Rachel Lutz Email and Phone Number
Digital Product Strategist at (USTA) United States Tennis Association at
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(USTA) United States Tennis Association
white plains, new york, united states
Rachel Lutz's Location
New York City Metropolitan Area, United States
Rachel Lutz's Contact Details
Rachel Lutz work email
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Rachel Lutz personal email
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Rachel Lutz phone numbers
About Rachel Lutz
There's nothing quite like being on-site to cover a live sports event, whether it's the US Open, the Olympic Games, or the U.S. Figure Skating Championships. Before joining the USTA full time as a digital producer in 2019, I covered four Olympic Games in various capacities, from both on-site in the host city (London 2012) and NBC Sports HQ in Stamford, CT. Working for NBC Olympics gave me the opportunity to win two Sports Emmys and be nominated for a third. I love trivia, playing Jeopardy!, and doing the crossword and the Wordle daily. I even held an incredibly fun job for three seasons working on the game show "Who Wants to Be a Millionaire."
Rachel Lutz Work Experience Details
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Digital Product Strategist(Usta) United States Tennis Association Mar 2022 - Present- Manage and build homepage modules in collaboration with Editorial, Corporate Sponsorship, and Marketing teams, with flexible updates as global tennis storylines shift and develop year-round. - Ensure the success of US Open Digital platforms - Document requirements and support the connection between development team and the USTA - Coordinate and manage sponsorship content integrations across the US Open Digital Platforms - Act as point of contact for content-related issues, including conducting trainings on CMS tools, enhancements, and SEO best practices - Test new components - Implement SEO strategies and best practices - Develop relationships third-party vendors -
Digital Producer(Usta) United States Tennis Association Oct 2019 - Mar 2022Execute and maintain front-end production of USTA's network of sites including building new key pages, templates, and overseeing content and SEO best practices: -- Learn Adobe AEM to manage content across the USTA's network of sites including USTA.com at the national and section level, as well as NetGeneration.com-- Collaborate with marketing, product, UX, and technology teams to develop digital experiences throughout these digital spaces -- Coordinate requirements, scope, testing, and delivery of new components throughout the USTA's network of sites along side the Senior Product Manager -- Test new components for bugs, report those bugs, and execute more testing before successful release to the USTA's network of sites -- Ensure proper business rules are followed for content creation within new and existing templates-- Train content authors on new templates and components for the USTA's network of sites.-- Continue similar role as Summers 2018 and 2019 for the USOpen.org in conjunction with this new full-time role at the USTA.
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Creative Site Director(Usta) United States Tennis Association Jun 2018 - Sep 2019White Plains, NySame role for 2 editions of the US Open from the USTA offices in White Plains, NY and on-site in Queens. • Develop, present and implement SEO strategy for editorial team prior to tournament kickoff • Deliver and build sponsor pages within custom CMS • Work with marketing department to develop and build out “Fan Week” calendar widget copy• Optimize headlines and meta descriptions for SEO, choosing photos selects, aggregating social content, video assets, and other content types to enhance user experience on USOpen.org • Digest SEO/trafficking trends to help dictate and steer daily editorial content • Manage homepage widgets for USOpen.org• Track progress and updates on daily content production for use by social, editorial, and digital production teams• Write articles, send breaking news alerts, publish photo galleries and highlight and feature videos • Other duties as assigned, including: contribute to editorial meetings with writers and photo editors; lead writer training/orientation; coordinate with social team captain; liaise daily with video, sponsorship, marketing and product teams.Summer 2018: In this brand-new seasonal position with the USTA, I was responsible for synthesizing editorial, video, social, and data-based/results-driven content to make the site more navigable for the user and more SEO-friendly. This continued throughout the summer, including the US Open tournament and the US Open Series sites.I also curated content on the homepage including the top news module and breaking news alerts. Other duties during the US Open included meeting with photographers and photo editors on a daily basis to discuss best daily photo galleries as well as specific court coverage, coordinating best content to push via social media with that team, plan overnight content with the late-night editors, and work with the team of writers to manage incoming pitches and stories filed to get placement on the site.
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FreelanceUsa Swimming, Splash Magazine Jan 2012 - PresentColorado Springs, Colorado Area-Pitch new series called "The Best Race I Ever Swam" which was given the go-ahead by the EIC. -Interview Olympic athletes about their experiences-Write about 200 words on strict deadlines from the voice of the athlete-Engage readers by encouraging them to submit their own "Best Race" stories to also be included in the magazine-Book reviews-Other stories including questions swimmers should be asking officials, what they should have in their swim bags at every competition, NCAA Div I Women's Swimming preview, quizzes, stroke technique tips, and a feature on travel tips for the vibrant Olympic host city of Rio 2016 -
Freelance WriterMd Magazine May 2014 - PresentPlainsboro, Njhttp://www.hcplive.com/authors/rachel-lutz/• Contribute 2-5 articles per week on various medical subjects such as psychiatry, rheumatology, pulmonology, pain, neurology, and personalized treatment testing. • Contribute 3-6 monthly articles for HCPLive's web publication "Internal Medicine World Report" on subjects ranging from infectious diseases to cardiology.• Write 6-8 articles quarterly for HCPLive's web publication "Hemophilia Reports" on the latest developments in hemophilia research, including interviews/ Q&As with experts. (http://www.hcplive.com/publications/hemophilia-reports/departments/articles) -
Assistant EditorHcplive Mar 2014 - May 2014Plainsboro, Nj• Pitch and write original content for varying specialty areas across HCPLive.com and sister sites• Manage 12 Twitter accounts: compose, schedule, and respond to tweets• Select week’s best content and build specialty e-newsletters for subscribers• Curate content from health news wire, assign photos, and build and queue blog posts• Attend medical conferences and conduct video interviews with professors, pharmaceutical representatives, and medical researchers.
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Managing Editor, Nbcsports.Com/Figure-SkatingU.S. Figure Skating Sep 2018 - Sep 2020• Manage figure skating vertical on NBCSports.com including top news and video carousel widgets • Manage freelancers and columnists, recruit new writers, and create seasonal editorial content plans • Manage editorial budget set by USFSA, including creating a system to process invoices for freelancers • Serve as beat reporter for NBC Sports digital coverage of figure skating • Coordinate/conduct interviews with past and present American skaters for feature stories and related content • On-site and remote coverage of figure skating events• Contribute content to SKATING Magazine, covering events such as shows, competitions and galas • Sync with USFSA, NBC broadcast, research and podcast partners to present holistic and comprehensive figure skating coverage for the 2018-19 post-Olympic season and 2019-20 season -
Freelance WriterSwimswam Apr 2018 - Jul 2020Interview U.S. and international athletes, coaches, sports agents, and other figures in the sport for quarterly contributions to SwimSwam’s print magazineWrite quizzes and “look back” stories about historic races of past Olympic Games and other events -
Digital EditorNbc Sports Regional Networks Nov 2018 - Jun 2019Stamford, CtEdit digital content as part of a 24/7 sports news cycle, including monitoring wires, editing copy, writing headlines and selecting complementary content such as photos and video.Package and optimize content for the app and websites to maximize sharing, engagement and traffic from search.Coordinate with the RSN editorial, video and product teams to formulate best practices for the display and distribution of their content. Identify stories worthy of push notifications and craft compelling copy to inform and entertain usersWork with RSNs on how to best position and promote live streaming events.Collaborate with internal and external distribution partners to maximize the reach of RSN content.
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Freelance Writer, Teamusa.OrgUnited States Olympic Committee Mar 2018 - Jun 2018Cover USA national governing body events for feature storiesInterview U.S. athletes in the spotlight with tie-ins to the Olympic movement in the U.S. -
Sports ProducerNbc Olympics Jul 2015 - Mar 2018Stamford, CtOwn assigned sport page hubs (figure skating, swimming, diving, water polo, synchronized swimming, ski jumping and Nordic combined) for the 2016 Rio Olympics and 2018 PyeongChang Winter Olympics. Including but not limited to breaking news, live streams, athlete biographies, interviews, features, analysis, video on demand, photo galleries, and wire articles. Engage audience using social media and track and feed into viral content. For PyeongChang, worked with design, product and research teams to create "Enhanced Experience" for livestreaming which offered fun facts, bio cards, rules and strategy for figure skating. -
Freelance WriterPharmacy Times Aug 2014 - Jun 2016Plainsboro, NjContribute anywhere from 3-5 articles per week on assignment on various topics ranging from the latest in ADHD to epilepsy medication advancements to evaluations of pharmacists in the field today. Reach out to study authors/ contributors for insight into their papers and how pharmacists can apply the findings to their practice and how it can impact their existing relationships with their patients. -
Researcher, Who Wants To Be A MillionaireValleycrest Productions May 2014 - Oct 2014Greater New York City AreaResearcher: • Contact/ source qualified experts to verify questions' correct answers and incorrect answers• Seek answers from Internet, book, encyclopedia and expert sourcesProducer (temp: June-July 2014)• Brief host, executive producer, and production lawyer on the day's upcoming questions and pronunciations• Get approval from head writer, executive producer, and network executive for questions• Coordinate with game computer operator on tape day
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Web Producer, Figure SkatingNbc Olympics Jan 2014 - Feb 2014Stamford, Ct• Created engaging content for NBCOlympics.com including slideshows, articles, polls and video• Broke news including withdrawals and results while monitored stories on wires and Twitter• Kept an eye on and packaged viral content as it happened and pushed live across all social platforms • Live-tweeted alongside 40 hours of live-streamed competition and engaged with followers• Curated and updated fresh, relevant content on figure skating homepage based on daily events • Liaised with primetime/daytime advertising team to coordinate available content• Liaised with mirror producer in Sochi, Russia to file/build stories and push relevant content• Liaised with sales producers to correctly tag and deliver sponsored content • Coordinated with shot-selector in video department to create highlight packages to embed in stories• Edited feature columnists’ articles and embed with extras such as slideshows, videos and related stories
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Editorial InternHcplive Dec 2013 - Jan 2014Plainsboro, Nj- Pitch and write health news articles for HCPLive.com, Physician's Money Digest, and weekly email newsletters- Curate content from health news wire, assign photos and build blog posts
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Assistant Researcher/ Stacker (Who Wants To Be A Millionaire)Valleycrest Productions Jul 2013 - Nov 2013New York, New YorkWHO WANTS TO BE A MILLIONAIREPitched questions to the Executive Producer for air during commercial breaks for home audience Scoured database for questions appropriate for contestant eligibility quizzes and audience member pop quizzesResearched questions’ authenticity via online databases, books, and outreach to specialists and professorsAdministrative work: monitoring competing game shows, filing, and organizing
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Us Weekly (Sip)Wenner Media Jan 2013 - May 2013New York, New York- Thoroughly investigated in-depth special interest publications- Assisted transcribing and researched potential interview candidates- Scoured books for info-tidbits useful to the bookazine -
Senior Resident AssistantResidential Life Oct 2011 - May 2013Hofstra UniversityManaged residents, organized community builders, served as liaison between RA staff and professional staff, sorted daily mail, trained in peer mediation and conflict resolution -
Resident AssistantResidential Programs Aug 2010 - May 2013Hofstra UniversityManaged residents, organized community builders, trained in peer mediation and conflict resolution
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LifeguardHofstra Swim Center Sep 2009 - May 2013Hofstra UniversityCPR/AED certifiedFirst Aid certifiedLifeguard certifiedNassau County 1A lifeguard certifiedResponsible for patron safety, chemical tests in pool, locker room cleanliness
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Teacher'S AssistantHofstra University Sep 2011 - May 2012Hempstead, New YorkClass: Writing Studies and Composition II- Lead classroom discussion on various topics in literature- Liaison between professor and students- Assist professor in classroom tasks
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Research AssistantHofstra University Jan 2011 - Aug 2011Hempstead, New York- Studied effects of Facebook.com on college students before, during, and after Hofstra University’s “Week Without the Web.”- Designed test surveys, created focus groups, transcribed interviews
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Features EditorThe Hofstra Chronicle Sep 2009 - May 2013Hempstead, New YorkSpring 2013: Deputy Editor- Managed editors, writers, and columnists- Assisted layout, content management, and online branding- Wrote weekly column dedicated to seniorsFall 2012: Features Editor- Manage writers/columnists- Collect and edit weekly content- Pitch creative, new ideas to Editor-in-Chief- Manage photography- Design layout using Adobe InDesignPast Positions:Editorial Section Editor:- Manage columnists- Concept design for accompanying illustrations- Collect and edit weekly content- Design layout using Adobe InDesignOther positions:- Assistant Editorial Section Editor, Editorial Columnist, Staff Writer
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Editorial InternFood Network Magazine Sep 2012 - Dec 2012New York, New York- Pitch "Food News" and "On the Road" ideas- Catalogue and accont for props and groceries in preparation for photo shoots.- Assist and handle props at photo shoots- Aid the Editor in Chief, Managing Editor and Edit team in diverse writing tasks. -
La Family MagazineLa Family Magazine Jun 2012 - Aug 2012Greater Los Angeles AreaSwimming Section Editor-Pitch and write creative, engaging content. -Explain techniques and rules of the sport-Find multimedia and link to new websites as resources
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Today Show RunnerNbc Jun 2012 - Aug 2012London, United Kingdom- Coordinate logistics for guests, shoots, and sets- Assist producers with guests, shoots, research, and administrative tasks- Assist guests in the Green Room- Transcribe interviews- Manage reception desk -
Intern, Today ShowNbcuniversal, Inc. May 2011 - Aug 2011New York, New York- Assisted producers gather information, pitch story ideas, go on segment shoots, and edit/set up segments for air- Assisted guests in the Green Room- Transcribed interviews- Managed reception desk -
Web Editorial Intern At Seventeen MagazineHearst Magazines Jan 2011 - May 2011New York, New York- Pitched creative content to editors for quizzes, blogs, flip books, and book reviews- Created content for Seventeen.com's Style Blog, Fitness Blog, Body Peace Blog, and CosmoGirl's Daily Gossip blog- Managed Daily Freebies winners, monthly prize winners- Attended/reported on exclusive events- Conducted/transcribed celebrity interviews -
Teen Scene CorrespondentGannett Newspapers, Home News Tribune 2007 - 2009- Attended monthly budget and pitch meetings- Reported on teen-related topics such as test-driving cars, events at local schools, book reviews, and interviewing local teens
Rachel Lutz Skills
Blogging
Journalism
Editing
Social Media
Indesign
Tumblr
Newsletters
Cms
Storytelling
Facebook
Drupal
Microsoft Office
Writing
Social Networking
Twitter
Research
Video
Powerpoint
Copy Editing
Rachel Lutz Education Details
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Journalism
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Sayreville War Memorial High SchoolGeneral
Frequently Asked Questions about Rachel Lutz
What company does Rachel Lutz work for?
Rachel Lutz works for (Usta) United States Tennis Association
What is Rachel Lutz's role at the current company?
Rachel Lutz's current role is Digital Product Strategist at (USTA) United States Tennis Association.
What is Rachel Lutz's email address?
Rachel Lutz's email address is rl****@****ing.org
What is Rachel Lutz's direct phone number?
Rachel Lutz's direct phone number is +173299*****
What schools did Rachel Lutz attend?
Rachel Lutz attended Hofstra University, Sayreville War Memorial High School.
What are some of Rachel Lutz's interests?
Rachel Lutz has interest in Celebrities, Gadgets, Collegiate Life, Sports, Novels, Journalism, Food, News.
What skills is Rachel Lutz known for?
Rachel Lutz has skills like Blogging, Journalism, Editing, Social Media, Indesign, Tumblr, Newsletters, Cms, Storytelling, Facebook, Drupal, Microsoft Office.
Who are Rachel Lutz's colleagues?
Rachel Lutz's colleagues are Dylan Ruhl, Cristian Ortiz, Kelle Cunningham, Isaac Cruz, Steve Hartshorn, Molly Doehrmann, Kerry Erickson.
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Rachel Lutz
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1medicine.yale.edu
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