Working with both SME’s & Blue Chip clients across London & the Midlands, I help to craft & deliver marketing strategies, refresh branding, launch innovation, & optimise campaign planning including consumer journeys, ATL & digital.

Led progressive Global Foods innovation strategies for deployment across several markets – seen as best in class for fast track portfolio transformation, sustainability focus & digital 1st coms. Identified breakout categories & shifting consumer behaviours combined with thorough understanding of market needs. Distilled insights, drove consumer segmentations & assessed opps. Sold the vision to senior stakeholders, built engaged wider teams & motivated receiving markets.• Developed & led innovation strategies on: Plant Based, World Cuisine, Breakfast• Best in class Digital & Instore Coms development & Toolkit for global deployment• Large scale & fast track recipe development: with local-market chefs & global R&D teams• Focused on both Developed & Emerging markets: UK, US, GERMANY, NL, RSA, INDIA & CHINA

• Created new multi-million global platform for an innovative meals range. Became the fastest growing part of the business, with shares growing x2 fast as competition.• Drove growth across EU, LATIN AMERICA, SEAA & RSA. • Crafted NPD launch strategy: Execution plan & guidance for key markets across the mix, sharing best practices and collaborated on telling success stories.• Led the global asset creation across branding, coms & design architecture for one of the biggest Food global innovations: Drove development of global TVC to multiple mkts with full agency management. 1st to create global digital playbook with strategy, activation & assets for all key markets • Built strategy with senior stakeholder buy-in, created new motivated team, and built broader cross functional team

• Created renewed focus for one of the nation’s most beloved brands. Gained senior leadership & sales support, and secured media investment for the first time in several years. Drove significant P&L improvements & mkt performance. • Led ATL development, consistently achieving top box ATL scores & generating significant uplifts. Fully responsible for managing agency relationships incl. reviews and contracts. • Developed breakthrough, fast-track innovation with outstanding multi-million in-market results, & crafted long term growth strategy