I love the creative process, fusing imaginative flair with analytical precision in marketing and business. I thrive on thinking beyond convention, yet I'm equally passionate about dissecting the 'why' behind every move, delivering impactful and measurable results.๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ ๐ฝ๐ฒ๐ฟ๐ ๐ง๐๐ฟ๐ป๐ฒ๐ฑ ๐๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ถ๐ฎ๐น ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ My career journey began in the dynamic realm of marketing, where I delved into diverse roles from marketing account manager to senior marketing leadership roles, honing strategic leadership and planning skills. I then brought these skills into franchise ownership, where I led a thriving business to success through sales initiatives. Later, establishing and directing a homeschool co-op, I leveraged my marketing expertise, growing it into San Diego's second-largest group within its realm. Throughout these roles, I've applied strategic leadership and marketing acumen to drive growth and success.๐ ๐ ๐๐๐ฝ๐ฒ๐ฟ๐ฝ๐ผ๐๐ฒ๐ฟ? A blend of visionary thinking and unwavering determination, guided by a clear sense of purpose. I thrive on being proactive and solving problems, welcoming challenges as opportunities to step up and make a difference. My drive to constantly seek improvements and ability to get things done embodies my proactive nature and determination to create positive change.๐ ๐๐ถ๐๐๐น๐ฒ ๐ ๐ผ๐ฟ๐ฒ ๐๐ฏ๐ผ๐๐ ๐ ๐ฒ ๐ I love to dance - Latin, ballroom, belly dance, zumba๐ I get things done. I enjoy a challenge and always step up to meet a need.๐ I am very focused; guiding teams through ambiguity towards success.๐ I lead a purposeful life. I look for the joy & blessings of each day.๐๐ถ๐๐ถ๐ป๐ด ๐๐ฎ๐ฐ๐ธ Passionate about education and environmental stewardship, I volunteer with organizations like the International Rescue Committee, Meals on Wheels, and Feeding San Diego. Engaging directly, I recently joined Payatas Outreach on a mission in the Philippines to aid families affected by political turmoil. ๐ฉ Always looking to build relationships and support others. Open to connecting? Send a LinkedIn message.
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Retail Merchandise AssociateTjmaxx Nov 2022 - Jan 2024Encinitas, CaliforniaIn my part-time role, I drive customer-centric experiences through targeted merchandising strategies. I ensure seamless processing and preparation of merchandise for various sales floor departments while cross-training in merchandising to amplify marketing initiatives and drive customer satisfaction.
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Administrative AssistantInternational Rescue Committee Nov 2021 - Jun 2022El Cajon, CaVolunteer PT role helping in various tasks to help out different IRC committees. Aided in a 6-month project with a team that provided business education to daycare owners in low-income communities. Created surveys through Google Forms and summarized information into spreadsheets with final program results outputted in presentation & graphic form. -
Licensed Director | English Teacher & Tutor | Homeschool EducatorClassical Conversations โ Vista, Ca And San Marcos, Ca | Taysan Core Academy - Carlsbad, Ca 2015 - 2021I founded and led a licensed local homeschool co-op, supporting home educators in classical academics.Overseeing a homeschool community for three academic years with 40+ enrolled children (PreK-6th), Itaught English Language Arts & Writing to 4th-6th graders in the Essentials Classical Conversation class.I utilized the Essentials of English Language (EEL) curriculum and was trained to teach the Institute ofExcellence in Writing (IEW) curriculum. * Marketed and expanded the vibrant homeschool co-op by 4x, hosting informative sessions, hiringteachers, and implementing best practices, making it the 2nd largest CC homeschool co-op inSan Diego. * Navigated a relocation crisis by swiftly securing a new location within two weeks, ensuringminimal disruption and orchestrating a seamless transition for teachers and families.
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Retail Franchise OwnerAg Rachel12 Inc. (D/B/A Once Upon A Child-Oakbrook) 2011 - 2015Oak Brook, IllinoisI founded and managed a thriving store, overseeing all business aspects from inception to staffing, finance, inventory, and marketing. * Achieved record-breaking seller volume on opening day, doubling staff, and implementing rigorous inventory control, consistently ranking among the top 15 Once Upon A Child stores in Sales By Square Footage. * Conducted comprehensive due diligence through franchise interviews and pro forma analysis, achieving the 2nd highest Grand Opening Weekend Sales among new Once Upon A Child stores launched that year. * Promoted the store through various channels including local Parent magazine, billboards, social media, and a TLC network channel show segment.
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Online Marketing ManagerFtd 2007 - 2011Downers Grove, IllinoisAs an eCommerce Marketing Manager, I directed online Direct-to-Consumer (DTC) customer acquisition strategies and led a team of program managers. I managed the financials and forecasting for the largest program channel, constituting 25% of the eCommerce business. * Spearheaded an $18M budgeted PPC search program, resulting in a 12% cost reduction year-over-year during peak holiday season and boosted conversions by 7.5% during a critical pre-Motherโs Day period. -
Director Of InternetChelsea & Scott, Ltd. (Onestepahead.Com) 2002 - 2007Lake Bluff, IllinoisRecruited to spearhead e-commerce expansion, I developed the e-business vision and oversaw the entire eCommerce division, reporting directly to the President. * Captured >$200K in savings and drove a $2M annual sales increase through an in-house website redesign. * Drove 70% of total company sales through effective eCommerce channel management.
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Sr. Account Manager, Customer AcquisitionsNextcard, Inc. Feb 2000 - Aug 2001San Francisco, CaliforniaManaged online advertising and email campaigns, optimizing customer acquisition and balance transfer revenue. * Promoted to manage flagship advertising accounts, securing an average of 8K new customers monthly and over $10M in balance transfer revenue. -
Additional Marketing ExperienceEgghead.Com (Formerly Onsale, Inc.) 1995 - Feb 2000Menlo Park, California* Scheduled product line auctions on e-commerce platforms, meeting sales targets and optimizing price and margins for top ten e-commerce sites. Project Manager, Research Operations โ Marketing Solutions, Inc. - Chicago, ILDirected and trained a supervisory team overseeing 150+ part-time associates, achieving yearly savings of >$25K by analyzing performance metrics and reducing labor costs.
Rachel Gutierrez Skills
Rachel Gutierrez Education Details
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Management & Strategy; Marketing Management -
Advertising
Frequently Asked Questions about Rachel Gutierrez
What is Rachel Gutierrez's role at the current company?
Rachel Gutierrez's current role is Business Growth Enthusiast | Proactive Problem Solver | Strategic Visionary | Passionate about Education & Environmental Impact.
What schools did Rachel Gutierrez attend?
Rachel Gutierrez attended Northwestern University - Kellogg School Of Management, University Of Illinois At Urbana-Champaign.
What are some of Rachel Gutierrez's interests?
Rachel Gutierrez has interest in Synoptic Meteorology, Convective, Mesoscale, Weather Forecasting, Cloud And Precipitation Physics.
What skills is Rachel Gutierrez known for?
Rachel Gutierrez has skills like Research, Microsoft Office, Microsoft Word, Microsoft Excel, Leadership, Powerpoint, Public Speaking, Matlab, Teamwork, Community Outreach, Microsoft Powerpoint, Python.
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Rachel Gutierrez
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