Rachel Pool

Rachel Pool Email and Phone Number

Ogilvy @ Ogilvy
New York, NY, US
Rachel Pool's Location
New York, New York, United States, United States
Rachel Pool's Contact Details

Rachel Pool work email

Rachel Pool personal email

n/a
About Rachel Pool

Reformed-lawyer-turned-advertising-strategist. Currently Head of Strategy at Ogilvy New York, the headquarters of the Most Effective Network AND the Most Creative Network in the world according to WARC. Previously, I was Head of Strategy at Ogilvy Sydney, the second most effective agency in the world all the way from downunder. Again, according to WARC - I simply couldn’t make this stuff up. I was lured into agency land by the promise of actually making things and seeing my work in the world. These days, it's more about seeing my work actually work. I'm a self-confessed effectiveness nerd and have been awarded Effies at both the APAC and the Australian Effies, spanning multiple clients and categories. Extensive experience across Brand, Creative, Digital, CX and CRM/loyalty, spanning a number of different categories including CPG, QSR, Financial Services, Retail & eComm, Alcoholic Beverages, Entertainment and B2B. Honoured to be named one of the Top 5 Strategists Under 30 (just squeezed in!) in Australia 2019 across brand, creative, technology, data and media (ADMA AC&E).

Rachel Pool's Current Company Details
Ogilvy

Ogilvy

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Ogilvy
New York, NY, US
Rachel Pool Work Experience Details
  • Ogilvy
    Ogilvy
    Ogilvy
    New York, Ny, Us
    View
  • Ogilvy
    Head Of Strategy
    Ogilvy Jun 2023 - Present
    New York, Ny, Us
    Leading a talented group of 40+ integrated strategists and spearheading the effort to be recognized as the #2 Agency in the US at the Effies 2024.
    View
  • Ogilvy
    Head Of Strategy
    Ogilvy Jul 2021 - Jun 2023
    New York, Ny, Us
    My success as HOS at Ogilvy was my team's success and I had a lot to humble brag about - during my time, Ogilvy Sydney was recognized as the Second Most Effective Agency in the World (WARC), the first in Australia (Effies Index 2023 and 2024) and was also crowned the 2nd Agency of the Year at the APAC Effies. I was fortunate enough to manage a formidable team that spans almost every strategic discipline, including Brand Strategy, Comms Planning, Data, Digital, CRM, Social and Behavioural Science. Acted as the strategic lead across KFC Australia, Nestle, Cereal Partners Worldwide and Coca-Cola Asia Pacific.2 X Silver Effies - both for KFC - one for KFC Degustation (plus a Bronze, actually), and one for Left-Handed Drumstick at the APAC Effies 2023.
    View
  • Ogilvy
    Strategy Director
    Ogilvy Sep 2020 - Jul 2021
    New York, Ny, Us
    Strategic lead for KFC Australia across Brand, Retail, CRM, Customer Experience (CX), and Sponsorships, and Nestle & Cereal Partners Worldwide (CPW), across Uncle Tobys Oats, Uncle Tobys Snacks, Uncle Tobys Cereals, Soothers, and Quick-Eze.GOLD Effie for Nestle's Uncle Tobys, SILVER and a BRONZE for KFC's Great Bucket Hunt, APAC Effies 2022
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  • Isobar
    Senior Strategist
    Isobar Nov 2019 - Sep 2020
    London, London, Gb
    Senior Strategic lead following the merge of WiTH Collective into fellow Dentsu agency Isobar. Worked across brand, creative, digital strategy, and CX for a2 Milk Company, Mentos, Kraken Rum (including the global launch of their new premix), Petbarn and Greencross Health, Subway, and North Queensland Wet Tropics Management Authority.
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  • With Collective (Dentsu)
    Senior Strategist
    With Collective (Dentsu) Jul 2018 - Sep 2020
    Brand and communications strategy lead for digital creative agency across Australia and NZ, leading strategic function in all new business and existing agency clients, including:ASB Bank (NZ, wholly-owned subsidary of Commonwealth Bank) | GoDaddy | Nine Entertainment (The Sydney Morning Herald and The Age) | a2 Milk | Mentos | Chupa Chups | Pfizer | Kraken rum | Petbarn | Foxtel | BMWPitch wins as strategic lead: - ASB Bank Brand & creative (previously customer agency only). The win made the account the single biggest for dentsu New Zealand. - Kraken rum- Mentos & Chupa Chups- Zeapure Global account (Winston Nutritional) - spanning APAC region for product strategy, brand strategy, launch strategy, creative comms, media and shopper.
  • Little Giant / Isobar (Dentsu)
    Strategist
    Little Giant / Isobar (Dentsu) Mar 2016 - Jul 2018
    Little Giant was a beautiful, independent creative agency that was acquired by Dentsu while I was working there. It has since been rebranded by the holding group as Isobar New Zealand. By the time you're reading this is will undoubtedly have been rebranded or merged yet again! Key Clients:Rocket Lab (Space Travel) | Fairfax (Media and Ecommerce Marketplace) | Envirowaste | 4Play (Leftfield) | Autism New Zealand | Southern Community Labs | Les Mills International (Sport & Wellness) | Air New Zealand | Fonterra | Lifestream International (Wellness CPG) | Serko/ Zeno (B2B Travel) | Addiction Pet Foods | ASB Tennis Classic 2018 | Buyence (B2C eCommerce) | Halter (Agricultural Technology) | Dementia New Zealand | Camp Quality (NFP) | Fletcher Building Group (business units in both NZ & Australia)

Rachel Pool Skills

Team Leadership Social Media Digital Media Brand Awareness Communication Skills Teamwork Legal Research Journalism Legal Writing Contemporary Art Art History Art Criticism Microsoft Office Visual Communication Media Analysis Marketing Strategy Search Engine Optimization Digital Strategy Creative Strategy Content Strategy Strategy Implementation User Experience Project Management Branding And Identity Brand Architecture Digital Copywriting Adobe Photoshop Digital Marketing Strategy Online Advertising Brand Management Advertising Marketing Strategic Planning Strategic Consulting Adobe Creative Suite Qualitative Research Strategic Thinking Brand Strategy Executive Level Communication Creative Briefs Start Up Consulting Management Leadership

Rachel Pool Education Details

  • University Of Otago
    University Of Otago
    Film & Media Studies / Art History And Theory (Double Major)
  • Adschool Australia
    Adschool Australia
    Strategy
  • University Of Amsterdam
    University Of Amsterdam
    Private European Law & International Law
  • The University Of Hong Kong
    The University Of Hong Kong
    Journalism And Fine Arts
  • Echos Desirable Futures Lab
    Echos Desirable Futures Lab
    Design Thinking Experience
  • Wellington East Girls' College
    Wellington East Girls' College
    Ncea Level 3

Frequently Asked Questions about Rachel Pool

What company does Rachel Pool work for?

Rachel Pool works for Ogilvy

What is Rachel Pool's role at the current company?

Rachel Pool's current role is Ogilvy.

What is Rachel Pool's email address?

Rachel Pool's email address is ra****@****govt.nz

What schools did Rachel Pool attend?

Rachel Pool attended University Of Otago, Adschool Australia, University Of Amsterdam, The University Of Hong Kong, Echos Desirable Futures Lab, Wellington East Girls' College.

What are some of Rachel Pool's interests?

Rachel Pool has interest in Children, Cooking, Civil Rights And Social Action, Environment, Human Rights, Travel, Arts And Culture, Film.

What skills is Rachel Pool known for?

Rachel Pool has skills like Team Leadership, Social Media, Digital Media, Brand Awareness, Communication Skills, Teamwork, Legal Research, Journalism, Legal Writing, Contemporary Art, Art History, Art Criticism.

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