Support food and beverage clients on marketing, branding, PR, and social media strategy and events.Host pop-up events and activations partnering with local businesses and unique venues.Partner with corporate clients to offer curated experiences to drive employee engagement and satisfaction.

Led regional marketing teams for Chicago, D.C., and Boston bike share programs (Divvy, Capital Bikeshare, and Blue Bikes), including brand, content, campaign strategy, local marketing, and social media.Created campaign roadmaps and strategies, in partnership with local operations, policy, growth, product, engineering, and global partners.Initiated rebranding for all bike share systems by partnering with internal stakeholders and the creative team to update all existing and create new… Show more Led regional marketing teams for Chicago, D.C., and Boston bike share programs (Divvy, Capital Bikeshare, and Blue Bikes), including brand, content, campaign strategy, local marketing, and social media.Created campaign roadmaps and strategies, in partnership with local operations, policy, growth, product, engineering, and global partners.Initiated rebranding for all bike share systems by partnering with internal stakeholders and the creative team to update all existing and create new marketing materials with updated brand guidelines.Launched a scooter education series to educate riders across all existing scooter markets, inform RFPs in prospective markets, and influence content creation for global partners. Show less

Oversaw brand and growth marketing teams for IT and Leasing, focused on content development, campaign strategy, and partnership with the sales organization to drive business growth.Developed content strategy for a new employee portal for all markets; North America, Europe, and APAC.Updated brand guidelines and strategy for IT and Leasing businesses, including global strategy.Introduced onboarding and continuous learning programs for Chicago office employees.

Oversaw content, social and influencer strategy, and creative budgets.Managed external agency relationships including creative agency, influencer agency, and social agency.Built community engagement programs, including an internal content creation team, and influencer pipeline.Introduced community management program, partnered with customer support, legal, and product.

Informed new product development, marketing, and sales strategies in the shared mobility, smart city, and insurtech sectors for North America, Europe, and APAC.Crafted engaging content for internal communications, and company blog, featured on Wired.Created and facilitated new employee onboarding and training programs.

Developed and led proof of concept and prototype tests to inform the future strategy of the business. Initiated tests through partnerships with cross-functional areas and outside partners. Planned and developed scope and success measures for testing. Managed employee field engagement group to collect and share feedback on current and future work streams and build advocacy of our work across the field.

Led team of liability adjusters. Created and implemented new training processes for on-boarding and customer experience. Assisted in hiring process of new employees. Coached and mentored direct reports on metrics and developmental opportunities. Developed strategy for meeting metrics and customer service goals. Revamped recognition and Leadership Principle programs. Helped facilitate and plan philanthropic and training events for the office.

Managed social media content library for agents. Scheduled content, created campaigns, developed strategy and measured success. Analyzed social campaigns to measure results and drive success. Monitored trends and developed new strategies for multiple social platforms. Created and managed the internal employee community for the Social Team.

Supported multiple client accounts through local marketing activations in the Chicagoland area.

Assisted Dr. Hillman in her Marketing Research courses at DePaul. Led lectures, graded assignments and maintained online course documents. Expanded knowledge across quantitative and qualitative market research.

Researched current trends in public relations, email, digital marketing and social media. Managed social media platforms and external-facing newsletters.