Rachael Pena-Lopez Email & Phone Number

New York, Ny, Us

FKA Taylor & Pond• Front Row Group is a marketing agency that helps beauty, fashion, and lifestyle brands elevate their online presence through web design, eCommerce solutions, and strategic digital marketing.• Collaborated with designers, developers, and clients to build and enhance eCommerce websites, ensuring seamless UX, smooth checkout, and alignment with brand goals.• Maintained strong client relationships for eCommerce web retainers and special projects, ensuring satisfaction and long-term collaboration.• Enhanced website functionality and user experience through strategic project planning and execution.• Partnered with Paid Ads, Retention Marketing, and Social Media teams to develop website strategies and implement feature enhancements that drove engagement and conversions.

San Diego, Ca, Us

Now known as Front Row Group

Portland, Oregon, Us

Rain the Growth Agency is a leading direct-to-consumer digital marketing advertising agency. • Managed the day-to-day communications between client, cross-functional teams, and vendors to execute digital content creation and media campaigns.• Developed and maintained project schedules and adjusted priorities as needed.• Partnered with the account team to communicate campaign details, status, and performance to clients.• Oversaw digital asset trafficking.

Irvine, California, Us

• Creating and refreshing digital ad campaigns on various ad platforms such as Google and Facebook Ads.• Directing content creation and engagement for social media posts and blogs.• Analyzing KPI data to drive campaign performance to provide feedback on trends and irregularities.• Directly managing a team of interns to increase company efficiency.

Irvine, California, Us

• Shaping client visions into feasible development projects. • Maintaining strong team and client communications.• Defining and managing design and development tasks to effectively hit deadlines.• Estimating incoming project scopes and timelines.

Irvine, California, Us

• Created campaign content and scheduled social media posts for Facebook, Instagram, Twitter and LinkedIn.

Durham, Nc, Us

Communicated with partners for the Partner Marketing team – coordinating meetings, booking conference room spaces for events, and assisting in marketing campaign creations• Analyzed and identified common issues in the pricing tier• Campaigned with inactive partners to rebuild a business relationship• Researched, created, and conducted presentations utilized by the company to grow knowledge base• Evaluated potential clients and reported my findings to the Strategic Alliance team• Evaluated partners to discover the best connection as business partners• Assembled Excel contact sheets and prepped for lead import• Assisted with lead generation campaigns

Philadelphia, Pa, Us

• Organized and maintained the backstock room • Assisted the visual merchandising team with window displays and the store expansion

Berkeley, Ca, Us

Buy, Sell, Trade, Consignment store • Buyer: Consisted of pricing, tagging, and spotting sellable, trendy items from the public sellers• Social Media Liaison: Photographing & posting current, desirable items on the Crossroads Instagram and Facebook accounts

Costa Mesa, Ca, Us

• Worked under strict deadlines, layout creation, photographed and edited portraits and events