Rachel Askenazi Email & Phone Number

As the Lead of the Digital Activation Team, I drive strategy and execution for client Go-To-Market (GTM) and Demand Generation initiatives, defining global omni-channel campaigns focused on B2B cloud technology. I identify and implement marketing best practices, manage MarTech tools for data privacy compliance and analytics, and oversee the hiring and management of Digital Media Managers. My expertise includes extensive work with Microsoft Azure, AWS, Google Cloud, and their partner ecosystems.

Spearheaded the creation of the Digital Activation branch by assessing needs, creating roles, and developing standardized best practices and process documents. Managed the execution, analysis, and reporting for global omni-channel campaigns, focusing on metrics, insights, and optimizations. Successfully executed paid media campaigns across various digital channels and vendors, driving significant revenue and subscriber growth.

Owned the strategy and execution of complex marketing projects, managing project teams, and serving as the key liaison for client accounts. Defined the Go-To-Market approach for live webinars with enterprise accounts, coordinating partner involvement and achieving significant attendee engagement.

Served as the key liaison with clients for strategic planning and execution of complex marketing campaigns, managing project components focused on go-to-market, digital marketing, brand, and design. Collaborated with internal teams and clients to deliver projects on time and under budget. Owned and nurtured client relationships with Fortune 1000 technology companies.

Redmond, Washington

Santa Monica, California

Supported ARCO, Dole, and Intercontinental Hotels client service teams by assisting in strategic and creative briefings for both traditional and digital media. Additionally, I worked proactively on competitive analyses and handled various administrative tasks to ensure smooth operations and effective client service.

Los Angeles, Ca

Managed a team of 30 employees, overseeing weekly scheduling, monitoring work ethic, and administering disciplinary actions as needed. I focused on creating a positive and collaborative work environment, which contributed to maintaining high morale and productivity. At the same time, I implemented processes and practices that ensured office efficiency, balancing employee satisfaction with operational effectiveness.

Culver City, California

I reviewed and evaluated product placements in various media platforms, ensuring they aligned with client objectives. My role involved analyzing placement opportunities and providing feedback to optimize brand visibility and impact.

Bellevue, Washington

Supporting writing detailed RFPs (Requests for Proposals) to support business development efforts. I conducted team interviews and market research to inform strategic decisions and assisted in creating promotional materials.

Redmond, Wa

Recruited and managed client accounts, ensuring strong relationships and effective communication. Created videos and high-quality pictures to enhance client content and branding. Maintained and updated company and client social media accounts, driving engagement and visibility. Provided design contract work, delivering customized solutions to meet client needs.

Bellevue, Wa

Organized market research to enhance the effectiveness of search engine advertising, ensuring strategies were data-driven and impactful. Assisted in creating personalized advertisement websites, significantly increasing customer involvement and satisfaction through tailored experiences. Additionally, I constructed engaging social media content designed to boost customer interest and loyalty, fostering a stronger connection between the brand and its audience.