Rachel Antrobus Email and Phone Number
Rachel Antrobus work email
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Rachel Antrobus personal email
I am a results-driven Marketing and Communications Manager with extensive experience in crafting and executing strategic initiatives that drive positive change. Currently, I lead the marketing and communications division at Challenge Community Services enhancing outreach, engagement, and brand visibility to amplify our mission and impact. With a solid background in the retail property industry, I successfully led local and state marketing teams to achieve increased retail sales and market share before transitioning to the community services sector. In my current role, I have built and led a dynamic team, elevating our organisation's storytelling, events, digital presence, and stakeholder communications.Known for my strategic marketing acumen, I develop campaigns that resonate with customers and build brand affinity. I leverage data analytics to adapt to changing market conditions and explore new ways to engage with communities. Passionate about delivering innovative activations and positive customer experiences, I work closely with the senior leadership team to align marketing efforts with organisational goals, contributing to growth and sustainability. My commitment to quality, attention to detail, and can-do approach foster a resilient and trusted team environment. My vision is to continue innovating within the community services sector, using creativity and data-driven insights to foster meaningful connections and drive measurable impact
Challenge Community Services
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Marketing And Communications ManagerChallenge Community Services Jan 2023 - PresentHillvue, New South Wales, AuChallenge Community Services has a rich history of 65+ years in providing community support services across NSW and into QLD.I report to the Executive and have built the Marketing and Communications division from the ground up, establishing a team of four marketing professionals and developing robust processes and procedures. I led the communication of our 5-year strategic plan, developed an organisation-wide marketing strategy and budget, and have executed key campaigns, events and PR initiatives. Additionally, I spearheaded a comprehensive brand strategy and overhauled our social media presence with remarkable growth. My efforts have also focused on staff and client engagement through CRM improvements, internal communications strategies, and onboarding initiatives. I am part of the leadership team driving organisational strategy contributing to the overall growth and sustainability of the organisation.
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FounderOutdoors Hello Jul 2020 - PresentBrisbane, AuOutdoors Hello is an Australian online retailer committed to elevating outdoor play with a stylish and practical range of outdoor products. Their folding picnic tables are Australian Made from sustainably sourced Australian pine and effortlessly elevate wine and grazing platters with style and stability.I founded Outdoors Hello in 2020 to complement my marketing experience and desire to start up an e-commerce small business. -
Brand Experience ManagerScentre Group (Owner And Operator Of Westfield In Aus And Nz) Dec 2021 - Dec 2022Sydney, Nsw, AuScentre Group owns and operates the pre-eminent 42 Westfield living centre portfolio in Australia and New Zealand with retail real estate assets under management valued at $50.1 billion.Westfield Kotara is the premier shopping and lifestyle destination in Newcastle, NSW with 285 speciality stores.I was a senior member of the property asset team and led the marketing team of four to deliver exceptional customer experiences by engaging and connecting with customers and the community, partnering with retailers and brands and using insights to influence key asset decisions. I led in-centre events, local partnerships, activations, brand communications and content plan across all owned, earnt and paid channels. -
Marketing ContractorVicinity Centres Dec 2020 - Dec 2021Chadstone, Victoria, AuLocal strategy development and marketing lead for a number of QLD shopping centres in Brisbane and north QLD. -
Marketing ManagerVicinity Centres Aug 2017 - Dec 2019Chadstone, Victoria, AuVicinity Centres is one of Australia's leading property groups with a fully integrated asset management platform and $26 billion retail assets under management across 65 shopping centres. Mt Ommaney is a 56,600sqm regional shopping centre in Brisbane’s west, with 6 Major stores and 140 Specialty stores. I created and implemented the Centre’s strategic marketing plan and budget. I led the marketing team to create events and innovative activations that delivered customer experience, brand awareness and traffic. Developed and launched the marketing strategy for 8 Street asian dining precinct and launched 'Meet at Mt Omm' as a series of workshops and events to engage the community and focus on well being.
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Marketing ManagerVicinity Centres May 2017 - Aug 2017Chadstone, Victoria, AuGrand Plaza is a 53,300sqm shopping centre in Brisbane’s south, with 7 major stores and 130 specialty stores. I managed this shopping centre whilst the Marketing Manager went on parental leave. I executed the Centre’s strategic asset plan including marketing plan and budget.
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Area Marketing Manager QldVicinity Centres Nov 2013 - May 2017Chadstone, Victoria, AuPart of the National Programs leadership group responsible for driving and assisting Marketing Managers to execute National Marketing initiatives. I led and supported Marketing Managers in the QLD portfolio (up to 19 shopping centres). Held this position in addition to the role of Marketing Manager, Toombul Shopping Centre.
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Marketing Manager - Brisbane Central HubVicinity Centres Aug 2009 - Jun 2016Chadstone, Victoria, AuToombul is a 45,000sqm Regional shopping centre in Brisbane’s north. 5 Major stores and 180 Specialty Stores. I developed marketing strategy and plan to maintain retail sales and traffic through the Centre’s developments and refurbishments.I was the Marketing Manager of Toombul Shopping Centre 2009 until June 2016 (when the centre was sold to Mirvac), Lutwyche City 2013-2015 and Milton Village 2013-2016.
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Acting State Marketing ManagerVicinity Centres Jan 2009 - Oct 2013Chadstone, Victoria, AuI undertook the Acting State Marketing Manager role (as a maternity leave cover) in addition to the role of Marketing Manager Toombul on three separate occasions each for 10 months duration during the period. Reporting to the National Marketing Manager I was responsible for the QLD marketing team consisting of eight Marketing Managers and two Assistant Marketing Managers across 19 QLD shopping centres.
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Marketing Manager - Centro TaigumVicinity Centres Jul 2006 - Aug 2009Chadstone, Victoria, Au19,000sqm sub-regional shopping centre in Brisbane's north.
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Marketing Manager - Centro SpringwoodVicinity Centres Aug 2005 - Jul 2006Chadstone, Victoria, Au18,000sqm sub-regional shopping centre in Brisbane's south.
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Marketing Manager - Centro Lutwyche & Centro BurandaVicinity Centres Jan 2005 - Aug 2005Chadstone, Victoria, AuCentro Lutwyche is a 20,000sqm sub-regional shopping centre in Brisbane's inner north.Centro Buranda is a 12,000sqm sub-regional shopping centre in Brisbane's inner south.
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Assistant Marketing Manager - Centro ToombulVicinity Centres Jul 2003 - Jan 2005Chadstone, Victoria, AuToombul is a 45,000sqm regional shopping centre in Brisbane's north.
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Senior Account ManagerCreative Field Marketing Jun 2000 - May 2003Walsh Bay, Nsw, AuBusiness development and account management for national and state based field marketingcampaigns for predominantly FMCG clients. Field marketing solutions included: major and minor events, ambush marketing and sampling, shopping centre promotions, product launches, retail merchandising, mystery shopping and retail auditing, direct marketing and in-store demonstrations.I devised, managed and co-ordinated national and state based field marketing campaigns for multi-national clients and brands to achieve maximum sales, distribution and brand visibility. Brands included: Pepsi, Cadbury Schweppes, Weiss, Proctor & Gamble, Nestle, Sony and Berri.
Rachel Antrobus Skills
Rachel Antrobus Education Details
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Digital Marketing InstituteProfessional Diploma In Digital Marketing -
University Of CanberraAdvertising & Marketing Communications
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Property Council Of AustraliaRetail Property Advanced
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Lyn Flannery Marketing SchoolQualified Marketing Professional Shopping Centre Marketing
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Lyn Flannery Marketing SchoolIntroduction To Shopping Centre Advanced Modules
Frequently Asked Questions about Rachel Antrobus
What company does Rachel Antrobus work for?
Rachel Antrobus works for Challenge Community Services
What is Rachel Antrobus's role at the current company?
Rachel Antrobus's current role is Strategic Marketing | Digital Marketing | Project Marketing | Community Engagement | Communications.
What is Rachel Antrobus's email address?
Rachel Antrobus's email address is ra****@****.com.au
What schools did Rachel Antrobus attend?
Rachel Antrobus attended Digital Marketing Institute, University Of Canberra, Property Council Of Australia, Lyn Flannery Marketing School, Lyn Flannery Marketing School.
What skills is Rachel Antrobus known for?
Rachel Antrobus has skills like Marketing, Marketing Strategy, Marketing Management, Retail, Digital Marketing, Direct Marketing, Brand Management, Marketing Communications, Brand Awareness, Shopping Centers, Email Marketing, Budgets.
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