Oversee digital experience planning for Kroger's digital experiences, including web and app. Manage digital experience priorities and event calendar, identifying cross-category, cross-marketing support within experiences. Ensure core experiences are in sync with branding, marketing and enterprise priorities, along with providing optimization recommendations based on trends and customer behavior.

Product UX Designer for Kroger’s HR and Org Health Product Team supporting product user research for Labor Management, HR, Recruiting, Onboarding business areas.• Led product design and user research initiatives for Kroger’s Employee Experience pillar focused on improving the candidate end to end experience for onboarding, application, scheduling, and HR tools.• Collaborate with business and technical stakeholders to create wireframes, prototypes and run research• Led research design and discovery sessions to equip HR business leaders with journey maps, employee personas, service blueprints and other deliverables aimed at improving the employee experience.

Execute online and in-person research initiatives that help our clients build a deeper understanding of their consumers through online ethnographies, mobile diary studies, social listening, in-home immersions, and creative storytellingSEEK is a qualitative insights and innovation consultancy, operating as an independent division of Directions Research. SEEK empathically connects brands with the humans they serve transforming the brand-to-consumer relationship into a human-to-human one.

• Strengthened SEEK’s capabilities within digital and in-house methodologies, as well as internal and external storytelling through design, reporting, and creative deliverables.• Contributed to the development and communication of SEEK’s principles, methods, and marketing materials• Ran SEEK’s digital offerings including Online Community Discussion Boards, Social Media Listening, Trend Analysis, Virtual 1:1 Interviews, and Mobile Diary Studies

Lead print and digital design for creative deliverables including Consumer Journey Maps, Infographics/Visualizations, Photo Essays, Quickcards, Encounter Kits.

Worked with an in-house design team to complete a full brand redesign for the organization. Developed email campaign strategy and design for various email campaigns. Supported all departments with communication pieces and played an integral role in the design and development of Dynamic Catholic’s new website launch in 2016.

Completed three co-op semesters with this multidisciplinary collaborative that partners University of Cincinnati students with clients such as CCHMC, P&G, and Boeing to complete semester-long studio projects that innovate solutions for the 50+ market. My role involved organizing and facilitating design thinking workshop sessions, in-depth user focused research, ideation of products and services, and digital prototyped solutions.

Collaborated with a team of designers and insight strategists to complete various projects aimed at helping organizations tackle their toughest business challenges. Responsibilities included secondary research, ethnographic research, concept development, innovation capabilities building, and web prototyping.• Doblin’s Ten Types of Innovation® framework: Created resources for clients and internal team members for this framework that served as Doblin’s core approach to innovation. • SXSW 2014: Created a series of digital vignettes for Deloitte Digital’s interactive trade show booth to showcase Deloitte’s digital capabilities and industry trends.• Financial Services: Worked alongside senior leaders to create materials and presentations for an innovation strategy, helping design the components of a new innovation business unit within their organization.• Medical Devices: Championed the user interface design for an internal innovation platform.

Participated in a semester long co-op working with a team of designers and researchers to complete website and brand redesign, environmental design, packaging, and brand strategy for this product development and innovation strategy firm.• Redesigned Thrive’s internal brand identity including logo, graphics, and early website brand refresh• Developed brand identity books and sales tools for a variety of brands

Participated in a semester long co-op helping maintain the Community Design Center’s website, organizing research data, and creating graphics for this organization which partners with the University of Cincinnati for the research and design of physical improvements for Cincinnati’s urban areas.• Developed banners and invitations for the center’s monthly events such as Creative Mornings, Open Houses, Soapbox Speaker Series, and various expert panels• Designed maps and layouts for a variety of initiatives intended to improve the local community • Assisted urban planning and architecture students in designing posters for their studio capstone projects

Managed library record maintenance, office and clerical work, bookbinding and repair, reference and research assistance, book shelving and circulation, and magazine and newspaper processing.