Rachel Scott Email and Phone Number

Marketing consultancy to all size of business, offering marketing strategy development, brand development and delivery of complex marketing and business growth plans.

I reported directly to the Chief Executive in this role and was a member of the Executive Board. I managed a team of 18 people responsible for all aspects of the marketing mix.Key areas of responsibility included:• Development of direct mail strategy and delivery of ongoing communication programme.• Development of on-line brand proposition and e-communication strategy.• Management of customer insight platform and analysis.• Management of a local marketing programme.• Development and delivery of a CRM programme.• Creation of clear advertising strategy and management of all media channels.• Management of PR programme.• Management of all external marketing agencies.I was responsible for all elements of marketing planning and succeeded in the challenge of reducing the yearly marketing budget by 17m (to 18m) while maintaining activity levels through exploiting cost efficiencies and maximising the commercial focus of the team.

This role involved the development of a new customer contact strategy and subsequent communication programme.Key areas of responsibility included:• DM campaign management.• Development of cross sales strategy.• Development of on-line communication programme. • Management of telemarketing activity as part of customer contact strategy.

Key areas of responsibility included:• Marketing of small business insurance service• Customer acquisition campaign management• DM• ATL advertising• Event managementKey achievements included development of marketing strategy for Enterprise, a small business insurance service throughout the UK which was the first of its kind in the country. The launch exceeded all expectations and all policy generation targets.