Lead brand experience strategy for luxury automotive brand developed by South Korean-based global automaker, Hyundai. Key focus on building overall brand awareness and innovative consumer engagement through physical retail presence at Genesis House, brand studios, and brand partnerships. Remit includes P&L management, marketing plan development, guest experience, awareness campaigns, and creation of award-winning experiential activations.

Full oversight for U.S sponsorships and activations supporting 4th largest U.S. bank with over 66MM customers. Support both consumer bank and credit cards business with focus on high net worth clients.- Agency & Team Management: Manage internal team of six and multiple agencies responsible for supporting bank, cards, co-brand, field/retail, and wealth business segments- Budget: Experiential budget oversight; proposed strategy secured ↑20% YoY funding - Strategy Development: Created first-ever experiential marketing and brand partnership roadmap to deliver against business goals- Partnerships & Events: Launched and oversaw activations with Global Citizen Festival, Citi Taste of Tennis at Miami Open and Indian Wells, Ferrari, Aston Martin, Formula One and others

Full oversight and responsibility for marketing, operations and P&L of innovative brand experience space and lifestyle hub recognized for pioneering the future of brand marketing through unique consumer engagement - Agency & Team Management: Oversee five teams working across agency and operations partners responsible for creative/production, communications, technology, hospitality management, social media and advertising- Budget: Management and oversight of marketing and operations budget- Branding: Directed design of Intersect brand image and identity, inclusive of marketing collateral, print and digital advertising, POS, on-site, packaging and interior re-design - Experiential: Develop partnerships and programming model resulting in activations with Amazon Prime, Sony Pictures, Nike, The New York City Ballet and others- Collaborations: Curate and negotiate culinary partnerships with top internationally recognized restaurants for dining program- Brand Partnerships: Manage sustainable fashion accelerator with CFDA (Council of Fashion Designers of America) including annual grant of $100k to a winning designer; oversee U.S. activation of Lexus Design Awards, an annual global design competition; oversee all aspects of sponsorship/partnership marketing

Communications and events director at MMD, the US sales and distribution arm for Maison Louis Roederer overseeing B2B and B2C marketing for 25+ luxury wine brands.

Negotiated/managed celebrity endorsement and designer licensing deals at global beauty company.