- B2B lead generation in sales, retail and construction recruitment markets.- Customer acquisition/retention programmes using demand generation software Eloqua.- Reporting, analysis and budgeting.- Sales team support.

- Develop and re-launch of conventionscotland.com website (aimed at conference buyers across the world), from initial site maps through to second phase of development.- On/off-site SEO.- Manage Google AdWords PPC campaigns analysed using Google and Lynchpin Analytics. - Multivariate testing of web pages to determine layout/content most likely to convert into leads.- Update website using CMS and Adobe Photoshop CS3.- Develop online registration system for events and newsletter submissions from partners.- Manage web agency. - Develop print advertisements in conjunction with creative agency.- Manage UK media buying. - Control production and design of all department marketing materials - ‘Brand Custodian’ for pan market collateral.- Co-ordinate biannual pan market workshop events attracting over 80 conference planners from the UK, Europe and North America as well as press from these key markets. - Support European and North American Marketing Managers with sector specific events and projects. - Identify, implement and sell marketing opportunities designed to increase exposure of Scottish products to conference planners. - Work closely with PR agency to implement public relations campaign achieving 8-10 features/articles per month in trade publications and vertical press.

- Sales and marketing of corporate events at over 60 historic Scottish properties.- Maintain client database.- Develop and implement direct marketing.- Manage client relationships.- Conduct competitor research and statistical analysis.- Produce marketing materials, including DVD and brochures.- Organise promotional events.