Rachel Chen

Rachel Chen Email and Phone Number

PR and Corp. comms 部长 @ 普利司通(中国)投资有限公司
Shanghai, Shanghai, China
Rachel Chen's Location
Minhang District, Shanghai, China, China
About Rachel Chen

Rachel Chen is a PR and Corp. comms 部长 at 普利司通(中国)投资有限公司. She possess expertise in cross department cooperation, marketing communications, market research, marketing strategy, 产品营销 and 2 more skills. She is proficient in English and Japanese.

Rachel Chen's Current Company Details
普利司通(中国)投资有限公司

普利司通(中国)投资有限公司

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PR and Corp. comms 部长
Shanghai, Shanghai, China
Employees:
19
Rachel Chen Work Experience Details
  • 普利司通(中国)投资有限公司
    Pr And Corp. Comms 部长
    普利司通(中国)投资有限公司
    Shanghai, Shanghai, China
  • 普利司通(中国)投资有限公司
    Pr&Corp. Comms 部长
    普利司通(中国)投资有限公司 Jan 2019 - Present
    上海
  • 普利司通(中国)投资有限公司
    Marketing Manager
    普利司通(中国)投资有限公司 Sep 2017 - Jan 2019
    Shanghai,China
    制定并执行商品企划及商品推广战略作为市场部负责人,带领团队切实执行并定期回顾下述工作,并及时按照市场变化进行修正。1. 收集和分析中国现有汽车市场并结合保有量,对轮胎零售市场潜在需求量进行掌握。2. 对中国消费者的购买行为习惯进行定期调查,充分掌握零售市场的终端用户需求。3. 为达到提升品牌知名度及协助销售达成,收集和分析竞争对手的情况(新品上市情况,宣传情况,销售情况等),制定适合中国零售市场的线上、线下商品推广计划并予以彻底执行。4. 联合销售团队的零售运营部门,共同策划商品促销计划,在宣传品牌的同时,提升终端销售。5. 联合亚太地区总部,共同推进Digital Marketing项目。制定并执行中国本土的Digital Marketing计划,以满足本土客户需求6. 针对本土汽车市场的趋势以及竞争对手的商品线变化,积极配合中国商品技术团队,对未来5年的商品进行企划提案。并配合中国及日本的商品技术团队,对既定产品的开发进行联合推进协助推进销售战略的变革 20%1. 协助销售部推进新型商流的开拓,以满足本土市场客户的需求。
  • Omron Electronic Components Trading (Shanghai) Ltd.
    Marketing Section Manager
    Omron Electronic Components Trading (Shanghai) Ltd. Apr 2014 - Sep 2017
    Shanghai
    In charge of Omron electronic components marketing activity in GC area.1)Product marketing--Local product marketing management in whole GC area2)MarCom--All of the marketing communication activity of OMRON electronic components from planning to implement.Incl exhibition,seminar, online promotion, marketing research etc.
  • Omron Electronics Components Trading (Shanghai) Ltd
    Marketing Supervisor
    Omron Electronics Components Trading (Shanghai) Ltd Sep 2006 - Apr 2014
    Shanghai
    In charge of Omron electronic components marketing promotion activity in GC area.all of the marketing communication activity of OMRON electronic components.Include exhibition,seminar, online promotion, marketing research etc.
  • Suntory Water Group
    Brand Supervisor
    Suntory Water Group Jun 2004 - Jul 2006
    In charge of all of the marketing activity of orange juice in Suntory.include new product lunch, consumer research, sales data analysis,media related and so on.
  • Unicharm China
    Brand Assistant
    Unicharm China May 2002 - Jun 2004
    Support brand manager to control all of the marketing activity of Sofy(napkin) in Unicharm.include new product lunch, consumer research, sales data analysis,media related and so on.

Rachel Chen Skills

Cross Department Cooperation Marketing Communications Market Research Marketing Strategy 产品营销 New Product Marketing Formulate And Implement Local Product Strategy

Rachel Chen Education Details

Frequently Asked Questions about Rachel Chen

What company does Rachel Chen work for?

Rachel Chen works for 普利司通(中国)投资有限公司

What is Rachel Chen's role at the current company?

Rachel Chen's current role is PR and Corp. comms 部长.

What schools did Rachel Chen attend?

Rachel Chen attended Shanghai International Studies University.

What skills is Rachel Chen known for?

Rachel Chen has skills like Cross Department Cooperation, Marketing Communications, Market Research, Marketing Strategy, 产品营销, New Product Marketing, Formulate And Implement Local Product Strategy.

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