Managing the development of Swell - the new and unstoppable Paid Media division at IMPACT

• strategic consulting and training for clients • strategy development including: business strategy, metric-based goal setting, conversion optimization • strategies, blog content optimization strategies, email and newsletter strategies, and more • execution of tactical marketing activities including: social media calendar creation, editorial calendar creation, building workflows, forms, pages in HubSpot, and more • strategy and project management for new website creation • weekly meetings with clients to discuss goals, efforts completed, efforts to come, etc. • daily liaising between the client and all functional teams focused on execution (internal and external vendors) • project & deliverability management to ensure budget and timelines are not exceeded • QA and copyediting for client work and various company documents • content creation for in-house marketing departmentWorking knowledge of / Have worked with the following platforms:Google AdWords, Google Analytics, Google Webmaster Tools, AdRoll, Omnistar Affiliate Software, Linkshare, Commission Junction, MailChimp, Vertical Response, Constant Contact, Facebook, Twitter, Pinterest, Instagram, SnapChat, ShortStack, Rafflecopter, WooBox, WooCommerce, UnBounce, WordPress, Shopify, Americommerce, Bigcommerce, Netsuite, Magento, HubSpot, Jira, Basecamp, Trello, TickTime, Google Apps for Business, Apple Office Products, Microsoft Office Suite

Project Management // Account Management // Marketing Strategy // Team Leader