Middleclass is a lifestyle digital publication dedicated to bringing the best of Singapore and Korea in food, culture and experiences.Tools: Ahrefs, Google Analytics, Adobe Suite (Photoshop, Premiere Pro, Lightroom), WordPressResponsibilities:- Produce SEO-optimised articles to drive website traffic- Curate social media posts and captions for Tik Tok, Facebook, Instagram and Telegram- Plan, execute and edit product photoshoots/videoshoots for articles and social media

Job Scope: Programmatic MarketingAccount: PepsiCo APACResponsibilites:- End to end campaign managament, optimisation and reporting on TheTradeDesk platform- Performance and data analysis using Excel - Liaising with internal and external stakeholders, including PMP and OTT partners

Job Scope: Social Media Content Creation, CopywritingAccounts: Nippon Paint Singapore, Selleys Singapore, HomeRenoGuru.SGResponsibilities: - Monthly content decks for social media (FB and IG), including copy and caption - Design of posts using Adobe Photoshop

Job Scope: Social Media Content Creation, CopywritingAccount: Nippon Paint Singapore, HomeRenoGuru.SG, Scholl Malaysia

Graduated May 2022: Bachelor of Communication Studies (Honours), Class of 2022Wee Kim Wee School of Communication and Information School Activities- Publicity and Promotions Officer for NTU Cultural Activities Club (CAC) Business committee- Social Media Strategist for WKWSCI Alumni Magazine, Nov. 2019 edition

Job Scope: Social Media Content CreationAccount: SWITCH 2021Responsibilities: - Conducting B2B market research into emerging technologies (e.g. 5G, Artificial Intelligence) and entrepreneurship to promote registration to the Singapore Week of Innovation and Technology (SWITCH) 2021 - Produced a LinkedIn post as part of content marketing strategy and outreach about the impact of Artificial Intelligence on Human Resource Management

Job scope: Email MarketingAccount: CPF BoardResponsibilities:- End to end email marketing campaigns for eDMs to promote sign-ups for CPF webinars- Perfomance analysis and optimisation via AB testing - Liaise with internal and external stakeholders to ensure timely execution of eDMs

Job Scope: Social Media Content Creation, Copywriting Account: @drhensays, Halza's content marketing armResponsibilities: - Ideate and craft content and captions for weekly engagement posts on Instagram Story to interact with followers - Generated insight reports into audience's content preferences and proposed future content pillars - Community management, replied to DMs and comments from followers regarding personal health issues

- In-Charge of managing Business Committe's social media pages leading up to our semestral Welfare Pack distribution day - Conceptualise and create relevant collaterals for publicity and eDMs to thank our sponsors - Take photographs for sponsors

- Objective: Promote readership of the WKWSCI Alumni Magazine's (http://wkwscialumnimagazine.com/) November 2019 Edition on social media; conceptualise campaign and collaterals leading up to official online launch - Worked with team mates to conceptualise and excute the 4-week social media campaign under the theme "Breaking Waves", #breakingwaves on Instagram (@wkwsci.alumnimag) and Facebook - Role was focused on creating captions and copytexts for posts, and also to planning social… Show more - Objective: Promote readership of the WKWSCI Alumni Magazine's (http://wkwscialumnimagazine.com/) November 2019 Edition on social media; conceptualise campaign and collaterals leading up to official online launch - Worked with team mates to conceptualise and excute the 4-week social media campaign under the theme "Breaking Waves", #breakingwaves on Instagram (@wkwsci.alumnimag) and Facebook - Role was focused on creating captions and copytexts for posts, and also to planning social media feed Show less