Rachel Lora Schaumburg Email and Phone Number

For businesses and nonprofits, energy is currently not only an operating cost, but a liability as well. Brightergy drives a movement to reimagine energy—empowering organizations to take control over their energy. We do this by pairing our energy intelligence platform, BrighterLink, with projects and services that together save our clients both dollars and emissions.As a team, we've completed more than 1,500 energy projects for more than 700 clients. We're saving our partners more than $100 million dollars in operating expenses. In my role:- Identified need for and successfully led Brightergy through a brand evolution that resulted in clearer positioning and communication of the company’s expanded value proposition to its clients- Provide strategic thought leadership and planning to drive brand initiatives (brand development, transition, awareness, growth, etc.) on a corporate brand level- Drove content structure and copy writing for redeveloped company website, immediately following rebrand project- Collaborate closely with market development and sales to develop, write, design, and maintain library of collateral and other content assets (print and digital, including emails, white papers, etc.)- Responsible for managing website content, creating new pages/content and editing existing pages/content (developing HTML familiarity)- Take and edit photos of company events, projects, and for corporate blog- Acted as internal project manager responsible for coordinating with external curriculum developers and graphic designers during production of Brightergy’s 10-Lesson, 21-Activity K-12 energy education curriculum, BrighterClassroom

Petticoat Pies was born in 2011, with the intent of bringing quality, handmade desserts that utilized local produce for maximum nutritious (yet delicious) value to our community. As the sole proprietor, I wore many hats and learned hands-on the value of agility and the importance of relationships in marketing.- Drove brand recognition and loyalty through design of a cohesive brand identity and voice which was then reflected through an integrated website, social presence, and online, traditional, and email marketing campaigns.- My weekly e-mail newsletter was one of my best methods to nurture leads and keep a constant line of communication open with my customers. I place large value on transparency and authenticity in my marketing efforts, and that was reflected here. I averaged an 8% CTR, 42.9% OR and a 0% BR.- Built and retained loyal audience through attendance at local food and farm industry events.

"@lawyer1mom: U have such a wonderful way with words! RT @Creative_Candle: The sky today has utterly convinced me of a Paris Gray / Spring Green color combination."

Conducted research and assisted in providing and writing content to be used in an interactive museum experience - Politics and the Vote - for the International Civil Rights Museum.

- Conducted demographic market research, assisting in data analysis, which was then used in a grant proposal for the Memphis Arts Council.- Turned an academic internship into a paid position, during which I conducted grassroots and direct marketing in the areas that had been designated through my research, which looked to address the problem of shrinking audiences in the classical performing arts.

- Researched art news, writing articles for Circa's online art news.- By working with editor Peter Fitzgerald, I further developed skills in editing and proofreading by formatting written articles in Dreamweaver to ready for online publication, as well as making copy changes to articles submitted for publication.