I-Express offers Elocution, Speech & Drama programs, with a stimulating and encouraging approach, to help children with confidence & conversational skills through year-long courses, workshops across schools in Mumbai and personal centres.

The Happy Chocolate Co. is a sweet little startup which offers sweet little somethings for all kinds of occasions. It believes that chocolates are more about great taste, texture and ingredients than fancy packaging and 'foreign' flavours. Featured in Hindustan Times, Bombay Times (Rashmi Uday Singh's Column) and TV9.

Responsible for executing marketing strategy for Debit Card, Loyalty and Liabilities products to support the overall business objectives of growing CASA balance and increasing sales Debit Card, Loyalty and Liabilities products. Responsible for-• All posters, brochures and other marketing collaterals used by HSBC ensuring that it is in line with the HSBC Group Marketing guidelines.· Conceptualise and drive cross-sell marketing campaigns to increase CASA Augmentation· Continual customer information and education through marketing strategies & newsletters· Drive awareness of Debit Card, Loyalty and Liabilities products / services· Build salience – customer communication at various touch points ( Online, Branch, ATMs etc)

Responsible for designing and implementing the marketing strategy for Corporate Employee Accounts, Personal Loans and Classic Credit CardsKey Achievements:- Launched the revamped Corporate Employee Programme (CEP) proposition- Developed and implemented the marketing strategy for CEP launch campaign. Drove acquisitions across nation through BTL initiatives.- Planned and implemented PIL campaigns to drive acquisitions through digital & non digital initiatives. Worked on cross-sell, up-sell and retention strategies - Launched the Express Rewards – a priced loyalty programme – a first in HSBC, India that helps in improving profitability by offering ‘Fee based products’ to the Classic Card holders- Introduced the priced 0% Fuel surcharge scheme for Classic Cardholders to enhance portfolio profitability.- Implemented the marketing strategy for Classic Credit Card and seamlessly managed the monthly end-to-end statementing process on an ongoing basis. Ensured POS visibility at partner outlets, Westside and Spencer’s for HSBC co-brand Credit Cards- As the Green Champion, successfully launched the “Greenspired” campaign for Credit Cards, which saw the successful migration of over 100,000 Cards to e-mail statements. Replaced the paper based welcome packs with CDs, leading to cost savings of INR 10 lacs. Further, launched the car pooling option for HSBC staff through various internal communication channels- Adopted generic propensity models developed by HSBC analytics, to achieve a Return on Marketing Investment of 3 for all new campaigns- Role involved working with Global teams, Local teams,- business, legal, compliance and agency partner

Key responsibilities- Inter category coordination for new product launch/ seasonal collections launch/ festival campaigns/ store launch and other promotions- Fluid marketing support to local sales teams across India with various communication solutions- Ensuring successful implementation of key properties like Femina Miss India Contest- Orchestrating various communication teams (i.e. creative, media, activation, event, web agencies etc.) on strategic, new product / brand / seasonal collection campaigns from briefing to execution- Special focus on managing & implementing all photo shoots

Key Responsibilities:- Single point contact for brand development and communication in allotted territories, which included brand strategy, new route launch, festival campaigns, trade related campaigns, Special fare promotion, features campaigns etc. - Visits to SEA & Europe hubs for market update and tracking competitive activity - Work closely with the team leader to develop and implement a calendar of events within specific budgets for each region, brief, plan & implement support accordingly- Support local sales teams with activation, trade and consumer events and exhibitions- Interface with the advertising agency to strategically plan communication needs and implement communication campaigns - Ensure successful implementation of media campaigns to drive effectiveness, efficiency and innovation

Brand Campaign Planning & Execution and International Liasoning for L’Oreal Paris Skin, Makeup & Corporate. Responsible for :- Steering projects from ideation to execution by effectively managing various agency teams - Developing Strategic and Tactical communication packages- Competition analysis with research and reviews- Liaison with the regional brand hub i.e. McCann Paris on various campaigns

Sales Promotions & Product Management. Responsible For:- Build strategy for sales promotion- ‘Frequent Buyer Planner’- New product awareness amongst contractors and builders with better brand visibility in the territory