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Rachel Kell is listed as Looking for new a new opportunity based in Locust Grove, Virginia, United States. AeroLeads shows a work email signal at verizon.net and a matched LinkedIn profile for Rachel Kell.
Rachel Kell previously worked as Inside Sales at Nova Tube & Steel and Category Development Manager at Woodstream Corporations. Rachel Kell holds Master Of Business Administration - Mba, Marketing, 3.6 from Southern Illinois University, Carbondale.
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I am a goal-oriented, time-line driven professional who is well versed in merchandising and marketing within retail channels. I desire to be challenged, be successful and be an integral part of a team based company. Skills I have honed are the ability to collaborate internally and externally to complete projects, analyze POS data and present it in a variety of software (Word, Excel & Powerpoint), and convincingly communicate concepts to company executives, factory workers and buyers.Specialties: brand management, product management, brochure design, budgeting, catalogs, competitive review, MS Excel, MS Word, MS Powerpoint, Demand Solutions, layout design, marketing, materials management, merchandising, packaging, personnel, pos, presentation skills, pricing, sales collateral, trade show design.
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* Sold steel pipe and tube to distributors and end-users.* Managed 20 customers, worth over $1 million in sales.* Built relationships with key decision makers.
* Comprehensive management of Business Segment including product life cycle, revenues, profitability and branding.* Analyzed POS of major customers to identify opportunities and threats on a real time basis. Results achieved include a 40% growth (~$26 million from $18 million) since 2003 in this mature market category.* Continuous product innovation, resulting in 35% of 2006 sales coming from new products introduced in the past 5 years.* Directed product branding initiative to give a consistent image of the Victor brand to buyers and consumers through packaging, presentations and all sales collateral .* Provided training and continual reinforcement of product, program and competitive information to Sales Force, Customers and Internal Staff.
* Built relationships with customers and worked closely with them to define strategic choices, develop tactical plans to help build category sales and share, and execute programs.* Analyzed sales data, market dynamics, and competition to identify customer and product category sales trends, used analysis to recommend assortment changes, and identify new product and merchandising opportunities.* Directed the development of new marketing programs, display concepts, selling tools, and POP.* Managed program pricing to enhance profitability and ensure competitiveness.
* Worked closely with Channel Managers, Sales Managers and Product Managers to create retail merchandising programs and key account presentations.* Helped create and fully implemented new display system for two-step distribution. Results include a 5% increase in margins in pre-select assortments, increased display capacity, and a cost decrease of the display.* Managed staff of 6: Associate Market Manager, Project Coordinator, and a 4 person Display Department.* Coordinated successful program roll-outs to a range of customers, from 10 store chains to Home Depot (1200 stores).* Managed all National Hardware Show activities including planning, budgeting, booth design and layout, set-up and tear-down logistics and coordination of all show materials and personnel.
* Assisted in the development of merchandising programs, developed generic and customer specific POP.* Designed, organized and ran the Amerock booth of the Canadian Hardware and Home Improvement Show and involved in all aspects of the National Hardware Show.* Collected, analyzed and formatted information for customer presentations as well as assisted in presentations and product knowledge seminars.* Set objectives and managed Graphics Department.* Cost reduced displays by 5% and collateral material by 12%.
* Developed and maintained a system for creation, distribution and storage of customer assortments.* Determined product assortments based on POS and profitability, plan-o-grammed accordingly.* Created collateral material including sell sheets, brochures, catalogs, order forms and price lists.
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Rachel Kell is listed as Looking for new a new opportunity.
AeroLeads has found 1 work email signal at @verizon.net for Rachel Kell.
Rachel Kell is based in Locust Grove, Virginia, United States.
Rachel Kell has worked for Nova Tube & Steel, Woodstream Corporations, and Amerock Corporation.
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Rachel Kell holds Master Of Business Administration - Mba, Marketing, 3.6 from Southern Illinois University, Carbondale.
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