Rachal Pichette, Mpa Email & Phone Number

Boston, Ma, Us

Austin, Texas Area

For nearly 20 years, Healthier Generation has worked with schools, youth-serving organizations, businesses, communities, and families to promote health equity environments that support whole child health. Our work has impacted 31 million children across the country by increasing access to nutritious foods, high-quality physical activity, social-emotional support, and tobacco-free environments.• Vice President, Marketing and Communications leading the organization’s digital and conventional marketing, marketing operations including automation and analytics, and storytelling efforts to drive brand awareness and programmatic success

Arlington, Va

The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. For over 77 years, the USO has provided provide critical support to those who need it most, including forward-deployed troops, military families, wounded warriors, troops in transition and families of the fallen. As a congressionally chartered, non-profit organization, its programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers.• Vice President, Brand Development responsible for helping to advance the public’s recognition of, admiration for, and loyalty to the USO brand through strategic message development and brand positioning. • Led the organization's story development, digital marketing, graphic design and editorial teams and played an active role in helping foster and grow corporate partnerships.

Arlington, Va

• 75th Anniversary core planning team member involved in all strategic planning phases including: message development; audience and donor engagement; corporate partnership opportunities; and the formulation and launch of a universal call-to-action brand and fundraising campaign to celebrate the USO’s milestone anniversary.• Led marketing, communication and outreach strategy for USO Pathfinder, the organization’s first-ever military transition program. Developed, published and produced marketing and toolkit materials to support program’s announcement across global network of 200+ USO centers and strategic program partners.• Project Manager for the 2015 'Every Moment Counts' national brand campaign in partnership with Nashville’s Grand Ole Opry and corporate partners Coca Cola and Indian Motorcycle.

Sonoma Raceway is one of North America's most complete and versatile motorsports complexes and home to one of the nation's only high-performance automotive industrial parks with approximately 75 tenants. Sonoma Raceway is arguably the world's busiest racing facility, with track activity scheduled an average of 340 days a year. • Planned, publicized and executed all strategic marketing, advertising, entertainment and honorary programs for national and international motorsports events with sanctioning bodies including NASCAR, NHRA, and IndyCar Series.• Developed and managed $1.5M raceway marketing budget while overseeing initiatives, short- and long-term goals for the department, advertising agency, production house and media buyer. • Conducted market research to facilitate the creation, implementation, and analysis of comprehensive advertising/branding plans and media contracts for television, radio, print, digital and outdoor campaigns in the San Francisco (#6) and Sacramento (#20) media markets.

Sonoma, Ca

• Fulfilled sponsor contract obligations for all marketing-related items including pre/post-race promotions, at-track experiences, and inclusion in event-related collateral and advertisements. Complied, prepared and presented event marketing recaps for all major entitlement partners.• Organized and coordinated logistics related to the production of nationally televised pre-race entertainment events for race fans, sponsors and millions of at-home viewers. Served as the liaison between the raceway and network broadcast partners including FOX, TNT, and ESPN.

Sonoma, Ca

• Assisted the Sales and Marketing departments with the design, implementation, management and evaluation of sponsorship programs and events for over 50 national/international corporate clients.• Developed resource management system for sponsorship signage for 500-acre facility that reduced waste and incurred savings in excess of $50,000 in production and storage expenses.

Masters In Public Administration, Non-Profit/Public/Organizational Management

Activities and Societies: Phi Alpha Alpha Honor Society, MPA Student Association (MPASA)

Graduate Certificate, Fundraising Management

Raising Funds and Grant Writing for Non-Profit Organizations, Individual Fundraising, Capital Campaigns, Financial Management.

Bachelor Of Science (B.S.), Business Administration, Marketing