Rachel Murphy Email & Phone Number

Fort Wayne, Indiana

Fort Wayne, Indiana

• Implemented new knowledge base style intranet system - increasing interdepartmental communication- decreasing search time for documents, forms and policies
• Designed digital media campaigns aligned with business goals
• Maintain a strong online company voice through social media

Fort Wayne, Indiana

Fort Wayne, Indiana Area

Fort Wayne, Indiana Area

• Promoted to Manager of Photography and Digital Assets teams overseeing 12 employees. Developed and managed the infrastructure for the categorization of digital assets and photography materials used in marketing and.
• Implemented processes that led to a 233% increase in production
• Oversaw a 125% increase in team growth over 3 years
• Developed employee engagement programs that led to a 50% decrease in employee turnover
• Reduced $115,000 in outsourced production costs projected to save the company $1,100,000 in 5 years

Fort Wayne, Indiana Area

Recruiting, interviewing, and mentoring interns through the internship process

Fort Wayne, Indiana Area

• Tasked with building out a digital assets team to support an increased focus on internal development of rich media for sweetwater.com and marketing materials.
• Implemented “Green Screen Program,” which reduced production costs and time by 50%
• Developed and managed “The Sweetwater Internship Program” which mentors 20-30 college students per year
• Oversaw the on-shoring of production, which created local jobs, while increasing efficiency and accuracy

Fort Wayne, Indiana Area

• Promoted from Sales Assistant to report directly to Senior Vice President of Marketing to execute and facilitate marketing strategies. Handled day to day management of projects and coordinated media buys.
• Managed the coordination of marketing efforts while assisting SVP of Marketing with analysis, development, and execution of marketing initiatives
• Managed monthly, quarterly, and yearly reports used by SVP to communicate successes and opportunities to the executive team
• Negotiated ad buys on behalf of SVP and coordinated the creation and delivery of the collateral
• Aided in the development of year-long marketing plans to propose budgets, resource planning, and future technology needs
• Assisted in the day to day operations of marketing efforts to ensure projects were delivered on time and under budget

Fort Wayne, Indiana Area

• Provided administrative support to sales team. Worked to improve customer experience through quality support and studying new sales techniques for handling individual customer needs.
• Assisted in growing sales over 45% in one year and remained as top sales team for two consecutive years
• Developed new sales strategies and processes to improve efficiency
• Provided training to sales staff on utilization of information resources, as well as an introduction class for new staff on the role of sales assistants
• Led sales assistant team in developing new standards and methods for performing daily and monthly tasks

Fort Wayne, Indiana Area

Bachelor’S Degree, Visual Communication And Design Focused In Graphic Design

Activities and Societies: Student Ambassador, Intern in Publications

Certified Therapeutic Riding Instructor

Education record