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With over 8 years of experience in web project management, I specialize in collaborating with cross-functional teams, creating project timelines, and delivering high-quality websites and eCommerce solutions for beauty brands. I excel at surpassing client expectations, enhancing online presence, and delivering measurable results.
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Web Project ManagerFront Row Jul 2023 - PresentNew York, Ny, UsFKA Taylor & Pond• Front Row Group is a marketing agency that helps beauty, fashion, and lifestyle brands elevate their online presence through web design, eCommerce solutions, and strategic digital marketing.• Collaborated with designers, developers, and clients to build and enhance eCommerce websites, ensuring seamless UX, smooth checkout, and alignment with brand goals.• Maintained strong client relationships for eCommerce web retainers and special projects, ensuring satisfaction and long-term collaboration.• Enhanced website functionality and user experience through strategic project planning and execution.• Partnered with Paid Ads, Retention Marketing, and Social Media teams to develop website strategies and implement feature enhancements that drove engagement and conversions. -
Web Project ManagerTaylor & Pond Digital Marketing Agency Nov 2022 - PresentSan Diego, Ca, UsNow known as Front Row Group -
Project ManagerRain The Growth Agency Oct 2021 - Aug 2022Portland, Oregon, UsRain the Growth Agency is a leading direct-to-consumer digital marketing advertising agency. • Managed the day-to-day communications between client, cross-functional teams, and vendors to execute digital content creation and media campaigns.• Developed and maintained project schedules and adjusted priorities as needed.• Partnered with the account team to communicate campaign details, status, and performance to clients.• Oversaw digital asset trafficking. -
Product Marketing ManagerMedl May 2019 - Oct 2021Irvine, California, Us• Creating and refreshing digital ad campaigns on various ad platforms such as Google and Facebook Ads.• Directing content creation and engagement for social media posts and blogs.• Analyzing KPI data to drive campaign performance to provide feedback on trends and irregularities.• Directly managing a team of interns to increase company efficiency. -
Product ManagerMedl Sep 2017 - Oct 2021Irvine, California, Us• Shaping client visions into feasible development projects. • Maintaining strong team and client communications.• Defining and managing design and development tasks to effectively hit deadlines.• Estimating incoming project scopes and timelines.
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Social Media Marketing InternMedl Jul 2017 - Oct 2017Irvine, California, Us• Created campaign content and scheduled social media posts for Facebook, Instagram, Twitter and LinkedIn.
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Sam Intern/Partner Marketing CoordinatorAvalara Oct 2015 - Nov 2017Durham, Nc, UsCommunicated with partners for the Partner Marketing team – coordinating meetings, booking conference room spaces for events, and assisting in marketing campaign creations• Analyzed and identified common issues in the pricing tier• Campaigned with inactive partners to rebuild a business relationship• Researched, created, and conducted presentations utilized by the company to grow knowledge base• Evaluated potential clients and reported my findings to the Strategic Alliance team• Evaluated partners to discover the best connection as business partners• Assembled Excel contact sheets and prepped for lead import• Assisted with lead generation campaigns -
Senior Sales AssociateAnthropologie Jul 2015 - Aug 2016Philadelphia, Pa, Us• Organized and maintained the backstock room • Assisted the visual merchandising team with window displays and the store expansion -
BuyerCrossroads Trading Aug 2013 - Jul 2015Berkeley, Ca, UsBuy, Sell, Trade, Consignment store • Buyer: Consisted of pricing, tagging, and spotting sellable, trendy items from the public sellers• Social Media Liaison: Photographing & posting current, desirable items on the Crossroads Instagram and Facebook accounts -
PhotographerVanguard University Of Southern California Aug 2012 - May 2014Costa Mesa, Ca, Us• Worked under strict deadlines, layout creation, photographed and edited portraits and events
Rachael Pena-Lopez Skills
Rachael Pena-Lopez Education Details
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Vanguard University Of Southern CaliforniaMarketing
Frequently Asked Questions about Rachael Pena-Lopez
What company does Rachael Pena-Lopez work for?
Rachael Pena-Lopez works for Front Row
What is Rachael Pena-Lopez's role at the current company?
Rachael Pena-Lopez's current role is Project Manager | Marketing & Tech.
What is Rachael Pena-Lopez's email address?
Rachael Pena-Lopez's email address is ra****@****wth.com
What is Rachael Pena-Lopez's direct phone number?
Rachael Pena-Lopez's direct phone number is +162682*****
What schools did Rachael Pena-Lopez attend?
Rachael Pena-Lopez attended Vanguard University Of Southern California.
What skills is Rachael Pena-Lopez known for?
Rachael Pena-Lopez has skills like Marketing, Microsoft Office, Photography, Sales, Visual Merchandising, Customer Service, Salesforce.com, Facebook, Lead Generation, Microsoft Excel, Microsoft Word, Microsoft Powerpoint.
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