• Managed global digital marketing campaigns in 8 languages.• Collaborated with internal agencies to produce press releases, social media posts, web updates, advertisements, and e-mail marketing campaigns. • Created and executed communication strategy for strategic partnership launches with United Nations Environment Programme, World Vision, and The Bill and Melinda Gates Foundation.• Analyzed marketing insights with Adobe Analytics.

Partnership with IKEA, J-PAL and TechnoServe India• Researcher for field study to evaluate the impact of accelerator programs on carbon footprint and scaling operations for green entrepreneurs in India.• Facilitated relationships between partners and stakeholders, consulted on recruitment process, hired research assistants, conducted data analysis, currently developing measurement frameworks for data collection.

Served as Project Manager and Researcher for RCT field studies in Malawi and Tanzania, and India. Managed 2 direct reports. Partnership with CARE International• Designed and managed end-to-end a 4-year field study with 35,000 participants in Malawi and Tanzania to increase financial access for unbanked women.• Secured $189,000 in grant funding for the field study. Managed budget for timely disbursement of funds and ensured project stayed within scope with all activities completed.• 2 Direct Reports: Managed, directed work, and mentored two research managers based in Malawi and Tanzania.• Hired and managed international field team of research managers, trainers, and survey firm to conduct data collection and facilitate integrating the field study with local customs.• Prepared and presented research findings for a variety of stakeholders including donors, researchers, study participants.Working Papers: “Identity-Based Motivation and the Replication of Women’s Savings Groups in Africa” Rachel Ramey, Dr. Sundar Bharadwaj, Dr. Ellen McCollough

• Led research study to examine the impact of pharmaceutical marketing activities on the opioid epidemic. Managed 2 direct reports. • Led quantitative and qualitative data analysis and data management of a large-scale panel dataset that I compiled.• 2 Direct Reports: Managed, directed work, and mentored two Master of Marketing Research Assistants. • Presented research insights to audiences at multiple levels including MBA students, academic researchers, community members, and at regional and international conferences.• Developed research manuscripts to communicate research findings.Working Papers: “The Dark Side of Marketing: An Empirical Examination of Marketing’s Role in the Opioid Epidemic” Rachel Ramey & Dr. Sundar Bharadwaj"Marketing Transgressions: A Conceptual Examination of the Opioid Epidemic” Rachel Ramey, Dr. Sundar Bharadwaj, Dr. Jakki Mohr

MARK 4500 Marketing Services• Excellence in Teaching Award 2023, Outstanding Teaching Award 2023• Instructor for 3 sections of Marketing Services Undergraduate elective course. • Designed and facilitated innovation business plan and pitch competitions for 152 students. • Developed curriculum components and adapted course to a virtual format for 2020.• Teaching Assistant for 5 sections of Principles of Marketing course.IBA 550 International Marketing Course• Mentored masters level team of students to help them navigate the Lean Customer Innovation Process as they conducted virtual customers interviews with rural Indian consumers and developed a water filtration solution to pitch to investors

• Conducted market discovery, created business pitch, and provided market analysis for a start-up company in technology transfer process seeking seed funding.

• Created 3-week study abroad trip designed to study emerging markets, product development, and cultural immersion; inspired by Vijay Govindarajan after his on-campus presentation about Reverse Innovation • Facilitated field research as a Student Leader for the 2015, 2016, 2017, and 2018 summer trips. • Conducted extensive qualitative customer research to determine the needs rural Indian consumers at the bottom of the economic pyramid. Study Abroad Program Description:Cultural immersion and poverty segment discovery in New Delhi, Agra, Rajasthan, Khajuraho, Hyderabad, Chennai, Mahabalipuram, Ladakh. 3 weeks of intensive customer insight field research and interviews with urban and rural villagers that culminated in the creation of 4 innovative start-up company pitches to reduce aspects of poverty. (see attached documents, videos, blogs, and presentations for more information)• Leadership in International Project Management• Multi-cultural communication and logistics planning• Grant writing experience and fundraising pitches to potential program supporters and investors• Participant recruitment and facilitated preparation for departure (visas, flight coordination, cultural preparation)• In-country program leadership in the absence of Program Provider.• Leader of post-trip demonstration of findings to supporters through oral group presentations, written blog records and film.

Development of prototype and sustainable business model for a point-of-use water filter for rural Indian communities through dedicated field research and collaboration with Indian contacts. I served as a team leader for the first year and as a team facilitator for the following two years of the project. • Lean Customer Discovery Process• Developing expertise in water quality research, chemistry, and current market solutions.• Effective communication and networking with corporate partners and contacts in the industry• Merging Engineering design opportunity with business and economic feasibility.• Prototype Development• Business-Pitch Presentation skills• Prototype Implementation in Fall 2017• Grant Funding Process Navigation

Coordinator of Economic Development Student Outreach initiatives.• Coordination of outreach initiatives for economic development in rural Alabama.• Logistics and organization of international programs for the STEM Path to the MBA• Implemented significant curriculum changes to student project themes to target learning objectives.

Served as community service coordinator and as organization president for Engineers Without Borders student organization. Planned and executed two summer service learning trips to Peru for a total of 22 students to Peru. Partnered with local NGO to install solar panels, conduct water testing, and design composting toilets in rural Amazon villages.Organized opportunities, recruited volunteers, and managed monthly local volunteering events for 20 students with organizations such as Habitat for Humanity.• On site Spanish translator and project communication lead between village, NGO, and students• Remote Jungle Expedition Logistics Planning• International tour- guide experience and conflict mediator• Volunteer coordination and event logistics

Field Team and Communication Department Student Intern. Field team project manager for construction of composting toilets and conducting talks on sanitation in remote native villages of the Maiuna Tribe during week-long expeditions into the Amazon Basin. Communications Intern for La Esperanza Initiative- community cooperative teaching native women business skills and handicraft techniques.• Gained Professional Spanish working competency• Experience working within tribal villages and adapting to extreme cultural differences• Navigated cultural barriers to teach sanitation awareness to families• NGO marketing and donor communication• Honorary Member of Native Maiuna Tribe

Conducted market research through Lean Customer Discovery for startup company based around patented smart-grid electric power company • Facilitated discussions and cooperation between engineering department inventors and business-conscious investors• Developed industry customer discovery techniques to gain insight on potential market applications and consumer interest