Rachael Wish Email & Phone Number

Victorville, California

Chicago, Illinois

Developed independent photography studio business from ground floor, growing from local client-base and one employee to a nationwide full-scale photography service with 4 associate photographers. Member of WPJA and ISPWP.•Interact with potential new clients at events designed to bring in new business; market all event, wedding and portrait photography utilizing social media, print/online marketing materials, community events and special promotions.•Develop professional relationships… Show more Developed independent photography studio business from ground floor, growing from local client-base and one employee to a nationwide full-scale photography service with 4 associate photographers. Member of WPJA and ISPWP.•Interact with potential new clients at events designed to bring in new business; market all event, wedding and portrait photography utilizing social media, print/online marketing materials, community events and special promotions.•Develop professional relationships and serve corporate clients through photography and design needs.•Oversaw design of branding initiative and strengthened brand by developing, maintaining and writing content for metimages.com, weblog, e-newsletters and other marketing materials.•Conceptualized, planned and executed annual volunteer event that generated donations for local non-profit organization through client bookings and product offerings.•Provide hands-on, one-on-one and group photography lessons, customized to each individual’s skill level and specific goals.•Network and attend seminars for continuous professional development. Maintain up-to-date knowledge of photography trends and transition as new technology warrants.•Research and implement new clientele opportunities and locations. Accomplishments:•Increased sales 80% by utilizing online order fulfillment process and special promotional packages and events. Steadily grew new client bookings by 25% annually since 2001. •Researched and implemented the use of 4 premier album companies to fit clienteles’ needs, boosting album sales by 65%.•Internationally recognized for award winning images with multiple photos placing in industry competitions. Show less

Victorville, California

Fourth grade elementary school teacher.

La Palma, California

•Oversee all marketing, PR, advertising, social media and promotional staff and activities. o Think creatively to identify relevant marketing needs. o Develop and implement marketing plans, projects and strategies to meet organizational objectives. o Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.o Maintain consistent communication internally and externally.•Improve social media strategy to ensure… Show more •Oversee all marketing, PR, advertising, social media and promotional staff and activities. o Think creatively to identify relevant marketing needs. o Develop and implement marketing plans, projects and strategies to meet organizational objectives. o Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.o Maintain consistent communication internally and externally.•Improve social media strategy to ensure effectiveness and introduce relevant social media techniques into the company culture.o Manage and mentor social media intern.o Manage social media campaigns and day-to-day activities including online engagement, copy writing/editorial writing, partner outreach, advocate for company in social media space, monitor effective benchmarks for measuring impact of social media programs, analyze, review and report on effectiveness of campaigns and monitor trends in social media tools.o Manage presence in social networking sites including Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, company blog and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.•Manage ongoing database marketing campaigns.•Develop editorial calendar and launch company’s newsletter.•Document project progressions via photography and copywriting. Utilize documentation on social media platforms, within email marketing campaigns and create an archive of visual imagery.•Introduce quality info-graphics, visuals, multi-media projects and interactive digital media into overall marketing strategy.•Attend events and tradeshows as marketing and social media representative to increase company and industry-wide awareness and leverage networking opportunities.•Manage partnerships in a streamlined manner that ensures successful execution for both internal colleagues and external clients. •Collaborate with internal graphics team to produce marketing collateral. Show less

La Palma, Ca

•Oversee all marketing, PR, advertising, social media and promotional staff and activities. o Think creatively to identify relevant marketing needs. o Develop and implement marketing plans, projects and strategies to meet organizational objectives. o Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.o Maintain consistent communication internally and externally.•Improve social media strategy to ensure… Show more •Oversee all marketing, PR, advertising, social media and promotional staff and activities. o Think creatively to identify relevant marketing needs. o Develop and implement marketing plans, projects and strategies to meet organizational objectives. o Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.o Maintain consistent communication internally and externally.•Improve social media strategy to ensure effectiveness and introduce relevant social media techniques into the company culture.o Manage and mentor social media intern.o Manage social media campaigns and day-to-day activities including online engagement, copy writing/editorial writing, partner outreach, advocate for company in social media space, monitor effective benchmarks for measuring impact of social media programs, analyze, review and report on effectiveness of campaigns and monitor trends in social media tools.o Manage presence in social networking sites including Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, company blog and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.•Manage ongoing database marketing campaigns.•Develop editorial calendar and launch company’s newsletter.•Document project progressions via photography and copywriting. Utilize documentation on social media platforms, within email marketing campaigns and create an archive of visual imagery.•Introduce quality info-graphics, visuals, multi-media projects and interactive digital media into overall marketing strategy.•Attend events and tradeshows as marketing and social media representative to increase company and industry-wide awareness and leverage networking opportunities.•Manage partnerships in a streamlined manner that ensures successful execution for both internal colleagues and external clients. •Collaborate with internal graphics team to produce marketing collateral. Show less

Chicago, Illinois

Focus Management Group provides turn-key support to underperforming companies and their stakeholders, including lending institutions, equity sponsors, law sponsors, law firms and the government. As Marketing Manager, I am responsible for the day-to-day activities of the internal marketing department including Interactive Marketing, Public Relations, Search Engine Optimization, Project Management, Marketing Collateral Preparation and coordination with the remote sales team.•… Show more Focus Management Group provides turn-key support to underperforming companies and their stakeholders, including lending institutions, equity sponsors, law sponsors, law firms and the government. As Marketing Manager, I am responsible for the day-to-day activities of the internal marketing department including Interactive Marketing, Public Relations, Search Engine Optimization, Project Management, Marketing Collateral Preparation and coordination with the remote sales team.• Coordinate with consulting team to generate written content for e-mail marketing, information materials, website content, SEO, PPC & press release creation & distribution. Plan and manage editorial calendar.• Develop ideas and strategies for industry specific marketing.• Lead the company's SEO & social media strategies.• Track and analyze metrics through Google Analytics and manage Adwords campaigns.• Manage database marketing campaigns & the company's e-mail marketing strategy.• Develop & implement new collateral pieces for distribution in the field and online. • Participate in the strategy & day-to-day coordination of the company's sales effort.• Communicate new marketing campaigns to the remote sales team & organization as a whole.• Assist in managing use of the Microsoft CRM system by the sales team & communicate with team to ensure consistent and organized sales effort in the field. • Provide weekly activity reports to sales team.• Work with Marketing Coordinator to oversee the distribution of marketing collateral, including PowerPoint presentations, brochures & informational materials.• Assist in the oversight of the marketing plan for sister company as requested by management.• Project management as assigned by President. Show less

San Carlos, Ca

ISIS Services is a pre-clinical contract research organization (CRO) specializing in medical device testing.As Marketing Manager, I manage all forms of marketing including Interactive Marketing, Public Relations, Search Engine Optimization, Project Management, Marketing Collateral preparation and coordination with the business development team.• Project Manager on new website revision• Design and develop collateral and trade show displays• Social Media Manager•… Show more ISIS Services is a pre-clinical contract research organization (CRO) specializing in medical device testing.As Marketing Manager, I manage all forms of marketing including Interactive Marketing, Public Relations, Search Engine Optimization, Project Management, Marketing Collateral preparation and coordination with the business development team.• Project Manager on new website revision• Design and develop collateral and trade show displays• Social Media Manager• Direct marketing idea development Show less

La Mirada, Ca

FormDecor is America’s largest event rental provider of authentic, iconic 20th Century furniture and accessories, especially the Modern and Mid-Century masters.As Social Media, PR & Marketing Coordinator, I amplified FormDecor's social footprint through increased engagement in established networks and entrance into new social channels. Cultivated a broader brand presence through increased engagement in established social media networks — Twitter, Facebook, LinkedIn, Google+, YouTube… Show more FormDecor is America’s largest event rental provider of authentic, iconic 20th Century furniture and accessories, especially the Modern and Mid-Century masters.As Social Media, PR & Marketing Coordinator, I amplified FormDecor's social footprint through increased engagement in established networks and entrance into new social channels. Cultivated a broader brand presence through increased engagement in established social media networks — Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest and the FormDecor blog — while also developing FormDecor’s audience on emerging social/business channels.• Maintained company voice while writing engaging content for bi-monthly eNews and promoting through blog posts current events featuring company’s products.• Established relationships and managed social media campaigns showcasing company’s products at major client events, including WeTV’s “I do Over” cable show with Diann Valentine, Spike TV Scream Awards, and the L.A. Auto Show.• Boosted product visibility by professionally photographing and editing images of new products for website catalogue, then promoted through social media. Also photographed and highlighted special events.• Developed content for SEO resource page that included 300 words utilizing key word phrases in 13 categories.• Created and managed advertising budget. • Managed marketing distribution channels in various publications both in print and online. Point of contact for all online and print ads, sourced out new advertising partners, wrote ad content and collaborated with ad designer. • Modified design of new company T-shirt, sourced printers and updated inventory for internal and external use.• Launched video promos that involved a stop motion video of the Delivery Dudes in action & an MTv Cribs style video of the owner telling the history of the company.• Represented company and networked at event industry events. Show less

Chicago, Il

•Placed on special team training new brokers on product and sales process.•Nurtured and maintained productive business relationships with brokers and accounts.•Sold and maintained national account with 20+ locations, traveling annually to each location to educate members, handling enrollment and ongoing account servicing.•Provided basic Spanish translation at member education meetings; assisted non-English speaking employees to complete health… Show more •Placed on special team training new brokers on product and sales process.•Nurtured and maintained productive business relationships with brokers and accounts.•Sold and maintained national account with 20+ locations, traveling annually to each location to educate members, handling enrollment and ongoing account servicing.•Provided basic Spanish translation at member education meetings; assisted non-English speaking employees to complete health applications.Accomplishments:•Named 2005 Rookie Sales Consultant of the Year.•Continually exceeded quota and earned sales accolades. Earned special “Pot Of Gold” bonus incentive two times.•Earned special internal certification with completion of intense sales program. Show less

Chicago, Il

•In newly created role, took proactive approach and set positive expectations as an ambassador between sales team, underwriting department and broker community.•Interacted daily with team of 6 underwriters and team of 15 sales reps for case updates.•Corresponded daily with up to 100 brokers to ensure proper updates and complete information during enrollment and underwriting process.•Created monitoring system to track cases moving through underwriting… Show more •In newly created role, took proactive approach and set positive expectations as an ambassador between sales team, underwriting department and broker community.•Interacted daily with team of 6 underwriters and team of 15 sales reps for case updates.•Corresponded daily with up to 100 brokers to ensure proper updates and complete information during enrollment and underwriting process.•Created monitoring system to track cases moving through underwriting process.Accomplishments:•Promoted to sales consultant as part of special broker education team. •Positively changed broker perspective of underwriting process by clearly defining all procedures. Show less

•Assisted 3-4 sales reps with their day-to-day operations in fast paced environment, handling quotes, revisions, group enrollment, case underwriting and installation.•Built and maintained relationship with each sales representative’s team of brokers.•Trained brokers on appropriate application and case submission and advised brokers and employers on plan set up. Also trained all new sales assistants.•Registered and maintained broker info and tracked broker commission… Show more •Assisted 3-4 sales reps with their day-to-day operations in fast paced environment, handling quotes, revisions, group enrollment, case underwriting and installation.•Built and maintained relationship with each sales representative’s team of brokers.•Trained brokers on appropriate application and case submission and advised brokers and employers on plan set up. Also trained all new sales assistants.•Registered and maintained broker info and tracked broker commission earnings.•Developed standard operating procedure guide for sales assistant team.•Managed special projects for upper management in addition to current role, including collaborating with IT to develop and test home-grown contact management database; maintaining client reference database and assisting marketing department with distribution of broker newsletter.•Wrote procedures and policies for sales staff and broker community regarding new HIPAA privacy standards for insurance industry. Assisted legal council in preparation for compliance audit.Accomplishments:•Given additional sales consultants to support, exceeding typical work level for the role. Earned additional incentives based on production of each sales rep.•Promoted to newly created role as Broker Liaison. Show less

As part of small, start-up insurance brokerage that developed a complete benefits management technology, sold total replacement healthcare (life, dental, disability, health) to employer groups of 2-50 employees. •Trained employers on proprietary benefits management software and conducted member education and enrollment.•Worked with sales reps to install products and ensure seamless transition for employer groups.•Efficiently maintained relationships with approximately 30 different… Show more As part of small, start-up insurance brokerage that developed a complete benefits management technology, sold total replacement healthcare (life, dental, disability, health) to employer groups of 2-50 employees. •Trained employers on proprietary benefits management software and conducted member education and enrollment.•Worked with sales reps to install products and ensure seamless transition for employer groups.•Efficiently maintained relationships with approximately 30 different carrier reps.Accomplishment:•Landed first large group account for company. Show less

Directly sold group health insurance to employer groups of 2-50 in the Chicagoland area, managing the sale, underwriting and installation process for each employer group.•Utilized SAM software for developing and maintaining the territory. •Managed specific territory and prospected daily for leads. Accomplishment:•Exceeded daily quotas for employer appointments, telemarketing calls and cold calls.

Supported small business market (2 – 100 employees) by strengthening broker relationships and coordinating rate calculations, new business underwriting and implementation of sold cases.•Provided internal support for broker sales representatives and oversaw case underwriting process.•As Sales Support, informed brokers of product offerings and prepared paperwork for final underwriting and case implementation.Accomplishment:•Promoted to direct sales team.

Multiple Subject Teaching Credential And Masters In Education, Elementary Education And Teaching

Crash Course In Creativity, In Progress

B.A., Photojournalism

Activities and Societies: Columbia College Chronicle Newspaper Staff

Education record