Rachel Deering

Rachel Deering Email and Phone Number

I am a marketing specialist with campaign project management experience as well as paid and organic social media expertise. @ Optum
eden prairie, minnesota, united states
Rachel Deering's Location
Minneapolis, Minnesota, United States, United States
About Rachel Deering

Adaptable Marketing Specialist with expertise in the health insurance industry. Track record of successfully managing marketing projects and campaigns resulting in increased revenue. A motivated self-starter and strategic thinker with a growth mindset. Demonstrated success in delivering impactful marketing solutions, optimizing campaign performance, and fostering cross-functional collaboration. Core competencies:Project Management | Social Media Strategy | Digital Marketing | Campaign Management | Mentorship | Relationship Building | Reporting | Content Development | Team Leadership | Marketo | Airtable | Workfront | Salesforce | Microsoft Teams | SharePoint

Rachel Deering's Current Company Details
Optum

Optum

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I am a marketing specialist with campaign project management experience as well as paid and organic social media expertise.
eden prairie, minnesota, united states
Website:
optum.com
Employees:
25083
Rachel Deering Work Experience Details
  • Optum
    Senior Marketing Specialist
    Optum Mar 2024 - Present
    Goal-oriented Marketing Specialist with extensive experience in managing multifaceted marketing projects from conception to execution.• Cultivated marketing campaigns for events and conferences, played a key role in the planning and execution phases. Created marketing materials such as PowerPoint slide decks, posters, social media posts, and digital content.• Led Revenue Cycle Management Campaigns generating $5.7M in marketing sourced bookings, 2,698 top of funnel leads, and 785 marketing qualified leads.• Oversaw Decision Support Campaigns that generated $1.4M in marketing sourced bookings, 2,028 top of funnel leads, and 932 marketing qualified leads.• Implemented and promoted events, utilizing multiple channels including email marketing, social media, and direct outreach to maximize attendance and engagement.• Developed marketing collateral including brochures, presentations, and sales materials, to support sales efforts and enhance brand messaging.• Streamlined the execution of integrated marketing campaigns to drive brand awareness and lead generation efforts across digital and traditional channels.• Composed detailed project documentation, including project briefs, creative briefs, and campaign performance reports, to track progress and measure campaign effectiveness.• Facilitated communication and collaboration among cross-functional teams, including creative, digital, and sales teams, to align campaign objectives with business goals.
  • Optum
    Project Manager
    Optum Feb 2023 - Mar 2024
    Minnesota, United States
    Managed social media platforms including content creation, scheduling, and community engagement to grow online presence and foster brand advocacy.• Designed 66 organic LinkedIn social media posts during 2023, generating a total of 1,219 clicks and traffic to Optum.com campaign landing pages with an average of 29 clicks per post generating marketing qualified leads for the business.• Conducted market research and competitor analysis to identify trends, opportunities, and best practices for market optimization.• Maintained daily communication with the team to provide updates on project progress and ensure everyone was aligned and informed. Discussed milestones, addressed potential issues, and reviewed timelines to keep all projects on track and within the set deadlines.• Managed multiple projects simultaneously, including product launches, digital marketing initiatives, and client engagement programs, ensuring alignment with brand strategy and business objectives.• Collaborated closely with internal stakeholders, external agencies, and vendors to negotiate contracts, manage deliverables, and ensure seamless execution of marketing initiatives.
  • Unitedhealthcare
    Insurance Agent
    Unitedhealthcare Jun 2021 - Feb 2023
    Minnetonka, Minnesota, United States
    Client facing licensed Medicare insurance agent. • Top selling salesperson on the team during the annual enrollment period from October-December. Achieved 110% to sales goal in 2021, 97% quality score.• Consistently exceeded the goals that were established for the position in areas of performance, attendance, and consumer experience.• Qualified for Tonka Titans (top agents within the site multiple months in a row).• Achieved top sales by understanding the diverse needs of clients and providing them with tailored insurance solutions.• As a subject matter expert, taught and onboarded incoming class of agents. Trained, coached, providing leadership, and tracked performance of new sales hires.• Navigated the complexities of Medicare plans to assist clients in making informed decisions that best suited their health care needs.• Generated and converted leads through needs analysis, relationship-building, and presentation.
  • Stonearch
    Marketing And Human Resources Intern
    Stonearch Jun 2020 - Aug 2020
    Minneapolis, Minnesota, United States
    Lead the creation of a diversity and inclusion training program for all employees within the agency. Researched diverse topics such as race, gender, sexuality, age, etc. Presented research findings to community board and lead cross-company training. Recommended alternatives to the company in the areas of external training opportunities and resources for employee involvement within the Minneapolis community.
  • Community Reinvestment Fund, Usa
    Marketing Intern
    Community Reinvestment Fund, Usa Jun 2019 - Aug 2019
    Greater Minneapolis-St. Paul Area
    Researched and authored in depth compelling success stories that underscored the transformative impact of CRF's services on its clients. Strategically enhanced CRF’s social media engagement by developing daily content and conducting competitive analyses to refine and elevate our social media strategies. Proactively identified and pursued funding and grant opportunities from various foundations and corporations across Minneapolis, Saint Paul, Chicago, and Detroit to support CRF's initiatives.
  • Self Employed
    Nanny
    Self Employed May 2015 - May 2019
    Minneapolis, Mn
    Provided full time care for two young girls on a daily basis. Ensure their safety and well-being. Throughout the week, take them to their commitments and appointments as well as keep them entertained through various scheduled activities.
  • Noodles & Company
    Server
    Noodles & Company Nov 2015 - May 2016
    Minneapolis, Mn
    Responsible for opening and closing the store, money management, customer service, food preparation, food service, and clean up.
  • Dairy Queen
    Server
    Dairy Queen Jun 2014 - Nov 2015
    Richfield, Mn
    Trusted with all aspects of operating the business, including opening, closing, cashiering, and management.

Rachel Deering Education Details

Frequently Asked Questions about Rachel Deering

What company does Rachel Deering work for?

Rachel Deering works for Optum

What is Rachel Deering's role at the current company?

Rachel Deering's current role is I am a marketing specialist with campaign project management experience as well as paid and organic social media expertise..

What schools did Rachel Deering attend?

Rachel Deering attended The University Of Kansas School Of Business, Delasalle High School - Minneapolis.

Who are Rachel Deering's colleagues?

Rachel Deering's colleagues are Raveena Kumari, Megan Felle, Natalie Nicolle Rolón Rivera, Jonnie Medina, Aira Millen Miranda, Eyriney Azer, Alex Karasik.

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