Rachel (Gursky) Grosso Email and Phone Number
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Rachel (Gursky) Grosso personal email
Rachel (Gursky) Grosso is a Content Marketing Director at Kantar at Kantar. She possess expertise in marketing, integrated marketing, digital marketing, media planning, advertising and 43 more skills.
Kantar
View- Website:
- kantar.com
- Employees:
- 26119
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KantarGreater New York City Area
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Content Marketing DirectorKantar May 2018 - PresentLondon, GbOversee digital presence of Kantar North America's digital presence, developing comprehensive social media, paid advertising, and email campaigns, while ensuring a cohesive and engaging online experience. I lead the North America effort for an employee influencer program which has resulted in 1M+ content views monthly, and an estimated earned media value of $7,000 per month. Additionally, I am responsible for curating and optimizing all website and cross-platform content. I strategically conceptualize and execute custom thought leadership content, leveraging industry research and consumer insights to resonate with diverse audiences. I proactively stay on top of key industry trends and propose new digital tactics to increase efficiency.
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Content Marketing ManagerKantar Apr 2016 - May 2018London, GbBy implementing successful paid and organic social campaigns, I increased social media following and engagement, establishing a more robust online presence. Working with PR team, successfully launched a weekly media trends blog, gaining recognition in prominent industry publications, which elevated brand visibility in the marketplace. I played a pivotal role in a winning content campaign centered around the Olympics, analyzing data and creating compelling content.
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Digital Marketing SpecialistKantar Oct 2014 - Apr 2016London, GbLeveraged data and insights to develop lead-nurturing campaigns targeting specific vertical categories, leading to meetings booked. I implemented a landing page system which allowed for improved lead capturing and tracking, enhancing the overall efficiency of our campaigns. Conducted an SEO audit and optimized paid search efforts and online presence for maximum visibility and engagement. Additionally, as part of a team responsible for the launch of a new company website, I helped to ensure a seamless and user-friendly experience while advising on showcasing content which aligned with business goals.
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Director Of MarketingStarlite Media Sep 2012 - Oct 2014St Petersburg, Florida, UsThrough a strategic approach, I revamped then company’s digital presence by adjusting social media efforts which increased exposure and expanded audience by over 300%. In parallel, I facilitated the creation of a new website with captivating content and new design. I introduced a "selling opportunities calendar" and a locally-focused sales initiative program, each resulting in increase leads. -
Marketing ManagerVector Media New York Feb 2011 - Sep 2012New York, New York, UsI successfully launched and oversaw the management of the company newsletter, blog, and various social media pages, ensuring a consistent and engaging online presence. Additionally, I acted as the liaison between clients, agencies, and print vendors, ensuring all advertisements were printed and installed correctly and by campaign launch date. I also managed the marketing team fostering collaboration and optimizing performance. -
Marketing CoordinatorVector Media New York Sep 2007 - Feb 2011New York, New York, UsI played a pivotal role in crafting custom marketing and sales support materials tailored to meet the needs of national clients.
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Marketing CoordinatorSterling National Mortgage Aug 2004 - Sep 2007Worked with mortgage professionals to grow lead pipeline using email marketing, direct mail, and digital advertising. Developed co-branded campaigns for mortgage and real estate professionals, enhancing partnerships. Created content for internal newsletters, increasing employee engagement.
Rachel (Gursky) Grosso Skills
Rachel (Gursky) Grosso Education Details
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University At BuffaloCommunication And Media Studies -
General AssemblyDigital Marketing
Frequently Asked Questions about Rachel (Gursky) Grosso
What company does Rachel (Gursky) Grosso work for?
Rachel (Gursky) Grosso works for Kantar
What is Rachel (Gursky) Grosso's role at the current company?
Rachel (Gursky) Grosso's current role is Content Marketing Director at Kantar.
What is Rachel (Gursky) Grosso's email address?
Rachel (Gursky) Grosso's email address is ra****@****dia.com
What schools did Rachel (Gursky) Grosso attend?
Rachel (Gursky) Grosso attended University At Buffalo, General Assembly.
What skills is Rachel (Gursky) Grosso known for?
Rachel (Gursky) Grosso has skills like Marketing, Integrated Marketing, Digital Marketing, Media Planning, Advertising, Email Marketing, Social Media Marketing, Marketing Strategy, Mobile Marketing, Digital Media, Media Buying, Relationship Marketing.
Who are Rachel (Gursky) Grosso's colleagues?
Rachel (Gursky) Grosso's colleagues are Christella M, Constance Déchelotte, Harihar Pandey, Vardhini Ramesh, Arbaz Khan, Sreya Ghoshroy, Alexey Stoyanov.
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