Rachel Bell Email and Phone Number

Initially hired as a Senior Product Marketer in 2021 and promoted to Head of Commercial Strategy & Operations post-acquisition by WPP in 2022. Currently operating as Head of Strategy & Operations working on the Brains (GenAI) Programme and supporting the WPP Open Platform / CTO Office.I have a broad remit to drive growth across our Brains programme, which means my days are a mix of strategic planning and hands on execution, working directly with senior leadership teams.I work across the WPP network to connect technical and domain experts, develop new research and drive awareness and demand for our new offerings. I also manage a portfolio of cross-functional partnership projects. This includes research (to assess new technology), marketing (to drive brand awareness) and co-innovation (to develop new solutions with partners).

Hired as the first marketer to set up demand generation, outbound and sales enablement processes and programmes. Led on all aspects of marketing and positioning, working closely with the sales, customer success and product functions to ensure alignment around key goals. Key Accountabilities:+ Provided strategic advice to the management team regarding market opportunities, functional focus and product positioning – using insight derived from both hard data and practical experience with prospects, customers and team members. + Created and executed a holistic multi-channel demand generation strategy, including: paid, search, social, content, email and outbound. + Drove inbound and outbound lead generation campaigns: marketing sourced leads provided 60%+ of Sales Qualified Opportunities for the pipeline. + Created compelling business propositions and GTM strategies, undertaking qualitative and quantitative research with prospects and customers to better understand how to deliver value within target markets. This included creating buyer personas, developing sales enablement material and delivering regular feedback to the product and engineering teams to influence future roadmaps. + Managed the business development technology stack - including installing the first CRM, leading the website redevelopment and implementing various tools to improve reporting.+ Tested, measured and iterated new ideas and campaigns across the entire marketing and sales funnel. This included providing detailed analytics/reporting at individual campaign and strategic levels. + Ran recruitment, onboarding and training for new hires, as well as continuous training for the wider team to ensure alignment around top-line business goals.

Head of Marketing & Commercial for Carlyle across Edinburgh and London. Key Accountabilities:+ Led a diverse event programme across the UK, ranging from bespoke dinners to multi-day conferences. Built the current event programme to 40+ events across key sectors and verticals during tenure. + Development and implementation of online and offline marketing strategy; this included project management of multiple aspects of re-branding and brand evolution, both digital and traditional.+ Ownership of the operational efficiency of the business CRM, including process improvement, best practice, governance and documentation. + Managed the internship / graduate programme, which has resulted in multiple permanent hires for the business.+ Oversight of all content and thought leadership produced internally and / or with third party collaborators / media. This included the creation and production of all marketing collateral for the business's three key practices and wider Search services. + Managed all third-party relationships, including PR, media, advertising, digital agency and marketing suppliers.+ Led commercial projects dedicated to continuous improvement and operational efficiency within the business. Ran multiple internal task groups focused on the optimisation of current processes, procedures and technology.+ Budget & strategic responsibility.

Short-term contract focused on business growth.