Rachel Ryan Email and Phone Number

Responsible for Client vision development and pitching - leading to engagement, strategy development, proposal generation and management of large strategic accounts. Strategy, Vision and Planningo Management of digital accounts including oversight of MEC account executive to ensure successful implementation of client campaigns.o Develop monthly, quarterly and yearly digital objectives and strategies for clients, in line with their overall business objectives.o Create, manage… Show more Responsible for Client vision development and pitching - leading to engagement, strategy development, proposal generation and management of large strategic accounts. Strategy, Vision and Planningo Management of digital accounts including oversight of MEC account executive to ensure successful implementation of client campaigns.o Develop monthly, quarterly and yearly digital objectives and strategies for clients, in line with their overall business objectives.o Create, manage and present digital and media plans to C Level prospects, elicit feedback from audience and close the deal to move forward to planning process.Account Managemento Create strong relationships with clients and provide consultative advice based on agreed KPI’s as well as analysis and reporting of all digital activity.o Engage with the client on a strategic level to ensure that changing business circumstances can be rapidly reflected in appropriate digital plan updates.Digital Integration & Agency Development o In house advisor to MEC on new market technologies and innovative solutions for clients. Responsible for training of the MEC staff in same.Member of the IAB Native Council Committee o Working to develop and provide wider advertising community with native advertising guidelines and best practices.o Part of committee discussion around measurability of native ad format. Show less

Member of the UK Specialist Retail team working with clients spending $1.5million+ annually on advertising across both the Search and Display Google Networks. Vision and Strategy o Develop and manage trusted relationships with a range of the UK’s biggest retail clients (Chain Reaction Cycles, EBuyer, Etsy, Boohoo.com, Mothercare) while gaining an understanding of their business, export markets and challengeso Provide high level consultation on digital activity while… Show more Member of the UK Specialist Retail team working with clients spending $1.5million+ annually on advertising across both the Search and Display Google Networks. Vision and Strategy o Develop and manage trusted relationships with a range of the UK’s biggest retail clients (Chain Reaction Cycles, EBuyer, Etsy, Boohoo.com, Mothercare) while gaining an understanding of their business, export markets and challengeso Provide high level consultation on digital activity while strategically growing the account value of Google business by an average of 20% across my portfolio o Built on this strategic partnership to add value to my clients' business and delivered a 10x ROI on budgeted spendAccount Management o Relationship manager for both client and agencies across portfolio o Cross platform campaign development with Google’s product solutions including AdWords (Paid Search and Display) Remarketing, YouTube, Mobile and Shopping to help clients connect instantly with their target audience o Regular client review meetings with analysis and optimizations to deliver campaign objectives in line with target ROI Customer KPI and Search Fundamentals team lead o Requested to lead the 6 person specialist team in reaching quarterly KPI targets – From zero start to covering 55% of clients in 4 months o Collaborate with India colleagues to input and present KPI data to senior management Google AdWords Advertising Fundamentals CertifiedGoogle AdWords Advertising Advanced Search CertifiedGoogle AdWords Advertising Display CertifiedGoogle AdWords Advertising Shopping Certified Show less

A key member of the Display Execution and Optimisation team, an agency aligned team within the Large Customer Sales division responsible for the creation, implementation and execution of AdWord campaigns run throughout the APAC region. • Led the creation and delivery of weekly reports to both agencies and brands inc. Aegis, MEC, Mediacom, Toyota, Woolworths, Nestlé, Universal Movies & Music, Sony.• Implemented a new reporting framework and grew campaign reports from 10+ to 80+ sent… Show more A key member of the Display Execution and Optimisation team, an agency aligned team within the Large Customer Sales division responsible for the creation, implementation and execution of AdWord campaigns run throughout the APAC region. • Led the creation and delivery of weekly reports to both agencies and brands inc. Aegis, MEC, Mediacom, Toyota, Woolworths, Nestlé, Universal Movies & Music, Sony.• Implemented a new reporting framework and grew campaign reports from 10+ to 80+ sent on weekly basis allowing for a deeper insight for clients• Campaign build, implementation and optimisation of AdWord campaigns to the value of $20,000+ per client across both the Google Display Network and Google Video Network • “Go to” person for campaign and agency managers throughout duration of live activity Show less

Campaign Development• Developing tailored online marketing campaigns to specific brand requirements and KPIs.• Newsletters, Twitter, Facebook, Vouchers, Coupons, Consumer insights, Merchandising, SEO, Building brand loyaltyCampaign Management• Start to finish campaign management including design, sign off, campaign communications and reporting (Google Analytics).Account Management• Full account management and “go to” person for over 100 accounts including O2… Show more Campaign Development• Developing tailored online marketing campaigns to specific brand requirements and KPIs.• Newsletters, Twitter, Facebook, Vouchers, Coupons, Consumer insights, Merchandising, SEO, Building brand loyaltyCampaign Management• Start to finish campaign management including design, sign off, campaign communications and reporting (Google Analytics).Account Management• Full account management and “go to” person for over 100 accounts including O2, Debenhams, lowcostholidays as well as large FMCG companies such as Johnson & Johnson, Kepak, Brennan’s Bread, McCambridge’s, Avonmore, Glanbia, GSK Europe, Britvic. Sales• Consistently met and over achieved on monthly and quarterly sales targets. Social Media• Communicating, interacting and monitoring a social network community of over 55,000 members. IT and Design• HTML and CSS skills. Show less

• Team leader of 02 Blueroom bar, a bar for 02 customers visiting the 02• Excellent communication and team work required • Responsible for corporate guests visitng the 02• Building brand awareness amonst the public and ensuring they leave with a positive attitude towards 02

• Content management and design of weekly eZine’s to over 100,000 people• Google analytics and statistics for partners such as Apple,02, eircom and IBM• Development and partner management of meteorgoodiebag.ie, a loyalty scheme for Meteors pre pay customers • Search engine optimisation of commercial and joint venture websites

As part of the BComm programme, one of Ireland's most popular business degrees, I studied a range of subjects which will enable me to pursue a career in a diverse range of business roles- Economics, Accountancy, Finance, HRM, International business and Management. I also studied psychology through the "horizons" programme in UCD. In my final year I specialised in Marketing studying subjects such as Consumer behaviour, Market research, International marketing and Strategic marketing… Show more As part of the BComm programme, one of Ireland's most popular business degrees, I studied a range of subjects which will enable me to pursue a career in a diverse range of business roles- Economics, Accountancy, Finance, HRM, International business and Management. I also studied psychology through the "horizons" programme in UCD. In my final year I specialised in Marketing studying subjects such as Consumer behaviour, Market research, International marketing and Strategic marketing managment. This specalisation was choosen with a view to pursuing a career in Digital marketing. Show less