Rachael Taplin ✪ Media Matchmaker ✪ Email & Phone Number

Solihull, England, GB

If you are looking for online or offline media exposure such as Press, Radio or TV then I would love to help you. rachael@blueboo.co.uk www.blueboomedia.co.uk,

• Entrepreneurial SALES & MARKETING DIRECTOR with an outgoing personality; positive communicator able to manage teams and to use own initiative within challenging environments. Key strengths are business development with.
• Invited to interview George Osborne at Tory Party Conference regarding child benefits.
• Launched National Working Mums Day, appearing on 70 + radio stations with 15 live interviews and securing national publicity generating tens of thousand of pounds with of sales as a direct result.
• Organised a Mumpreneur Summit supported by UK’s leading businesswomen on behalf of Equality and Human Right Commission.
• Successfully launched and implemented business franchise concept with 100 franchisees, covering 250 postcodes and taking generated income from zero to £2.4m.
• Recruited, managed and motivated over 500 franchisees, across three different business models.

• Established a magazine specifically for working mums with national content and local advertising. Developed the product distribution as a network of franchisees targeting B2B and B2C sales. Then Created M Magazine.
• Successfully launched the UK’s first magazine targeted at working mums, printing over 150 000 copies per issue.
• Recruited, managed and motivated 10 staff and 90 franchisees to include regular training sessions both face to face and via teleconference calls.
• Developed and wrote franchise manuals, providing marketing, communications, motivation, development and sales training either in-house or at the franchisee site.
• Secured extensive PR coverage appearing on GMTV, ITV, National radio stations and coverage across National press and women’s magazines.
• Successfully secured partners to distribute the magazine through non-traditional marketing methods.

Nuneaton, Warwickshire, GB

• SALES & MARKETING DIRECTORFounded new company that developed community websites and grew it into a network of franchisees targeting B2B and B2C sales. Managed 19 directs and 100 franchisees.
• Successfully changed initial business concept into a franchise operation with 100 franchisees, covering 250 postcodes and taking generated income from zero to £2.4m.
• Delivered business and client marketing and advertising campaigns, B2B and B2C sales, and enquiry generation, including CRM management, development and implementation.
• Recruited, managed and motivated 19 staff and 100 franchisees.
• Successfully used networking, Search Engine Optimisation (SEO) and blogging methods to increase awareness.

SALES AND MARKETING DIRECTOR Six month consultancy role to launch the My Mag Franchise and recruit new franchisees. Recruited from 40 to 400 franchisees within 6 months generating sales of approx 1.2 million.

• NEW BUSINESS & CLIENT DIRECTORApproached by Partner to set up a Full Service Advertising Agency, manage creative studio, sales and marketing, and formulate strategy for all advertising/marketing campaigns. Managed 20.
• Managed clients advertising and marketing budgets in excess of £8m/year.
• Personally achieved new business sales exceeding £10m, bringing in 40 new clients who remained loyal to JRT.
• Managed strategy and new business pitches to potential clients.
• Provided full advertising agency services for clients, including managing budgets, ATL/BTL campaign management, media and outdoor campaign planning, TV, Radio, Press ads production and SMS/Email marketing.
• Previous radio clients moved to new agency, bringing in £500k business in first year.

• Recruited as the youngest ever-Junior Sales Executive and within 5 years secured the position of youngest Direct Sales Manager. Selling radio advertising to local and regional business, planning detailed campaigns to.
• Sold radio advertising campaigns to local and regional businesses.
• Planned detailed campaigns to ensure a good return ROI
• Managed a team of 5 sales executive within the direct sales team.
• Consistently hit all targets set to me, along with company incentives and holidays.
• Personally achieved new business sales exceeding £10m, bringing in 40 new clients who remained loyal to JRT.

Education record

Education record