Rachel Larson Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

• Crafted and implemented marketing strategies tailored to the catering and events industry, utilizing market research, competitor analysis, and industry insights to drive business growth.• Strengthened brand identity by ensuring consistent and compelling brand messaging across all marketing platforms and materials.• Directed digital marketing initiatives, including website management, social media campaigns, email marketing, and SEO strategies, to boost online visibility and enhance customer engagement.• Developed high-impact content for various channels, such as blog posts, case studies, promotional materials, and articles, highlighting the company's catering and event services.• Executed targeted advertising campaigns across digital, print, and multimedia channels, achieving maximum reach and resonance with the target audience.• Collaborated with event teams to design and execute marketing plans for events, encompassing promotional activities, strategic advertising, and attendee outreach.• Fostered cross-functional collaboration with sales, culinary, and operations teams to align marketing efforts with business objectives and client expectations.

Saint Paul, Minnesota

• Ideated, created, planned, and implemented strategic marketing plans for social, digital, print, email, andweb for 16 unique restaurant, event venue, catering, and retail concepts; growing brand awareness andengagement resulting in leads and sales.• Spearheaded all organic content consistent with each brand’s voice and values, and customized messaging by social platform including Instagram, Facebook, X, Pinterest, Google Business Profile, and LinkedIn.• Researched and developed original content for blogs and website pages for each brand, consistently ranking in top landing pages, fueling lead generation.• Collaborated with cross-functional team members to create assets that align with brand strategy andspecifications, bringing products and offers to life across all print and digital messaging.• Developed brand kits, establishing each brand’s identity through fonts, color palettes, brand voice, andtemplates, giving distinct traits to content and visuals.• Leveraged platforms like HeyOrca, Monday.com, and Canva to collaborate and communicate acrossteams, maximizing organization and efficiency in a deadline-driven environment.• Reviewed and contributed to website search engine optimizations (SEO), improving user experience anddriving traffic to sites.• Executed company-wide presentations educating franchisees and management on social media strategy,best practices, and interpreting analytics.• Delivered direction, consultation, and support to stakeholders to improve marketing strategy, successfully driving sales in-store.

Maplewood, Mn

• Managed high-volume store with profit and loss (P&L) responsibility for over $1.6 million in annual sales,successfully implementing strategies that increased profits by 7% during leadership. Oversaw budgeting,forecasting, and financial reporting, aligning with company goals to maximize profitability.• Ensured a smooth functioning operation while maintaining a high standard of customer satisfactionthrough effective staffing, training, and customer service.• Planned and executed annual Cinco de Mayo event driving single-day sales increase of 600% througheffective marketing.• Developed and implemented training materials company-wide to grow staff members from the groundup, decreasing time to train in each position while increasing staff retention.• Created digital and print messaging and promotional offers aligned with the brand identity and marketingstrategy, successfully driving sales across all eight locations.• Served as the primary trainer for all general and shift managers in customer service, health, and safetystandards, sending them the knowledge and confidence to succeed in their new role at their location.• Led company-wide trainings/meetings for onboarding new hires, company policies, and marketing efforts.• Launched third-party takeout and delivery programs company-wide, integrated platforms into point of sale (POS) system, creating a new revenue stream and ensured smooth operations for both front of house (FOH) and back of house (BOH) teams.• Navigated company through COVID-19 pandemic, developed and implemented health and safety protocols and messaging, and streamlined takeout and delivery services company-wide to capture sales and maintain business during shutdown.

Stillwater, Mn

Maplewood, Mn