 prepaid customer relationships have grown by over 50% YoY. Within my role, I oversee:- Launch, measurement, and optimization strategy for behavior-driven customer communications in a CRM environment. Email and SMS programs to date have delivered $3M in quarterly revenue- Performance of dot com sales channel, including implementation of brand strategy and UX/UI optimizations- Strategy and execution for direct response campaigns, including direct mail, doorhangers, and shared mail- Budget management for entire team, including acquisition programs including prepaid, university, and MDUs

Greater Philadelphia Area

Xfinity Mobile launched in April 2017 as Comcast's newest line of business, offering unlimited and by-the-gig packages, designed to compliment the Xfinity internet product. As of Q4 2018, Xfinity Mobile boasts 1.2M subscribers. As the first in my role, I was responsible for the following:- Tracking postpaid and prepaid wireless competitors, including share flow changes, promotional activity, branding or messaging shifts, and packaging changes. Conducted analysis and provided educational materials for audiences ranging from frontline employees to senior leadership- Investigating and analyzing industry trends, including 5G, M&As, and pricing/packaging, to shape executive understanding and action for Comcast's new wireless business unit- Supporting go-to-market strategy ideation and execution for new feature launches and promotional roadmap

Atlanta, Georgia

As Comcast's largest division, the Central Division encompasses a twelve state footprint with 24M homes passed. In my role on the marketing strategy team, I was responsible for:- Driving product awareness, consideration, and subscriber growth through direct mail, digital marketing, and social media. Continually delivered YoY improvements in response rate and conversion via all tactics- Defining success metrics and measuring tactical performance through various analytical methods to optimize direct response programs- Management of end-to-end tactic development, from strategy development through execution and vendor management - Maintaining expense forecasting, tracking, and reporting for residential and business services marcom teams with a combined annual budget of $120 million

Boston, Ma

As the first full-time employee at a small technology startup, the business was in its primitive development stage. Over the course of my tenure, I worked with the founders and my colleagues to build an MVP through beta launch. As with any start-up, I engaged in a wide array of business functions, focusing specifically on: - Marketing: Conducted marketing research through focus groups and beta testing groups. Created go-to-market strategy comprising of unpaid, paid, and partnership marketing. Developed brand guidelines based on customer-behavior. Created marketing and branding collateral and oversaw the design and implementation of the SendItLater sites. - Investor Relations: Created investor and potential investor materials, including projected customer acquisition models, financial, strategy, and demonstration of products- Business Development: Researched and solicited potential partners to secure contracts, including closing three contracts with multi-million dollar companies and one non-profit

Montego Bay, Jamaica

The Golf Connection is a destination golf Pro-Am management company. When I worked for the Golf Connection in St. Kitts and Nevis 2014 and Jamaica 2013 and 2014, my responsibilities included: - Serve as main point of contact for all non-golfing and hotel related requests- Plan and execute nighttime activities with hotel staff, sponsors and the president of The Golf Connection to ensure proper setup, branding, and asethics- Provide hospitality for non-golfing guests by arranging spa appointments and daytime tours

Ithaca, Ny

As the first-in-role Events Coordinator for Ithaca College School of Business, I developed the position to oversee the following:- Design and execute events for School of Business deans, faculty and student organizations including alumni speakers, receptions, conventions, retirement parties, and more- Successfully planned and managed several high profile events with speakers including Ken Fisher (CEO of Fisher House), Hamdi Ulukaya (CEO of Chobani Yogurt), Mark French (Former Senior Vice President of NBC Everywhere; Currently CEO of Court Grip) and Stew Leonard Jr. (CEO of Stew Leonard's Grocery)- Provide guidance and hospitality for guest speakers and alumni- Create marketing and promotional material for events, speakers and the School of Business- Created a 25 page training manual and training program for students taking over the position when I graduate

West Newbury, Ma

- Created and designed a 5k Road Race in West Newbury with all proceeds going towards Dana Farber Cancer Research Institution in Boston, MA- Designed and created all marketing material including press releases, sponsorship guides and website copy.- Marketed event through Facebook, Twitter, self-designed website, local newspapers- In 2012, raised $6,800 with the assistance of 15 corporate sponsors, 172 runners and dozens of spectators and volunteers

Ithaca, New York Area

- Plan logistics of on-campus events- Work directly with clients, set up crew, AV crew, catering and others - Supervise events including guest speakers, outside conferences, creative performances and athletic events on the Ithaca College campus

Hopkinton, Ma

- Market EMC Select and their partners through various media forms- Design and provide content for internal newsletters and informational PowerPoints- Plan ten road shows for sales representatives and technical consultants across the United States including Philadelphia, PA; Atlanta, GA; Long Beach, CA; Seattle, WA; Dallas, TX; Houston, TX; Boston, MA and Indianapolis, IN.- Manage EMC Select's social media presence, including Facebook and Twitter

Newburyport, Ma

- Managed finances, payroll, and training for 120+ gold specialists and employees- Marketed company through Social media, including Facebook and Twitter- Performed quality control inspections on gold and silver pieces

· Advertised to potential participants through online newsletters, an online website, and local equine magazines and journals· Awarded the Boston Globe Influential Young Women Award in 2008· Raised over $7,000 for Windrush Therapeutic Farm in three years

Bachelor, Science; Integrated Marketing Communications

Activities and Societies: Student Consulting for Non Profits, Varsity Track and Field, Ithaca College Femfessionals, IC Spirit WeekMinors.

Data Analytics

Using Excel and SQL, I learned how to collect, clean and analyze data from multiple sources including the web, a local file.

Education record

Summer Spanish Language Intensive Study

High School Diploma

Activities and Societies: Class Secretary, Varsity Indoor and Outdoor Track Team (Indoor and Outdoor Captain)