• Lead a team of 4 regional sales specialists and one strategic partnership sales specialist.• Collaborate with executive and sales leadership, corporate marketing, and customer support to create and implement sales and program strategies.• Manage the sales playbook and communications in support of a $700M+ retail sales channel and 3 other channels within the national account group.• Review 4+ weekly communications sent to dealers and internal sales teams, ensuring new product information, technical product changes, and promotional opportunities are effectively communicated. • Increase sales team efficiency by proactively recommending system and process improvements for Salesforce CRM, including writing detailed specifications, to the IT development group.• Accelerated sprint execution through a streamlined tracking process, allowing Salesforce enhancements to be quickly added to the prioritization schedule and reviewed biweekly for progress and escalation.

• Led the development and design of 150+ sales and marketing materials in InDesign each year, including the sales playbook with 12+ plays for sales team members, increasing the dealer network and overall revenue.• Ensured brand adherence by designing and delivering communications via Constant Contact and Campaign Monitor, including a monthly dealer distribution and a weekly internal newsletter for the sales staff.• Supported training for new system enhancements and processes by ensuring accuracy in reference material, delivering training to 150+ employees, and enhancing awareness through effective communication channels.• Collaborated with Corporate Marketing to evaluate and select a new merchandising vendor, and managed the relationship with the vendor including a $1M annual budget, inventory, and logistics. • Oversaw up to 4 projects concurrently, ensuring timely completion and adherence to cost and scope, partnering with 15+ stakeholders to hold 120+ sales staff accountable to project deadlines.• Assisted the senior director of sales and marketing operations with managing the operational aspects of the sales operations team, sales organization, and program execution.

• Led swift launch of new products and programs, overseeing the distribution of $12M+ in launch inventory, managing a $70K budget, negotiating with vendors, and coordinating third-party logistics to ensure delivery to 6,000+ dealers within a 5-week timeframe.• Led and managed logistical planning and tracking of the sales teams’ training for 12K+ individuals.• Managed content in 3 repositories and the creation of the company’s Newsroom and created and published 200+ effective Newsroom articles per year based on relevant program, promotional, service and product news, viewed by 10K+ companies and 25K+ individuals in the US and Canada.

• Led swift launch of new products and programs, overseeing the distribution of $12M+ in launch inventory, managing a $70K budget, negotiating with vendors, and coordinating third-party logistics to ensure delivery to 6,000+ dealers within a 5-week timeframe.• Led and managed logistical planning and tracking of the sales teams’ training for 12K+ individuals.• Managed content in 3 repositories and the creation of the company’s Newsroom and created and published 200+ effective Newsroom articles per year based on relevant program, promotional, service and product news, viewed by 10K+ companies and 25K+ individuals in the US and Canada.