Rachael Shayne

Rachael Shayne Email and Phone Number

CLIMATE TECH | BRAND | CMO | CORPORATE COMMUNICATIONS | MARKETING. Building and accelerating growth-stage companies, brands, and reputations for series A+ @ R&D B2B Marketing
Rachael Shayne's Location
Loveland, Colorado, United States, United States
Rachael Shayne's Contact Details

Rachael Shayne personal email

n/a

Rachael Shayne phone numbers

About Rachael Shayne

BRAND | B2B | CLIMATE TECH | ENERGY | COMMS Executive Marketing leader with a proven track record in revenue-focused marketing strategies. I specialize in crafting authentic customer and employee brand experiences that dominate markets and cultivate an inspiring company culture. My diverse expertise spans climate technology, SaaS, sustainability, internet infrastructure, private equity, and consumer goods. I excel in brands and leading teams through dynamic growth stages to achieve exceptional results.
Key Competencies:* Brand Strategy: Expert in developing and implementing brand strategies that capture market share and foster loyalty.* Revenue-focused marketing: Skilled in driving B2B sales and revenue velocity through innovative marketing techniques.* AI-Fluent: Proficient in leveraging AI to gain insights into customer and employee behavior, adding to content efficiency and fueling innovation and growth.* Team Leadership: Adept at building and leading high-performing teams, fostering a culture of collaboration and continuous improvement.Achievements:* Successfully guided prominent brands such as Alibaba.com, Axon, BeZero, Colorado Tourism, GreenFire Energy, LongPath Technologies, Manna Tree, Nestlé, Porosity, Procter & Gamble, Project Canary, Risilience Carbon Tracker, and, Sephora* Recognized for visionary leadership and refined problem-solving skills, enhancing brand value and market presence across various sectors.* Mentored emerging innovators through esteemed programs such as the Blackstone Entrepreneur's Network, TechStars, and the University of Colorado Leeds School of Business.
My passion lies in exploring new markets, understanding customer and employee behavior, and driving innovation. With a focus on healing, fixing, and growing brands, I am committed to delivering strategic insights and tactical execution that enhance organizational performance and market share.Key Skills:^ Account Based Marketing, Account Based Experiences (ABX)^ Brand Building^ Brand Storytelling^ Brand Experiences (BX)^ Category and New Market Development^ Corporate Communications^ Customer Experiences (CX)^ Marketing Strategy^ Multi-Channel Marketing, Integrated Marketing^ Thought Leadership Management, CxO Reputation Management and Social Media Management

Rachael Shayne's Current Company Details
R&D B2B Marketing

R&D B2B Marketing

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CLIMATE TECH | BRAND | CMO | CORPORATE COMMUNICATIONS | MARKETING. Building and accelerating growth-stage companies, brands, and reputations for series A+
Rachael Shayne Work Experience Details
  • R&D B2B Marketing
    Chief Marketing Officer, Co-Founder
    R&D B2B Marketing Aug 2024 - Present
    At R&D B2B Marketing | Branding | Comms Consulting Agency, Rachael co-leads a specialized agency with her longtime climate-tech counterpart, Diana Kaul. They help complex B2B brands, particularly in the climate tech space, scale effectively from Series A+. With a focus on brands that are hard to communicate, Rachael combines her expertise in branding, communications, and marketing strategy to drive impactful, clear messaging that attracts capital, talent, and customers. Whether it’s strategic consulting or hands-on execution, Rachael ensures her clients reach the right audience with results-driven campaigns.
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  • Canopy Advisory Group
    Fractional Cmo, Branding & Comms Expertise
    Canopy Advisory Group May 2024 - Present
    Denver, Co, Us
    As a seasoned marketing leader, strategic communications, and branding expert, Rachael Shayne has a proven track record in B2B marketing. Simply put, she helps brands stand up and stand out for accelerated growth. She has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience, and BeZero.Rachael has a knack for building strategic marketing frameworks that align with business growth objectives. She is an invaluable resource for growth-stage companies looking to strengthen their brand and market position. Her experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees, and turnarounds.
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  • Longpath Technologies, Inc.
    Chief Marketing Officer
    Longpath Technologies, Inc. Jul 2023 - Present
    Boulder, Colorado, Us
    Rebranded company for market share gain, grow deal size, and international expansion. Pivotal in driving revenue growth and market expansion for advanced sensing technologies within the energy industry. Leveraging climate technology and sustainability expertise, I am responsible for developing revenue-focused strategies that capture new markets and accelerate sales velocity. I lead the brand marketing, PR, Comms, Culture, and GTM motion for LongPath aligned with the business strategy.By understanding customer behavior and industry trends, I identify innovative marketing techniques and foster strong customer and team member experiences to fuel growth. Additionally, I align marketing and sales efforts, build cohesive teams, and tactically execute initiatives while ensuring LongPath's mission of delivering resilient energy solutions that help flatten the methane emissions curve.
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  • Focusedbrands
    Fractional Cmo & Strategic Advisor
    Focusedbrands Jan 2018 - Jan 2024
    Boulder, Co, Us
    On-demand marketing & branding fractional CMO, Head of Comms, Brand Marketing, Strategic Communications, PR lead for building growth-stage brands. Deploys nationwide, working closely with PE groups and their port cos and scaling technology brands. B2B & B2C. Employer-brand strategy and activation to help Axon fill the talent funnel for increased hiring across the US and Asia. (600 open roles, 3x). GTM for Manna Tree PE (Rubenstein family healthy food funds) from inception to Funds I and II for ultra-high net worth individuals. Concepted and delivered revolutionary influencer and sample kits for Sephora and related brands, including L’oréal increasing sales velocity for “clean” brands. Cubspot is an automated parent-camp matchmaking platform. B2B2C. Asked by investors to step in and deliver turnaround and growth strategy and find product-market fit. Ultimately, I negotiated a sale of the platform, closed down the startup, and recovered the investor’s capital.
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  • Project Canary
    Cmo
    Project Canary Jan 2021 - Apr 2023
    Denver, Colorado, Us
    Re-branded company to grow nascent market and capture #1 position while attracting capital. Achieved outsized market share and honed executive reputation for rapid growth. Growth-stage climate tech SaaS and hardware company scaling across energy-intensive markets to combat climate change by providing 3rd party ESG data and engineering-based assessments (air, water, land, community, tribal) for oil & gas methane intensity quantification. B2BCreated "RSG" Responsibly Sourced Gas market category alongside Measurement Economy narrative, championed revenue growth and market capture, resulting in 60% market share, over $100M in sales, and successful transition from startup to Series B ($151M raised) in 2 years.Created the market, and new category of "Responsibly Sourced Gas" by educating sell-side and buy-side energy supply chain, established a strong brand identity for Project Canary with rapid awareness using events & PR strategy, and led a political movement for "high-fidelity emissions data."Directed full lifecycle marketing, including ABM/X for super-majors (Chevron, Shell, Kinder Morgan, ENGIE, +), majors, and mid-size E&P & pipeline companies, performance marketing, PR, communications, events, social media, investor relations (IR), product marketing, sales enablement, customer experience (CX), and CxO reputation management.Developed targeted marketing strategies while fostering strong relationships and managing comprehensive inbound and outbound campaigns.>> Layoff due to constraints created by supply chain challenges in hardware division.
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  • Zayo Group
    Vp, Global Head Of Brand, Marketing, And Culture
    Zayo Group Dec 2014 - Apr 2017
    Denver, Colorado, Us
    International internet infrastructure backbone and services. B2B Senior Executive leader for acquisitive internet technology company. Shaped an entrepreneurial and inclusive global brand and culture that accelerated sales and reputation worldwide.Created and launched new global branding for IPO, M&A integration team for 9 acquisitions.Activated engagement insights to revitalize employee experience, which positively affected customer experience and hiring funnel; built out custom CRM in Salesforce to support ABX; introduced new business functions: marketing automation & lead nurturing, employee engagement surveys, customer and investor surveys, marcom, leadership and learning programs.Introduced a leadership and community strategy which positively impacted reputation, propelled DEI, decreased turnover in key regions, decreased sales cycle by 8%, and increased customer retention by 9%.
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  • Made Movement
    Vice President New Business
    Made Movement Jul 2012 - Dec 2014
    Boulder, Co, Us
    • Joined an ambitious ad agency catering to Made-in America clients and products along with five ex-CP+B players.• Quickly converted leads to business ranging from Church’s Chicken, EVOL, Mozilla, Stonyfield and Seventh Generation to Copper Mountain, building national campaigns while growing the agency from eight to thirty people in one year.Brands: Seventh Generation, Copper Mountain, Fred Water, Repair.com, Udi's, Stonyfield, Pangea Organics, Eazl, New Belgium, Climate Reality Project, Skoop, Enviroscent, Mozilla, The Honest Kitchen, and, The State of Colorado.
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  • Karsh Hagan
    Vp Account Strategy & Customer Experience Cx
    Karsh Hagan Dec 2010 - Jul 2012
    Denver, Co, Us
    Connection planning expert fueling tactical and integrative strategies for our clients. From the highest levels of analytical thinking and brand ecosystems to the nuts and bolts of inspired collaboration, my goal is to help grow brands, teams, and consumer experiences that thrive.
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  • Alibaba.Com
    Director Of Brand Marketing, Americas Region
    Alibaba.Com Feb 2008 - Dec 2010
    Hangzhou, Cn
    Global sourcing marketplace for sellers & buyers, digital currency, and more. (like Amazon + eBay)Awarded International Marketer of the Year by Jack Ma out of 19,000 employees for launching first-ever non-Chinese Alibaba brand in top priority market (US) with exemplary results; office relocated to Hong Kong (team laid off if not willing to relocate).Exceeded aggressive brand awareness and customer acquisition goals.
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  • The Integer Group
    Account Director
    The Integer Group Jul 2000 - Jan 2008
    Denver, Colorado, Us
    Branding, shopper marketing, and dynamic general manager of an agency team working on Procter & Gamble, new biz-dev, and telecom brands for this top 10 US Agency.
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  • Mccann Worldgroup
    Account Supervisor
    Mccann Worldgroup Jul 1996 - May 2000
    New York, Ny, Us
    Nestle. Biz Dev.
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  • Kinzley-Hughes Pr
    Public Relations Assistant Account Executive
    Kinzley-Hughes Pr Dec 1995 - Jun 1996
    Press relations, reputation, press releases, corporate communications

Rachael Shayne Skills

Brand Development Advertising Strategy Marketing Communications Marketing Strategy Brand Management Social Media Marketing Marketing Integrated Marketing Creative Strategy Digital Marketing Digital Strategy Start Ups Social Media Leadership Crm Marketing Management Creative Direction Online Advertising Multi Channel Marketing B2b Brand Architecture Management Business Development New Business Development Digital Media Customer Service Mobile Marketing Organizational Culture People Development Content Strategy Content Marketing Plannning Product Marketing Lead Generation Customer Relationship Management Cross Functional Team Leadership Online Marketing Customer Insight Business To Business User Experience Relationship Marketing Mentoring Promotions Channel Marketing Connection Planning Hr Strategy Earned Media Inbound Marketing

Rachael Shayne Education Details

  • Fairview High School
    Fairview High School
  • University Of Colorado Denver
    University Of Colorado Denver
    Communications

Frequently Asked Questions about Rachael Shayne

What company does Rachael Shayne work for?

Rachael Shayne works for R&d B2b Marketing

What is Rachael Shayne's role at the current company?

Rachael Shayne's current role is CLIMATE TECH | BRAND | CMO | CORPORATE COMMUNICATIONS | MARKETING. Building and accelerating growth-stage companies, brands, and reputations for series A+.

What is Rachael Shayne's email address?

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What is Rachael Shayne's direct phone number?

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What schools did Rachael Shayne attend?

Rachael Shayne attended Fairview High School, University Of Colorado Denver.

What are some of Rachael Shayne's interests?

Rachael Shayne has interest in Science And Technology, Environment, Arts And Culture, Education.

What skills is Rachael Shayne known for?

Rachael Shayne has skills like Brand Development, Advertising, Strategy, Marketing Communications, Marketing Strategy, Brand Management, Social Media Marketing, Marketing, Integrated Marketing, Creative Strategy, Digital Marketing, Digital Strategy.

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