I have started the journey of entrepreneurship with a mission to inspire and educate on the importance of sustainable agriculture and food practices by making vegetable gardening easy and enjoyable.

Weltladen-Dachverband e.V. is the national organization representing Fair Trade Retail Shops in Germany. - Project-Lead new Branding & Identity focus Point-of-Sale Communication:Consumer-Research • Conception and moderation Brand Purpose & Positioning workshops • Development of a Store-Communication concept • Development of materials for flagship stores • Workshops moderation/training for stores managers and volunteers.- B2C & B2B Go-To-Market Strategy for new national gift-card system: Consumer journey analysis • Development of In-Store Communication materials • Internal and external communication • Commercial Prospection - Communication & Content Creation (Website articles, Newsletters, Social media)

In charge of planning and implementing the Marketing activities of the German subsidiary- Definition of 3-year innovation plans- Coordination of product developments and product launch projects- Development and coordination of OTL communication activities and promotional activities.- Market analysis (Nielsen, Iri, Kantar), Coordination of consumer research projects (U&A, Shopper...)- Product portfolio management, Packaging renovation projects- Marketing budget planning and management- Management of the local marketing team (2 people)

Consumer research to define business opportunities for organic food products in Vietnam