Lead account management for Amazon, Costco and Best Buy within Canada · Sales analysis and reporting, and forecast responsibility· Manage CDF spending· Report results, insights, opportunities and risks and manage as appropriate· Understand and be able to present and explain all Evenflo products · Understand current and future key customer strategies for retail and on-line outlets ·Identify specific programs to maximize sales.o Promotional and marketing plans focused on an account or consumer targeto On-line programs with current and new customers· Support account teams by sharing insights about retail trends, on-line shopping and marketing trends, share of space analysis, providing product & marketing assets for all on-line sites · Manage the execution of programs targeting key consumer groups across all channels and customers including the merchandising vehicles and promotion programs. · Support major account presentations for retail, lead or co-lead account presentations for on-line and participate in account meetings and planning sessions as needed. · Manage consumer and brand marketing efforts to connect with consumers through marketing activities targeting high returns

Establish sales objectives and maximize sales and net profit within all accountsManage group of demo representatives. Organize demos in-store in timely fashionSecure and maintain optimal product placement and distributionEnsure entire product line is listed within all accountsDevelop and execute a regional sales plan as well as manage sales expensesExecute marketing promotions and objectives and ensure initiatives are maximized in all accountsMaintain and develop an efficient call scheduleOrganize and conduct training eventsOrganize and execute in-store talks with company ambassadors

Develop national go-to-market solutions and deliver them to the commercial organizationWork with internal sales team to develop and execute customer specific brand strategiesPresent sales and promotional plans to the national organization and develop sales tools to support these initiativesUtilize AC Nielson/Cognos and other tools to analyze the performance of Cadbury brands in the marketplace andrecommend fact-based solutions to grow the businessLead and interact with cross-functional teams to ensure financial targets are met. Includes coordination and problemsolving with Finance, Marketing, Production and SalesDevelop advertising solutions to create awareness and trial amongst target consumers. Includes trade advertisements,flash media, and various other point of sale material.

Managed several package design projects, maintaining above average profit marginsCoordinated, supported and administered tactics specific to Wal-Mart accountEffectively collaborated with various internal and external partners on current and new business pitchesEnsured all work created for our client was on time, including administering reasonable and accurate critical path management and both internal and external reporting