- Developed and implemented email, SMS, and push notifications to enhance engagement, conversion, and retention.- Utilized marketing automation platforms to craft automated customer journeys.- Built A/B tests and analyzed data to refine campaign elements and improve performance across all channels.- Understood and executed segmentation to build trigger journeys and personalized communications. - Monitored key metrics such as deliverability, open rates, click-through rates, and conversions, and provided regular internal reporting on performance. - Stayed updated on industry trends and best practices in email, SMS, and push marketing to ensure strategies remained innovative and effective.- Collaborated with cross-functional teams to execute marketing objectives.

Integrated Marketing:- Developed and executed digital and offline marketing strategies, campaigns and activations with the goal of increasing new patients and nurturing the relationship with current patients.- Lead the project developing a new JBL website optimized for SEO and the ongoing management of the site.- Regularly prepared and presented comprehensive data reports to senior leadership, providing actionable insights.- Responsible for email and SMS marketing communications to current and prospective patient base.- Collaborated with an agency on digital marketing initiatives including paid Google ads and social media campaigns on Facebook and Instagram, A/B testing various elements and applying findings to optimize ad effectiveness.- Ideated partnership activations with local and nationwide businesses to promote patient base growth and an enhanced patient experience.- Managed and optimized the NexHealth CRM platform, implementing automation flows and initiatives to improve operational efficiency and elevate the overall patient communication experience.- Created shotlists and lead the direction of video and photoshoots.- Responsible for the ideation, filming, production and editing of engaging and shareable content on Instagram, Facebook and Tiktok to grow organic social presence, increasing Instagram engagement rate.Patient Experience:- Codified and implemented standard operating procedures and training program initiatives for all teams in the practice with the goal of enhancing patient experience. - Owned the patient experience and the strategy of patient loyalty initiatives.- Ideated and deployed new strategies for a high-end, luxury experience, reimagining the everyday dental appointment experience.GLO Good Foundation (Non-Profit):- Developed and designed marketing assets to support fundraising and brand awareness efforts.- Collaborated with team to develop social media strategy.- Supported volunteer and donor email communication.

Organic Social Community Management (cross-channel, B2B & DTC) - Organic Social Strategy & Executional Oversight- Influencer Outreach, Management, Collabs & Campaigns- Brand Collabs & Giveaways- Ambassador programs- Reporting on initiatives & resultsB2B Partner Account Management and Support- Assist with dental distributor needs- Act as main POC for all distributorsB2B Channel Marketing Execution - Led the management of the B2B Wholesale eCommerce site hosted on Shopify, leading to a 54% increase in sales and channel growth in comparison to the prior year.- Coordinated promotions and necessary supporting assets- Managed execution of pro channel marketing plans - Owned library of marketing materials for dental practices - Managed marketing communications with sales team- Supported pro channel events

- Coordinated the scheduling, creation, and execution of B2B promotional campaigns and other channel assets (i.e. sales collateral, imagery, video, graphics, slide decks, etc.).- Designed and executed weekly email campaigns using segmentation strategies, resulting in a 32% increase in average open rate and 12% increase in average clickthrough rate.- Managed and maintained the HubSpot CRM database containing 32k contacts and eight eCommerce Shopify sites, ensuring accurate and up-to-date information for sales and marketing teams.- Owned the B2B marketing and promotional calendar and worked with cross functional teams to meet deadlines.- Liaison between the Sales Team and Marketing Team.- Provided customer service for B2B channel.

- Compiled essential information and procedures to implement an Einstein bot on Cumberland’s internal training site, optimizing the employee training experience. - Designed creative digital and print content including GIFs, UI icons, PowerPoints, and recruitment materials for the marketing team- Prototyped Cumberland's Training Site and Customer Portal in Sketch before building both sites in Salesforce Lightning and implementing Einstein Chat Bot assistance- Performed in-depth analysis of web information and user data acquired by Google Analytics and created custom reports to assist in efforts to increase the current target audience reach of ~80,000 website users annually- Compiled stock images that fit brand guidelines and the company's brand identity for website usage- Conducted and led a full brand audit on Cumberland Mutual’s digital presence to ensure compliance with guidelines and provide recommendations for enhancing the company’s presence- Assisted in the review of a strategic partnership social media post with Salesforce to align marketing messaging with Cumberland’s recent digital transformation efforts amid COVID-19 (Reach of ~2 million Salesforce LinkedIn Followers)

- Managed the web and social media presence of seven different brands on Instagram, Facebook, & Wordpress- Regularly curated, posted, and scheduled dynamic content with engaging social copy across social media outlets- Designed graphics and coordinated strategic social efforts for events, including a 1,300 person culinary festival- Created and edited marketing collateral, such as booklets, brochures, and photography and videography projects

- Collaborated directly with clients to determine their design and production needs, communicating production limitations and the project's technical and creative process- Designed content for the Gantt Multicultural Center, the Clemson University Athletic Department, and Student Affairs- Designed and produced banners, logos, labels, and other products to be printed on large format printers- Worked on multiple projects simultaneously and met deadlines within budgeted timeframes

- Responsible for project initiative to convert all employee personnel paper files to a virtual environment in Microsoft Dynamics- Organized each digital document in accordance with a specified filing system- Helped compile the documentation and information needed for onsite client audits

- Responsible for cash register and executed cash and credit transactions - Assisted store customers with any inquiries or needs- Restocked and organized shelves and racks, as well as participated in inventory management