Strategic business consultancy operating in the OOH and DOOH sector

Building the supply & demand side for pDOOH in India.

Schindler Management AG has launched the first-ever connected in-lift DOOH network for residential and office segments in the top 10 cities of India and I have had the opportunity of being a consultant in this prestigious project! From partnering with research agencies to identifying and building potential networks, from an existing portfolio of buildings to deriving metrics that can be shared with fellow advertisers to gauge the network's efficacy, it has indeed been a long and enlightening journey.Schindler is diversifying from their core business of elevators & escalators to building networked digital communication platforms inside elevators. They are the first to foray at in-lift in India and will set the standards for DOOH. Apart from India, they are present in Germany and are entering many more markets worldwide.

Spearheading key OOH accounts - Hindustan Unilever and Amazon Built research modules to bring in more measurability and implemented technology led solutions to make the business more accountable.Stabilized and streamlined business and ensured that the client consolidates entire OOH business.Role:- Establishing transparent processes and systems to comply with all audit requirements- Developing strategies that are in alignment with the clients business objectives- Initiate research based campaigns to bring alive more measurement - Managing relationship with key stake holders including media partners- Improving team performances by giving them adequate training for using key data oriented software.- Building Buying Strategies to deliver savings.- Negotiating terms and closing deals- Ensuring all deals take into account the organizational interest and are fulfilled as per the set KPIs by the client.- Presiding over day-to-day and month to month and year to year operations & reporting.- Supervising and overseeing all matters related to the commercial side

Led a team for new business development. Pitched and won businesses for Piaggio, Bajaj Allianz, Allied Blenders and Distilleries, ICICI and HUL (F&B). Delivered all set KPIs for HUL Food and Beverages Business which set way for acquiring the entire HUL portfolio in 2011Role:- Enhance business development and service delivery- Strategy and business Planning- Identify the correct potential in the team and develop them- Work under pressure and deadlines to deliver high quality results- Travel and work independently- Streamline processes and systems

Managing Relationship and retaining business for Raymonds, ASK, Edelwise, Nilkamal Ltd. Single handedly devised launch strategy for @Home, flagship furniture retail store of Nilkamal Ltd. across 8 key metros. Manage all OOH requirements for 300+ The Raymond Stores franchises across IndiaManaging media Buys across all regions.Ideation and execution of Innovative billboards for product launch of Edelwise Capital

Strategic planning and Buying of OOH media for Nissan Motors, Doosan Infracore, Hyundai, NIIT, Star Cruises, Tourism Malaysia, Hindalco. Sourcing authentic media owners and Negotiating campaign wise deals to ensure best buys across all regions.Managing complete operations and execution for every campaign.