Rachel Franklin Email and Phone Number

• Set Strategy and agenda for all sustainability initiatives for both environmental and product sustainability, alongside governance structure for external reporting.• Lead carbon monitoring programme, strategy for net zero reduction and approval process with the science-based targets initiative.• Developed and executed company-wide strategic sustainability initiatives, embedding sustainability into all functions.• Implemented circular business practices via alternative revenue streams such as takeback, pre-loved and rental. Converting existing practises to circular options to drive financial improvements and efficiencies.• Works collaboratively with UK Brands to further the sustainability agenda, via standalone collaboration projects at farm level, environmental improvement actions at tier 2 sites and foster a culture of information sharing across the industry to share knowledge, via brand lead conferences and groups.• Works closely with suppliers, sourcing and buying teams to support with the implementation of sustainable innovations for manufacturing and processing procedures via collaborations with Cascale, Worldly, ZDHC and Textile Exchange. Ensuring that Social Governance is intrinsically linked to Environmental change.• Established governance structure to ensure compliance with changing legislative landscape.• Collaborates with internal and external sustainability stakeholders to support industry led projects and implementation of legislation.

Creating, implementing and embedding Primark’s Product Sustainability Strategy that covers products for sale, internally used and not-for-sale products, and packaging. Other duties include:• Identifying product-level impacts of the Product Sustainability Strategy • Implementing ethical best practise in alignment with the company’s Sustainability mission• Preparing the strategic expansion plan that accommodates changing business needs, legislative changes and evolving ethics• Acting as the internal Strategic Lead for various Sustainable Projects/Solutions • Aligning project/programme targets with stakeholder expectations/requirements• Devising the internal and external Sustainability communication strategy/message • Working closely with Suppliers, the Environment, Sourcing and Buying Teams • Providing multi-site team leadership to ensure all Sustainability targets are met• Ensuring packaging and labelling comply with Sustainability, legal and market requirements • Contributing to the development of feasible end-of-life solutions for products • Processing all accreditations/certifications for the switch to sustainable materials• Liaising with the Supply Base and the Sourcing Team to mitigate margin impactsMy key achievements in this role include:• Implementing the global initiative to convert conventional cotton to sustainable cotton • Developing and delivering training programmes for Buying Teams and Suppliers • Leading/directing teams at locations across the world in efficiently implementing the Product Sustainability Strategy• Contributing to the monitoring of in-country implementation of Sustainability solutions and individual stores’ compliance with the legal and ethical

Owning the end-to-end market process for Primark Boyswear while meeting business growth, sales and sell-through targets, consumer trends and competitor landscape. Other duties include:• Developing and implementing the buying strategy according to business objectives• Executing Buy Analysis and Buy by Store to guide the creation of the product range• Monitoring product performance, competitive pricing, competitor performance, and consumer trends• Consolidating the Supply Base to strengthen relationships with business partners and suppliers• Monitoring trading, bestseller performance and product reviews for weekly sales reporting• Managing the budget and aligning sales and stock levels with targets • Identifying business risks/opportunities to direct product and marketing strategy• Devising creative web and social media campaigns, and window displays My key achievements in this role include:• Succeeding at re-inventing the denim range fulfilling consumer expectations which reduced mark-down and increased stock turn• Re-aligning and re-establishing the new pricing structure across the department to improve the internal and external competitive edge