Rachel Mill Email and Phone Number

Responsibilities included: Managing strategy at both institutional and journal level to increase usage, profile, and submissionsDirect responsibility for marketing budget across 40+ journals

Responsibilities included:The marketing of flagship archival products published indigenously and from Cengage’s US officeThe building of cohesive marketing strategy and communication plans with the aim of drawing in optimum sales and lead generationThe implementation of activitiesWorking closely with sales representatives in the EMEA regionPresenting new and updated products to sales teams through sessions at the sales conference and via webinars

Responsibilities included:The marketing of the prestigious Life Science journals listDirect delegation to a Marketing AssistantWorking across 20+ Life Science and Social Science journalsThe strategic planning of the marketing of these journalsCommunicating across the business and with external clients the plans as well as the resultsDirect responsibility for the budgeting of marketing activity across each title.

Responsibilities included:Defining, managing, implementing and monitoring key marketing campaigns with the objective of increasing both revenue and awareness of brandProducing and analysing reports on campaign effectiveness; communicating successes to the Head of Market Sector and to colleaguesWorking closely with sales, customer services and market planning teams to ensure maximum exposure of the products within my remit of responsibility; organising regular meetings with said teams to ensure all customer-facing communication was synchronised.

Marketing of over forty academic journals