Rachel H (Relyea) Casillas Email & Phone Number

Creative direction and product development for all Belk Private Brands Kitchen, Tabletop, and Décor

Creative product developer and artist for all private brands product in the Belk Home department. Focus on tabletop and kitchen.

Creative product developer for five brands across multiple product categories, including Belk’stop two performing women’s brands, and one new brand launch.•Managed product timelines, approved deliverables, and facilitated production for textileproducts•Developed creative collateral for two existing brands, and one new brand launch•Maintained vendor relationships while communicating product expectations and negotiatingduring conflict mitigation•Managed and evaluated product integrity in 20 product categories across 12 vendors•Collaborated to make trade-off decisions for product features and create cost efficiency•Analyzed performance trends and customer feedback to determine development opportunities

Create and manage artwork assortment for Crown & Ivy Sleepwear, and Ocean and Coast - Womens Create graphics, prints, and yarn dye under advisement of senior designer.•Managed and collaborated through a full product re-assortment and a brand pivot in under twoweeks while senior manager was out for an extended period•Implemented novel internal business practice to track product prototypes in lieu of available datasystems; soley managed upwards of 50 product approvals a week•Displayed flexibility and quick reaction to business needs based on KPI•Presented product and design concepts to high level leadership

Baltimore, Maryland, Us

Managed product development of Global Football and Olympic products. Collaboratedwith cross-functional partners to engineer the product in multiple product categories.• Led fit sessions, garment development, and evaluated quality to fit brand standards and overall design vision• Analyzed and tracked product development to ensure product launch and delivery • Developed and executed clear and detailed technical packages for product development• Collaborated with cross-functional teams such as design, product team, sourcing, andmaterials to develop product; maintained vendorrelationships

Morrisville, Nc, Us

• Created internal presentation materials for consumer insights research team• Analyzed consumer survey data and assist in representation of data from research studies

Raleigh, North Carolina, Us

Designed graphic identity and marketing materials for web and print for the 2016 FTD Emerging Designer Showcase at the College of Textiles at NC State University

Raleigh, North Carolina, Us

North Carolina State University, Textile Apparel Technology Management• Create and maintain course webpages, grade coursework and contribute to curriculum development and evaluation for brand management/marketing, and textile industry courses• Collaborate with professors on journal articles, presentations, and research proposals

Cary, North Carolina, Us

• Created and updated graphics for trade-facing marketing materials both print and web using Adobe Design software• Organized and updated catalog of current cotton technologies• Assisted in photoshoot styling and logistics for Jeanologia product inspiration line

Chapel Hill, North Carolina, Us

• Designed yellow-page advertisements for web and print publications• Revised and edited advertisements made by Design Assistants for 25 school publications• Assisted in layout development and proofing of publications • Communicated with Customer Relations team to finalize and approve client contracts

Columbus, Ohio, Us

Educated customers on product Ran POS system Executed store vision through guided visual merchandising

Chapel Hill, North Carolina, Us

Created over 1500 quality yellow-page format advertisements for clients suitable for both UD's print and web publications.

Chapel Hill, Nc, Us

Conducted independent research in conjunction with and under instruction of post-doctoral student Li Yang in Dangl Lab, Biology Department of UNC - Chapel Hill.

Carmichael Community – Department of Housing and Residential EducationUniversity of North Carolina at Chapel HillTrack budget and expenditures for 10 Resident Advisors Coordinate individual monthly meetings to provide feedback for staff on areas of developmentFacilitate working relationship between Community Government and Resident Advisor StaffTrack inventory and purchase program/event supplies Created policies & procedures for program/event development, implementation & evaluation in conjunction with Community Director

Coordinated with staff to plan bi-monthly activities and build community Mediated resident conflict Responded to crises in calm and professional manner on community/campus grounds Monitored resident inquiries and processed rental requests Reported and followed up with facilities issues

Menomonee Falls, Wisconsin, Us

Misses department organizationAssisted customers in misses and women's clothing departments

Raleigh, North Carolina, Us

Assisted graduate student on doctorate research in Genetic Medicine Performed intermediate and advanced lab techniques with DNA and bacteria, such as DNA prep, PCR, and bacterial transformationPresented data and findings from at a formal presentation for faculty, students and family

Raleigh, North Carolina, Us

Assisted graduate student with masters research at the Gillings School of Global Public Health Coordinated experiments concerning EPA methods of testing for infectious agents in beach sand

Master Of Science (Ms), Textiles

B.S, Biology; Studio Art (Ba), Chemistry Minor

Fine And Studio Arts