Rachel Ly Email & Phone Number

Los Angeles, Ca, Us

Brooklyn, Ny, Us

CRM Technical Marketing Operations- Etsy Insider: Loyalty Program- Buyer marketing and automations

- Worked with Classpass, Oscar Health (B2B Broker Communications), Ramsey Solutions (Ramsey Plus, Coaching and Smart Dollar business lines), and others on their B2B and B2C lifecycle marketing campaigns.- Assisted clients in all their email marketing needs: lifecycle strategy, campaign management, marketing operations, design, coding (HTML, CSS and Liquid), QA and deployment. - Specialized in Salesforce Marketing Cloud and Braze.

Santa Monica, Us

- Designed and executed marketing campaigns, managed marketing operations, and optimized marketing technology to enhance performance and ROI for a 90 million+ audience- Led technical canvas builds utilizing HTML, CSS, Liquid, Braze Connected Content, and REST APIs. - Trained marketing team to effectively utilize Braze and Salesforce Marketing Cloud- Wrote extensive documentation for marketing processes and procedures, ensuring clarity and consistency in marketing operations- Served as a platform expert in various marketing automation platforms, including Braze and Salesforce Marketing Cloud- Utilized APIs to integrate marketing platforms with other business systems, streamlining marketing operations and improving data accuracy

Orange County, Ca, Us

- Managed B2C and B2B email, push, inbox notifications, and in-app messaging through Braze messaging platform. - Utilized Liquid templating language and APIs to create dynamic messaging.- Optimized campaigns to drive active sessions and app downloads.- Utilized Branch.io to create dynamic app download links.

Dallas, Tx, Us

- Salesforce Marketing Cloud Admin responsible for managing and maintaining 4 business units within the company. - Optimized and built dynamic email templates and email automation processes.- Onboarded new brand onto Salesforce Marketing Cloud. Developed over 30 brand email templates, set up all audience segments, set up all triggered API and automated emails, and implemented DMARC and other inbox deliverability certificates.- Leveraged Salesforce Marketing Cloud and Ampscript to create dynamic segmentation. - Managed Email, Push, and SMS communications. - Created and maintained API and data integration processes between Salesforce and other services- Worked with Business intelligence, Testing/Optimization, and Analytics to create AB tests.

Irvine, Ca, Us

- Utilized Bootstrap to build and maintain client-facing pages including events sites, product pages, opportunity pages, and promotions pages.- Front end UX development of consultant CRM (built with Salesforce Community Cloud). - Developed Design System with HTML, CSS, Bootstrap, and SASS- Managed and implemented web promotional assets including landing pages, category banners, and home page banners.

Irvine, Ca, Us

- Built and sent over 30 million emails across 7 international markets including US, Canada, United Kingdom, Australia, and Taiwan.- Utilized Salesforce Marketing Cloud (Exact Target) to manage list segmentation.

- Maintained and updated company landing pages, promotional banners, and homepage assets.- Created promotional offers and coupons.- Analyzed web and email performance through Google Analytics.- Assisted and coordinated with Merchandising/Product Management with the creation and addition of new SKUs.- Built, proofed, and scheduled daily and weekly emails. Tested all emails rendered optimally across all device types and email clients.

- Managed site-wide web assets including product detail pages, product category pages, articles, landing pages, marketing graphics, and home pages.- Managed all site-wide assets through CMS. - Scheduled and deployed weekly homepage updates.- Transitioned existing digital content to a responsive framework that incorporated UI/UX and layout improvements.- Conceptualized, planned, and executed design solutions from development to deployment. Utilized wireframing, flows, prototypes, design comps throughout the development process.- Print Design: produced bi-monthly product catalog with product direction from Merchandising. Assisted in layouts, design, image production, QA and copywriting. - Utilized Google Analytics and Google Event tracking for tracking traffic and user interactions with web content. - Managed social media platforms (Instagram and Facebook). Developed a social media calendar.

Education record

Bachelor Of Arts (B.A.), Psychology

Associate Of Arts (Aa), Social And Behavioral Sciences

Education record