- Planned, executed, and trafficked bespoke multi-channel media plans for over 50 Broadway shows and various prominent local attractions, generating +$10M of revenue monthly and approximately +6M of admissions tickets per month.- Coordinated and managed digital media campaigns in Google Campaign Manager, with a 95% on-time flight rate. - Collaborated with client teams to optimize campaigns based on established objectives and KPIs, with a 97% cumulative success rate in delivering about benchmarks.- Co-developed special projects with the Business Intelligence team, including the new initiative of AKA custom audience profile segments built out using data platform Resonate to enhance new business pitches and media targeting capabilities.

- Assisted with projects ranging from research into potential community engagement opportunities, to inputting ad settlements into excel for tableau visualization, to pitching and writing articles for the Hamilton App.- Monitored email inboxes used for general inquiries, lottery tickets, or Hamiltunes licensing agreements.

- Produced The 80th Annual Dolphin Show, (the largest student produced musical in the country), Matilda the Musical, leading a 130+ student team for one year. - Oversaw 3 of our executive board members and their respective teams - Events, Community Development, and Accessibility. - Coordinated the community programming side of our Winter Build, a week in which 30-40 members of our production team stay on campus during Winter Break to begin building the production’s set. Responsibilities included catering three meals a day for all team members, coordinating housing for underclassmen, planning evening bonding events, and more. - Planned various community building events, including a NYC alumni cocktail hour, information sessions during Wildcat Welcome Week for first-years, the annual internal kickoff event (which showcases designs as well as celebrates the beginning of the rehearsal process), the NU theatre community’s annual formal, as well as Matilda opening night festivities. - Worked with the Accessibility Director to create Matilda-inspired programming with the Evanston Public Library, planned pre and post show programming for young audience members, and ensured all 5 Matilda productions were sensory friendly— a few examples of The Dolphin Show’s first accessibility initiatives.

- Served as the Director of Marketing and Communications on the Executive Board of Northwestern’s 79th Annual Dolphin Show, the largest student run musical in the country. - Branded The Dolphin Show to the larger Northwestern and Evanston community through the management of various social media platforms, content creation, strategy, design, public relations, and email marketing.- Led and collaborated with a 14 person marketing team to make graphics for show promotions and associated events/fundraisers, ran and oversaw all digital media efforts, curated bi-weekly email marketing campaigns to our supporters and alumni, oversaw the updating of the organization's website, coordinated press releases with various on-campus and local news anchors, and curated creative video content for various platforms to advertise our production.

- Served as the Director of Development on the Executive Board of Northwestern’s 78th Annual Dolphin Show, the largest student run musical in the country.- Oversaw a committee of students, applied for national grants, connected and communicated with the Dolphin Show Alumni Board, and raised money to fund the production which typically has a budget of $75,000 - $100,000.

- Assisted a Broadway producer and marketer with bringing several Broadway shows back to the stage post COVID-19.- Involved with productions including Six, Jagged Little Pill, Mrs. Doubtfire, Diana the Musical, The Play That Goes Wrong, The Notebook, & The Devil Wears Prada.- Planned logistics of group dates for shows, coordinated group emails and updates, organized data sheets/paperwork, forecasted internal budgets, and created invoices.- Wrote coverage to analyze potential investments.- Curated marketing pitch sheets for external and internal use to develop marketing partners for several productions.

- Built, organized, led, and produced entire production team of JTE's Spring musical: Spring Awakening.- Coordinated show rights acquisition and creative development throughout a 12 month process.- Planned callbacks process, open call, and deliberations process as well as the building of set, load-in, and technical elements.- Oversaw and guided a production team of 40+ collaborators helping to bring their design fruitions to life through numerous stages eventually into a mounted production in Shanley Pavillion.- Spring Awakening had four performances as well as an invited dress rehearsal and was enjoyed by over 300 audience members.

- Served as the 2020-2021 Co-Chair of Development, expanded funding for the board and oversaw specific productions' fundraising campaigns.

- Submitted and wrote grants as well as organized profit shares to fund the student-run musical Matilda.

- Led a small team of students to consult and provide marketing strategy for Evanston and student businesses.

- Member of Northwestern University’s only student-run marketing agency that provides consulting, strategy, and brand development for Evanston and student businesses.- Helped Equal Opportunity Book Box, a nonprofit giving access to books to low-income children, with their branding, social media, and outreach through style guides.- Curated content such as e-book covers such for D21 Fitness Studio, helping to rebrand their studio. - Organized two in-person COVID safe photo/video content shoots with studio instructors and clients to deliver a content bank of edited photos to be posted on social channels.

- Analyzed developing scripts and wrote coverage effectively for the CEO’s use in advising clients on a given project.- Conducted research to give managers supplemental, targeted information to include in pitches.- Curated various clients’ television and film reels, which are shared across industry disciplines to secure future acting jobs.- Liaised between management, stylist, and actor to ensure ease after wrapping principal photography on film set.

- Currently serving as a Production Assistant on virtual productions for OneTable Shabbat, the Holocaust Memorial Center, and other organizations.- Assists with production tasks including social media, segment editing, scriptwriting, note-taking, and researching Broadway talent for productions.

- Intern for Adam Kantor, assists with the development and production process of bringing fundraisers on to virtual platforms while incorporating performance and storytelling.- Worked on events such as Sharsheret Fundraiser, and Jew York Pride Virtual Brunch.

- Interned for Malissa Young Management and Bicoastal Management by assisting with social media engagement through Instagram. - Assisted in talent breakdowns and submitted actors to casting directors for various roles in television, film, theatre, and commercial projects.

- Served on the Public Relations Committee, and was in charge of posting on the Northwestern Relay For Life Instagram to help brand Relay for Life to the Northwestern and Evanston community.

- Submitted and wrote grants, organized profit shares, and ran a fundraising website to fund the student-run musical 9 to 5, raising over $4000.

- Served as a bunk counselor and tennis coach for one summer- Fostered strong relationships with campers for a sense of continual community.

- Performed as numerous princesses/Disney characters for children ages 0-5 as part of a scripted birthday party.