Prolectric is a Hill and Smith FTSE 250 plc company, accelerating change to a more sustainable future.Market leaders in offgrid sustainable power.Recognised with the highest official UK award in British business - the Queen’s Award for Enterprise, in Sustainable Development. Prolectric are helping organisations to switch to powerful and reliable solar and battery power as quickly and easily as possible.

Leading the marketing function for Ecotricity Energy & Ecotalk Telecoms: “Reaching out to and inspiring like-minded consumers, businesses, partners and communities, ‘activating them’ in our mission - to change the way energy is made in Britain”.Accountable for all marketing strategy and performance; acquisition marketing, retention strategy, achievement of cost-to-acquire and ROI goals. Leading Ecotricity's marketing strategy for new and existing products and services; growing our customer base – both commercial/B2B and domestic customers, and all products and tariffs, including green electricity, green gas and our Ecotalk telecoms services.

Accountable for leading the team integral to the success of the business and its ability to grow and gain market share - driving new domestic and commercial/B2B custom to the organisation - to forge strategic partnerships and secure profitable new business. Responsible for:* Mapping strategic direction* New business contract negotiations* Brand development and building awareness in the market place* Generating new opportunities* Developing relationships with potential clients, influencers and key stakeholders* Managing proposals, submissions and bids* Monitoring competitors and reviewing our offering in light of competitors developments

Leading on the development of the work of The Children's Society across the Midlands. Developing business in order to generate income and achieve greater impact for the benefit of vulnerable, disadvantaged young people. Leading on business development, overseeing tender processes, developing strategic leads and partnerships and shaping commissioner intentions. The successes of the role required demonstration of:- Strong commercial acumen - High level influencing skills- Project management skills- Market development planning and management- Prospecting and bid development- Communicating propositions- Managing a business development pipeline- Managing customer decision making.

Leading on the development and management of the charity’s key partnerships - the ultimate test for strategic partnership, business development and project management competencies. Chiefly responsible for managing and growing revenue from statutory, voluntary and non-voluntary partnerships at a national level. - leading on the development of key partner funding relationships;- developing compelling and successful bids for funding opportunities;- manage multiple projects crossing teams and departments, ensuring timely service delivery to demonstrate value for money and accountability to all charity partners;- working closely with PR & communications to maximise media opportunities in relation to client activity;- set and manage agreed income and expenditure targets, ensuring timely reporting and forecasting;- preparing policies and partner agreements to accompany progress reports on outputs and incomes to support the client relationship.

Helping clients get their messages across to Schoolzone's 70,000 strong teacher community. Offering clients support for best ways to structure messages and deliver them through the most appropriate digital channels (CRM / PPC / Organic / Social).I introduced and injected new and unfamiliar digital marketing channels to schoolzone.co.uk. For instance, I was successful for:- Leading the company’s first online social media marketing strategy; attracting thousands of Twitter followers and hundreds of Facebook fans;- Launching an organic SEO program, which successfully increased both web-traffic and inbound lead generation;- generating copy for and reporting back effectiveness of email-marketing campaigns;- completing an intermediate web-design course to enhance proficiency with latest HTML and CSS standards to create modern, media-rich content.In this role I was responsible for:- developing marketing strategies and annual marketing plans;- identifying and communicating with target audiences and managing customer relationships;- coordinating the development of digital marketing materials and channels;- maintaining and developing customer databases;- ensuring familiarity with all major web-browsers;- applying good practice for creating high-quality web content;- overseeing market research, including customer surveys and focus groups;- monitoring competitor activity;- sourcing and securing project sponsorship.

Improving the quality of our people and the passion they bring to their work, in a direct marketing agency. Responsible for harnessing the potential of the team, ensuring they delivered the best quality marketing materials for clients.