Rachana Valia
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Rachana Valia Email & Phone Number

Theatre Teacher at Arya Vidya Mandir School
Location: Mumbai, Maharashtra, India 9 work roles 4 schools
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Current company
Arya Vidya Mandir School
Role
Theatre Teacher
Location
Mumbai, Maharashtra, India

Who is Rachana Valia? Overview

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Rachana Valia is listed as Theatre Teacher at Arya Vidya Mandir School, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Rachana Valia.

Rachana Valia previously worked as Co owner at i-Express Academy of Speech and Drama at I-Express Academy and Owner and Chief Happiness Officer at The Happy Chocolate Co.. Rachana Valia holds Pgdba, Marketing from Kc College Of Management Studies.

Profile bio

About Rachana Valia

Motivated by a profound purpose, I am committed to nurturing young minds and fostering essential life skills, confidence, and refined conversational abilities through the transformative mediums of storytelling, speech & drama, and the principles of happiness & mindfulness practices. With experience in marketing, brand management, and advertising, my sabbatical from the corporate world provided invaluable entrepreneurship experience and milestones.

Listed skills include Brand Management, Marketing, Marketing Communications, Digital Marketing, and 17 others.

Current workplace

Rachana Valia's current company

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Arya Vidya Mandir School
Arya Vidya Mandir School
Theatre Teacher
Mumbai, MH, IN
9 roles

Rachana Valia work experience

A career timeline built from the work history available for this profile.

Theatre Teacher

Arya Vidya Mandir School

Mumbai, Mh, In

Co Owner At I-Express Academy Of Speech And Drama

Current
I-Express Academy

Mumbai Area, India

I-Express offers Elocution, Speech & Drama programs, with a stimulating and encouraging approach, to help children with confidence & conversational skills through year-long courses, workshops across schools in Mumbai and personal centres.

Jul 2018 - Present

Owner And Chief Happiness Officer

The Happy Chocolate Co.

Mumbai Area, India

The Happy Chocolate Co. is a sweet little startup which offers sweet little somethings for all kinds of occasions. It believes that chocolates are more about great taste, texture and ingredients than fancy packaging and 'foreign' flavours. Featured in Hindustan Times, Bombay Times (Rashmi Uday Singh's Column) and TV9.

Jul 2010 - Mar 2018

Avp Campaign Management

Mumbai Area, India

Responsible for executing marketing strategy for Debit Card, Loyalty and Liabilities products to support the overall business objectives of growing CASA balance and increasing sales Debit Card, Loyalty and Liabilities products. Responsible for-• All posters, brochures and other marketing collaterals used by HSBC ensuring that it is in line with the HSBC Group Marketing guidelines.· Conceptualise and drive cross-sell marketing campaigns to increase CASA Augmentation· Continual customer information and education through marketing strategies & newsletters· Drive awareness of Debit Card, Loyalty and Liabilities products / services· Build salience – customer communication at various touch points ( Online, Branch, ATMs etc)

Jul 2013 - Aug 2013

Marketing Manager

Mumbai Area, India

Responsible for designing and implementing the marketing strategy for Corporate Employee Accounts, Personal Loans and Classic Credit CardsKey Achievements:- Launched the revamped Corporate Employee Programme (CEP) proposition- Developed and implemented the marketing strategy for CEP launch campaign. Drove acquisitions across nation through BTL initiatives.- Planned and implemented PIL campaigns to drive acquisitions through digital & non digital initiatives. Worked on cross-sell, up-sell and retention strategies - Launched the Express Rewards – a priced loyalty programme – a first in HSBC, India that helps in improving profitability by offering ‘Fee based products’ to the Classic Card holders- Introduced the priced 0% Fuel surcharge scheme for Classic Cardholders to enhance portfolio profitability.- Implemented the marketing strategy for Classic Credit Card and seamlessly managed the monthly end-to-end statementing process on an ongoing basis. Ensured POS visibility at partner outlets, Westside and Spencer’s for HSBC co-brand Credit Cards- As the Green Champion, successfully launched the “Greenspired” campaign for Credit Cards, which saw the successful migration of over 100,000 Cards to e-mail statements. Replaced the paper based welcome packs with CDs, leading to cost savings of INR 10 lacs. Further, launched the car pooling option for HSBC staff through various internal communication channels- Adopted generic propensity models developed by HSBC analytics, to achieve a Return on Marketing Investment of 3 for all new campaigns- Role involved working with Global teams, Local teams,- business, legal, compliance and agency partner

May 2008 - Dec 2009

Assistant Marketing Manager

Pantaloons – Future Group

Mumbai

Key responsibilities- Inter category coordination for new product launch/ seasonal collections launch/ festival campaigns/ store launch and other promotions- Fluid marketing support to local sales teams across India with various communication solutions- Ensuring successful implementation of key properties like Femina Miss India Contest- Orchestrating various communication teams (i.e. creative, media, activation, event, web agencies etc.) on strategic, new product / brand / seasonal collection campaigns from briefing to execution- Special focus on managing & implementing all photo shoots

Dec 2007 - May 2008

Brand Communications Executive (South East Asia, Europe & Middle East)

Mumbai Area, India

Key Responsibilities:- Single point contact for brand development and communication in allotted territories, which included brand strategy, new route launch, festival campaigns, trade related campaigns, Special fare promotion, features campaigns etc. - Visits to SEA & Europe hubs for market update and tracking competitive activity - Work closely with the team leader to develop and implement a calendar of events within specific budgets for each region, brief, plan & implement support accordingly- Support local sales teams with activation, trade and consumer events and exhibitions- Interface with the advertising agency to strategically plan communication needs and implement communication campaigns - Ensure successful implementation of media campaigns to drive effectiveness, efficiency and innovation

Jan 2006 - Dec 2007

Project Manager

Mumbai Area, India

Brand Campaign Planning & Execution and International Liasoning for L’Oreal Paris Skin, Makeup & Corporate. Responsible for :- Steering projects from ideation to execution by effectively managing various agency teams - Developing Strategic and Tactical communication packages- Competition analysis with research and reviews- Liaison with the regional brand hub i.e. McCann Paris on various campaigns

May 2004 - Jan 2006

Sales Executive

Eid Parry India Ltd.

Mumbai Area, India

Sales Promotions & Product Management. Responsible For:- Build strategy for sales promotion- ‘Frequent Buyer Planner’- New product awareness amongst contractors and builders with better brand visibility in the territory

Jan 2001 - Jan 2002
4 education records

Rachana Valia education

Pgdba, Marketing

Kc College Of Management Studies

Post Graduate Diploma, Advertising & Pr

Kc College Of Management Studies

Bcom, Accounts & Economics

Kes College Of Arts & Commerce

Ssc

Hill Grove Public School
FAQ

Frequently asked questions about Rachana Valia

Quick answers generated from the profile data available on this page.

What company does Rachana Valia work for?

Rachana Valia works for Arya Vidya Mandir School.

What is Rachana Valia's role at Arya Vidya Mandir School?

Rachana Valia is listed as Theatre Teacher at Arya Vidya Mandir School.

Where is Rachana Valia based?

Rachana Valia is based in Mumbai, Maharashtra, India while working with Arya Vidya Mandir School.

What companies has Rachana Valia worked for?

Rachana Valia has worked for Arya Vidya Mandir School, I-Express Academy, The Happy Chocolate Co., Hsbc, and Pantaloons – Future Group.

How can I contact Rachana Valia?

You can use AeroLeads to view verified contact signals for Rachana Valia at Arya Vidya Mandir School, including work email, phone, and LinkedIn data when available.

What schools did Rachana Valia attend?

Rachana Valia holds Pgdba, Marketing from Kc College Of Management Studies.

What skills is Rachana Valia known for?

Rachana Valia is listed with skills including Brand Management, Marketing, Marketing Communications, Digital Marketing, Advertising, Marketing Strategy, Market Research, and Customer Insight.

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