Development Specialist
CurrentDevelopment Specialist October 2020-present• Assumed ownership of broadcast texting (SMS) program with total audience of 185,000 subscribers, including content strategy and execution• Grew program from 600,000 SMS messages to 3,600,000 SMS messages and 1,200,000 MMS messages annually• Create monthly content calendar balancing priorities between donor cultivation, fundraising, event-based outreach, and urgent advocacy actions, delivering content messaging from various internal teams• For each broadcast: write content, gain approval from stakeholders, develop code for responsive text engagement, and own mail merges• Manage contact data quality through daily updates and quarterly cleanses• Report on metrics across individual broadcasts and holistic annual performance, tracking KPIs including click rate, reply rate, donation quantity and volume, and opt-out rate• Own all communication to and from Oxfam SMS inbox, including any incoming donor requests, message replies, and daily monitoring