Sr. Shopper & Customer Marketing Manager across Aquaphor, Eucerin, Nivea and Coppertone for the Drug, Grocery and Amazon channels

Shopper lead for Drug, Amazon, Grocery ChannelsAquaphor, Eucerin, Nivea and Coppertone

Anheuser Busch• Responsible for strategic planning and execution for top brands• Lead successful ground up digital media campaigns that abide to strict alcohol and beverage laws Reckitt Benckiser• Shopper Marketing Drug Channel team leader responsible for strategic planning and execution across health, home and hygiene brands• Developed and pitched ground up Drug Channel Air Care aisle reinventionEdgewell Personal Care • Shopper Marketing Walgreens strategic team lead for Men/Women’s Shave, Sun Care, and Fem Care brands (Schick, Bulldog, Skintimate, Banana Boat, Hawaiian Tropic, Playtex, Carefree etc.)• Responsible for securing and delivering incremental revenue • Conducted Sun Care aisle reinventions for everyday and seasonal aisles

Advocare is about changing lives and seeing results and it has really changed MY life in many ways! I was so impressed with my results that I wanted to pay it forward to others. Ten days into my 24 Day Challenge, I signed on to be an advisor and moved up quickly to a distributor! Not only did it change my life physically through weight loss, but it has also taught me how to earn incremental income quickly and the joys of running my own home based business. I don't have any quotas to fill, deadlines to meet, or people to report to--It's just me, my personal goals, and the determination to be successful at everything I do! I have the opportunity to encourage my clients to achieve their results and to coach my team to be successful! I never thought I would have a job in sales, but Advocare is way more than selling products. I am simply spreading the word about my own success stories and paying it forward!

Australian Gold • Re-defined and evolved the Brand’s identity as a tanning brand into a safe and effective sun protection brand • Conducted consumer research and off-site focus groups to launch a new Mineral-based product line into retail in 2017 BrightFarms• Team leader responsible for re-defining the Brand’s position in the market place • Developed new packaging and customized by region to deliver on local appeal in various Grocery accounts• Led the development of a custom parallax brand website for specific retail accounts (Brightfarms.com) Vonage Home Phone Service• Directed, new compelling packaging design that increased sales • Developed custom retailer displays, aisle reinventions and managed digital education on platform for Walmart, Best Buy, and AmazonGlaxo Smith Kline (formally Novartis Consumer Health)• Directed Shopper Marketing and National Consumer Promotions for Pain and Seasonal brands • Managed and executed a symptom-based, Pain category aisle reinvention • Collaborated and built strong relationships with inner agency team members to develop innovative ideas and retailer specific activations • Utilized 3rd party vendors to implement test and learn programs

Novartis Consumer Health• Led Shopper Marketing for Drug and Grocery Accounts for Pain and Seasonal brands (Excedrin, Theraflu, and Triaminic)• Lead planning, execution, and OTC category solutions grounded in shopper insights• Successfully re-launched Excedrin into market after a nine month recall leveraging Jordin Sparks, celebrity endorsement and strong in-store support in Drug and Grocery accounts

Mars Chocolate Shopper Marketing• Coordinated planning, execution, and program financials for Drug, Gas & Convenience Channels • Directed and produced six Mars Chocolate Shopper newsletters• Administered retail digital updates for Publix, CVS and PetSmart• Received company recognition “2008 Spotlight Achievement” Award” & “2011 Rising Star” Award

Mars Chocolate• Assisted in Shopper Marketing program execution in all channels Sun Coffee Roasters • Responsible for client establishment of new product distribution in retail • Responsible for shopper marketing planning and execution

• Responsible for maintaining the company-wide status reports for Subway, Mars Chocolate, Novartis, Reckitt Benckiser, Perdue, Dannon, Reynolds, and Pedigree• Coordinated meetings with client teams and establish expectations, timelines and workload• Served as a liaison for communication with internal departments• Coordinate media buying including stock photography and video footage