• Serve as the primary liaison for three key client accounts—Coors Banquet,Leinenkugel, and Happy Thursday—while leading the execution of 50+integrated marketing projects across digital, social, and traditional channels• Increased the follower count of MC’s newest brand, Happy Thursday, by 20% inless than five months through innovative creative and audience engagement• Facilitate collaboration of six internal departments and seven+ agency partnersto manage minor and large-scale projects, ensuring strategic alignment andenhancing cross-functional communication• Successfully managed four national Coors Banquet campaigns in collaborationwith brands such as Wrangler, Wildland Firefighter Foundation, and ParamountNetwork, consistently meeting or exceeding brand KPIs

- Solely manage three client accounts while supporting five+ others, which are on track to generate $3M in 2024- Cultivate a deep understanding of client’s industries, objectives, and communication plans, proactively aligning our services to support their goals, fostering trusted partnerships through reliability and strategic insights- Conduct comprehensive data analysis to optimize client CRM programs, resulting in a notable 10% year-over-year increase in average CTR for my largest client, Whirlpool Corporation- Manage creative, media, and PR timelines for 30+ projects in Asana, ensuring all deliverables and resources are on track to meet deadlines and objectives - Lead cross-functional collaboration with 6+ departments to manage internal and external projects, ensuring cohesion and efficiency through strategic coordination and communication - Facilitated the success of five+ builder industry trade shows by collaborating with vendors, leveraging expertise to develop media and activation strategies that adhered to, and optimized, our client’s budget

- Leveraged Canva to design 7+ weekly social media posts for the company’s 3 platforms, enhancing brand engagement and visibility- Increased Instagram followers by 43% over the course of 5 months through thoughtful content creation- Curated separate social media marketing campaigns to promote 2 company wellness events, resulting in over $1K in proceeds for the Community Fund- Designed a content calendar to manage weekly social media schedules across all platforms, ensuring consistency and curated content for target audience

- Responsible for tracking the movement of inventory, both raw materials and finished goods, ensuring timely availability and smooth production processes - Cultivated strong partnerships with Mast Global Transportation and vendors to expedite finished goods and components, expediting delivery times where possible - Ensured precise configuration of master data in SAP and PLM systems, guaranteeing the accuracy of information for the Planners when ordering product

- Collaborated with the website team to optimize the site, which includes product placement, refining descriptions, and troubleshooting glitches to enhance online user experience- Designed weekly company newsletters that deployed to current and potential clients that highlighted new arrivals, promotions, and and any upcoming fashion shows- Optimized inventory management processes for both older collections and the ecommerce platform by reorganizing the storage room, resulting in improved efficiency and accuracy in tracking merchandise