Rachael Treadway Email & Phone Number

Fayetteville, North Carolina Area

~ Lead coordinator in development of two company catalogs. - Manage overall layout & product placement for 34 page and 66 page catalogs. - Assist in directing photo shoot and editing process to determine final product pictures and action shots to use throughout each catalog. - Provide all copy, product information and specifications for over 100 products. - Responsible for proofreading and providing final copy for printing.~ Work with design firm to create and launch company’s first e-commerce website. - Involved in overall design and layout. - Entered all data for over 150 products to include pictures, copy, specifications, item numbers, pricing, training videos, brochures, and sell sheets.~ Coordinate all collateral materials related to current products and new product launches. Work with graphic artist to develop sell sheets, brochures, pop-up banners, and signage for trade shows.~ Develop and maintain company trade show schedule, establish booth requirements, coordinate trade show activities, pack show materials and ensure overall marketing message per show.~ Determine advertising and promotion schedule relative to each publication, work with design firm to create ads and submit artwork.

Tampa/St. Petersburg, Florida Area

- Manage all agency production of newspaper ads, brochures, billboards, collateral materials, andgraphics to be used in TV production for fast-paced automotive industry clients.- Oversee, coordinate, and prioritize team of six graphic artists.- Work directly with agency clients as well as internal team to ensure flawless production and timelines are met.- Develop and maintain positive relationships with publications and vendors – gather quotes to ensure the most competitive price for our clients, manage production process, and submit artwork for output.- Place all newspaper insertions according to approved media plans.- Keep and maintain daily print log of open jobs, then deliver a master monthly manifest of all print jobs to accounting for client billing.- Prepare competitive analysis of a client’s newspaper ads.- Review monthly client billing to ensure all jobs produced are billed for accordingly and reviewinvoices to ensure accuracy.- Promoted after six months with the agency due to demonstrated ability to manage multiple projects and responsibilities, willingness to take charge, and ability to build solid client and internal relationships.